London, 17 December 2014 – Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media. The acquisition further strengthens Kantar Media’s significant global footprint and expertise in all aspects of media measurement and evaluation and will enable Kantar to better link media and purchase data throughout the region.
The deal marks a new era for both companies and reflects Kantar’s belief that the Latin American market presents major growth opportunities.
IBOPE Media’s senior management and company structure will remain unchanged. CEO Orlando Lopes will continue to run the company, joining the Kantar Media board and reporting to Kantar Media Chairman and CEO Andy Brown.
Andy Brown [pictured] commented: "Kantar Media and IBOPE Media have worked in partnership for 17 years. Given the opportunities we see in the region, the time was right to increase ownership and to accelerate the sharing of technologies and offers with the Kantar Media business. We are excited to welcome Orlando and the exceptional team at IBOPE Media to Kantar Media and look forward to driving continued innovation and growth as we develop our combined offer.” More...