I-COM is pleased to announce Jerome Shimizu [pictured], Chief Research Officer at Millward Brown Digital in the US, is joining the I-COM Data Science Board.
Jerome holds the position of Chief Research Officer at Millward Brown Digital, where the world's leading digital experts help clients grow great brands. In this role, he is responsible for helping to define the company’s unique market strategy and developing innovative data driven research solutions.
Prior to joining Millward Brown Digital, Jerome held the title of Chief Research Officer of InsightExpress and was the Vice President, Advertising Effectiveness North America on the Nielsen Media & Advertising Analytics Team, serving as an authority for the company and the industry on test vs. control design of experiments and digital advertising ROI analysis methods.
Jerome received a B.A. in Economics from the University of Chicago. An accomplished sport fisherman, he lives in Stamford, CT with his wife, Sisi. More...
I-COM is pleased to announce that Alexander Schott [pictured], Managing Director at Media Group One in Germany, is joining the I-COM Data Creativity Awards Jury.
Alexander is Managing Director at media sales house Media Group One. Besides that, he is bringing ad operations specialists from publishers and agencies together at the Admanagerforum.
Alexander has enjoyed a career in online marketing since 1995 and is recognised as an expert in the field. He founded the task force “Ad Technology Standards“ within the German Federal Association for Digital Business (BVDW) and has been involved in AGOF and IAB Europe.
Before joining media sales house Media Group One in June 2009, Alexander’s tenures included Head of Technical Operations at United Internet Media, Unit Manager Ad Technology at AOL Germany and Head of Ad Management & Disposition at SevenOne Interactive. More...
I-COM is pleased to announce that Alex Stil [pictured], Chief Commercial Officer at GroupM Connect Worlwide in the Netherlands, is joining the I-COM Data Creativity Awards Jury.
Alex Stil is currently Chief Commercial Officer at GroupM Connect Worlwide. GroupM Connect (GMC) brings together the people, operations, technology, data and inventory across search, performance (e-commerce), social, programmatic buying, mobile and all other real time and biddable media. Connect acts as a consolidated services platform for the four Groupm media agencies Maxus, MEC, MediaCom and Mindshare and operates a worldwide network of digital specialist agencies (including Catalyst and Quisma) for direct clients.
Previous to his current job Alex had multiple positions at Mindshare, starting as COO in the Netherlands followed by head of digital in EMEA and his last job was global head of programmatic.
Alex started his career In 1998, as he co-founded AdValue, the first online media agency in the Netherlands which expanded successfully to other markets with offices in Germany, France, UK and USA. Key digital clients were Monster, Unilever, KPN, and ING. The company name was changed in Reddion in 2001 and was successfully sold to Groupm in 2006. More...
I-COM is pleased to announce that Ignacio (Nacho) de Pinedo [pictured], Co-founder and CEO of ISDI in Spain, is joining the I-COM Spain Advisory Board.
Nacho is a Digital Optimist, where he combines his position as an executive at ISDI with other Business Angel and Digital Ecosystem Dissemination activities. He is convinced that the Internet represents a change of era rather than an era of change, and he thinks the starting point for this new epoch is training.
He started out in the marketing department of Procter & Gamble, from where he went on to manage Marketing, Customers and Strategy for Canal+ and Digital+. He is a graduate in Business and Economics from ICADE and have completed a Higher Course in Marketing and Commercial Management from IESE, and now completing his PhD in Digital Marketing at the Complutense. More...
I-COM is pleased to announce that Peter Dingle [pictured], Global Director of Innovation Accelerators for Nest, in Hong Kong, is joining the I-COM Data Venture Challenge Board.
With senior level experience in building multi-billion dollar brands in Asia, Peter has managed multi-country product and brand campaigns at Intel, social media community development and large scale mobile projects. He has now positioned himself to take on the challenge of growing the startup ecosystem from Hong Kong across Asia by building the bridges between the Innovation offices of corporates and the Founders themselves.
