Austin Ventures backs Adaptive Commerce company set to change the way people make buying decisions
AUSTIN, Texas, May 21, 2013 /PRNewswire/ -- Compare Metrics, an Adaptive Commerce company that empowers brands to harness disconnected information from across the web to power individualized discovery experiences and drive sales, today announced that it has received $4.2 million in first-round financing. The financing was lead by Austin Ventures and includes follow-on investment from the existing syndicate, including Mike Maples (Floodgate), Bob Greene (Contour Venture Partners), Julie Allegro (Allegro Venture Partners) and Ralph Mack (Mack Capital), as well as new independent investors, including Tom Meredith and Adam Ross . This brings the company's total funds raised to $4.2 million, $3.5 million of which comes from Austin Ventures in leading the series A. The round will be used to support aggressive growth as companies, especially retailers, embrace the Compare Metrics solution as the next generation leap in product discovery and decision analytics.
"Compare Metrics is transforming the way people are making buying decisions," said Compare Metrics' co-founder and CEO Garrett Eastham [pictured], a thought-leader on semantic search and human-computer interaction. "We believe the future of online consumer discovery is not about creating the ultimate algorithm to tell consumers what they want but about giving consumers the best tools to articulate their personal desires and confidently follow their unique decision-making path." More...
