I-COM worldmeasurementnews

AT&T AdWorks Hunts Down Multiscreen Viewers

Todd Spangler of Multichannel News writes: The telco’s New York-based AT&T AdWorks division has teamed up with Internet audience measurement firm comScore on a new multiscreen research initiative. The duo is in the midst of assembling a demographically representative panel of 25,000 consumers to measure media consumption across TV, online and mobile.

“This research will provide advertisers the best method to gauge audience behavior and media consumption across three screens so they can make more informed decisions to maximize their return on investment,” Greg McCastle [pictured], senior vice president and head of AT&T AdWorks, said. More…

In US, YuMe Secures Strategic $12 Million Investment from Samsung Ventures and Translink Capital

New Funding Fuels Plan to Deliver Video Advertising Technology Globally Across Connected TVs

REDWOOD CITY, CA – November 16, 2011 – YuMe, Inc.,the operating system for TV 2.0, today announced that it has received a strategic investment of $12 Million from Samsung Ventures, the venture capital arm of the Samsung Group, and Translink Capital. The new round of funding will be used to aggressively expand YuMe's footprint in the nascent connected TV space and fuel global expansion.

Translink Capital and Samsung Ventures have achieved demonstrable success with strategic investments in leading companies,” said Jayant Kadambi, CEO, YuMe. “We are excited that these venture funds have chosen to invest in YuMe, enabling us to accelerate our growth in new global markets while continuing to scale and innovate in the connected TV arena.”  More…

Spring Kantar, InfOnline, Invizua & TNS Sponsor I-COM Dinner Evening Cologne - Sold Out

Cologne - September 21, 2011 - Spring Kantar, InfOnline, Invizua and TNS are the distinguished sponsors of tonight's sold out I-COM Dinner Evening Cologne. Online measurement champions in Germany will gather after today's dmexco to share their insights around the theme, "Working Towards Three Screen Measurement  - Wege zur Konvergenz."

Speakers Hans Georg Stolz, Chairman, ag.ma Germany; Curt Hecht, CEO, Vivaki Nerve Center France; Oliver Pischke, Managing Director, Spring (Kantar Media), Germany; and, Jo Rigby, Research Director EMEA, Omnicom Media Group UK. Read more...

Media Planning: 1+1=?

James Wu [pictured], Managing Partner, MediaCom Interaction China writes at ClickZ.asia: To achieve online integration, we need to consider how to maximise the individual platforms for web and TV and how they can complement each other. The Internet is interactive, viral, and measurable, while TV provides high coverage rate, advertising exclusivity, and a fixed habit of using the media, etc. In the process of integrating TV and Internet, we will need more time to attain a complementary rather than independent development. More..

Are Your Analytics Neuromarketing-Ready?

Bill Wise [pictured], CEO of MediaBank writes at Media Post: It's important to note here that, for now, biometric marketing and neuromarketing are working on the level of individual creatives and measurement panels -- not immediate correlations tying an individual ad served back to an individual emotional response.

Plus, you needn't look further than the smartphone to see how much closer we're all becoming to our devices every day -- with obvious implications for more automatic emotional response measurement of the impact of ads. I don't think it will be so long before the biometrically measured response stands along the click as a measure of ad impact. More...

In US, ANA, IAB & 4As Agree on Ground-Breaking Guiding Principles of Digital Measurement

Objective Is to Make Measurement Make Sense in Digital and Across Platforms

NEW YORK, NY (June 13, 2011) — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.

“This collaboration focuses on the needs of brand marketers and highlights the importance of cross-platform comparison,” said Bob Liodice [pictured], president and CEO, ANA.  “For the first time in the history of Internet advertising, business leaders and functional experts from leading marketers, publishers and agencies have come together to jointly develop a plan for improving digital media measurement.” More...

How the Metric Was Done (or Will Be)

Eric Sass of MediaPost writes: Measurement is the great equalizer in this regard, as advertising clients now demand not only accountability and comparability within media, but also between media. In the brave new world, social media must eventually stand alongside television, magazine readership, radio listening, other online behaviors, word-of-mouth, outdoor advertising, and the list goes on. Taking a step back, the big picture is one of evolving metrics for all media, changing in tandem with the media themselves. More…

In Europe, comScore launches AdEffx, offers Reach/Frequency & GRPs

New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs

London, UK, April 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs.

“Recently released figures from the IAB show that a quarter of all UK advertising spend was online in 2010, and with increasing budgets comes a need for real-time reporting and enhanced campaign optimisation capabilities,” said Mike Shaw [pictured], comScore director of Marketing Solutions. “We understand our clients’ desire to continuously validate campaign performance and AdEffx™ Campaign Essentials enables them to do that. Digital marketers and agencies can now accurately, quickly and confidently verify that their online campaigns were delivered to the correct audience with the desired reach and frequency.” More...

Mediamind launches Audience Reach Measurement, developing Online GRP

New York, February 09, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD) “In this fragmented digital landscape, it’s not enough for brands to attain a global presence and reach,” said Gal Trifon [pictured], CEO and Co-Founder at MediaMind. “Equally important are reliable and meaningful measurements. MediaMind is proud to offer both.”

MediaMind’s Audience Reach Measurement uses a statistical algorithm that calculates a campaign’s actual audience reach and frequency, overcoming the industry-wide problems of cookie deletion and cookie blocking. According to market research firm comScore, current industry cookie based measurements overstate the number of users by 2.5 times. MediaMind’s breakthrough in audience measurement can identify cookie deletion and statistically adjust metrics to avoid over-counting. More...

In US, CIMM launches innovative single source, three screen measurement tests with Arbitron and Comscore

New York, February 11, 2011 - Today, the Coalition for Innovative Media Measurement (CIMM) announced two independent, “proof-of-concept” pilot tests to measure three-screen users and their behavior with content and advertising across television, Internet and mobile. CIMM will work with both Arbitron Inc. and comScore on these groundbreaking studies. This is the first time that mobile Internet usage – including mobile video and apps – will be measured in “single source” cross-platform studies.

“These innovative, small scale pilot tests will independently explore different methodologies to capture all three-screen media usage for selected programming and advertising campaigns,” explained CIMM Managing Director, Jane Clarke [pictured]. “Aside from testing the methodologies, we’re also hoping to gain deeper insights into the way that consumers are using media across three-screens.” More...