I-COM is pleased to announce that Ioana Badea [pictured], Director, Insights and Market Research at Intel Corporation in the US, is joining the I-COM Data Creativity Awards Jury.
Ioana Badea is the Director, Insights and Market Research at Intel Corporation. The charter of her team is to advocate the voice of the market and shape product and marketing decisions by anticipating shifts in end user attitudes or behaviours and turning them into actionable recommendations.
Ioana acts as a key partner to the BUs, geos and GMC centres of excellence, spanning traditional and digital media, creative, partner and channel marketing, with a major focus on identifying and turning end-user data and insights into successful new products, marketing initiatives and actionable strategies that drive growth and profitability on a global basis.
In her 14 years with Intel, Ioana championed the use of market-driven insights to inform strategic business decisions in marketing, long lead technology and specific form factor innovation. Prior to joining Intel, she held a variety of market research and information analyst roles.
Ioana holds a M.S. Nuclear Energy Engineering degree from the Politehnica University of Bucharest, Romania. In her spare time, she enjoys fashion, yoga and dance. More...