Since joining Nest, Peter has built an ecosystem that connects the startups with corporate giants looking to change internal culture and grow in Asia.
He is an engaging marketer, a technical visionary, a fascinating speaker and a talent to watch out for in times of digital transition.
Peter completed his MBA at the Richard Ivey School of Business Asia and was presented the Ivey Scholar Award for outstanding academic achievement in 2014. More...
I-COM is pleased to announce that Slavi Samardzija [pictured], Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge Jury.
As chief analytics officer, Slavi leads the development and delivery of end-to-end (audience-content-media) analytic capabilities designed to inspire and optimize our clients’ data driven strategies and tactics.
During his career, Slavi has worked with leading global brands in a wide variety of industries (B2B and B2C: Technology, Communications, FMCG, Healthcare, Pharmaceuticals, and Financial Services) and has in-depth knowledge and hands-on experience in customer profiling; market segmentation; behavioral modeling; social media (text) mining; site-side analytics; brand valuation, search analytics; speech analytics; and overall media performance assessment with on-going testing and optimization recommendations.
His entrepreneurial spirit and a great passion for innovation resulted in the creation of scalable and lasting analytic solutions. For his contribution to clients and the industry, Slavi has received recognition and numerous awards, most notably DM News 40 Under 40, DMEF's Rising Star, and Atticus Merit for original thinking in Digital Communications. More...
I-COM is pleased to announce that Amaia Lasa [pictured], Clients and Operations Director at Bisnode in Belgium, is joining the I-COM Data Venture Challenge Jury.
Amaia helps her clients increase the ROI of their direct marketing activities and maximize their results from investments on consumer data. She works with teams of business and data scientists that are passionate about analyzing and identifying insights in consumer data and finding solutions and services to better connect companies with their clients.
Her clients include Fortune 500 companies and companies across Europe, in several industries: FMCG, Entertainment, Automotive, Retail, Fund Raising and Media.
Amaia is responsible for the commercial teams and the operational teams, ensuring that her clients' objectives and goals are met and that operations run smoothly in terms of cost, quality and privacy.
Her career combines direct marketing, digital and social marketing, technical and projects knowledge. She has a passion for data, marketing and technology and helping her clients drive value from the available data and technology – in simple and effective ways. She likes working with engaged people that challenge her and push her further. More...
I-COM is pleased to announce that Tom Simpson [pictured], Co-Founder & CEO at MediaQuark in Singapore, is joining the I-COM Data Creativity Awards Jury.
Tom has been at the forefront of digital marketing for the past 12 years – with experience managing and delivering advertising campaigns across multiple platforms for some of the world’s largest companies in the US, UK, Europe and Asia.
Having worked client, agency and supply side, Tom’s current focus is on programmatic and data – solving difficult problems, simplifying the ecosystem, and making this complex world more accessible and relevant for advertisers. He is a big believer that everything is data, that art and technology can forge a new unity to drive advertising forward, and that the film Groundhog Day is the best explanation of multi-variant testing. Tom is currently based in APAC where he leads the team at MediaQuark in building revolutionary programmatic technologies. More...
May 7, 2015 - Josh Chasin [pictured], Chief Research Officer at comScore, writes at MediaPost: I spent last week in beautiful San Sebastian, a “foodie mecca” in Basque country on the northern coast of Spain, at I-COM, where advertisers, agencies, media companies, and measurement organizations convene to share the latest developments in our expanding field (and also, wine — lots of wine.).
Like everything else in the digital metrics space, the conference has evolved from a focus on more traditional audience measurement, to a focus on analytics, Big Data and data science. Throughout the conference I was keenly aware of the culture clash between the media researcher and the data scientist. And I wondered if there really needs to be a clash.
So I’ve been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics — and indeed, in our lives. The Internet of Things is already here; we can pay with our watches, and we’ve got Google thermostats.
But in our space, I worry that there is too much emphasis placed on “Big Data,” and not enough on “Good Data.” Perhaps here the data scientist can learn from the media researcher. More...