OCTOBER 8, 2015 - Reston, VA and Portland, OR, October 8, 2015 -- comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that clients and the media industry are demonstrating broad support for the announcement of the merger of comScore and Rentrak.
Initially announced on Tuesday, September 29, 2015, comScore, Inc. and Rentrak Corporation have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger. The transaction is subject to shareholder approval of both companies, along with customary regulatory closing conditions, and is expected to be completed by early 2016.
By combining the companies’ products, talent and information assets, the new company will have an improved ability to deliver what the media industry have long been asking for – a comprehensive cross-platform measurement system that accounts for all the ways in which content is consumed.
Industry Support for the comScore and Rentrak Merger
Leading Industry Organization Support
“Amongst the top issues I hear about when speaking to Smart Data Marketers is how media innovation has outpaced available measurement offerings. The merger of comScore and Rentrak represents a huge opportunity to connect the silos, providing the true picture of media consumption across screens.”
Andreas Cohen, Chairman, I-COM Global