I-COM worldmeasurementnews

In Moldova, gemiusAudience appointed the official online audience measurement currency

13 February 2012. Gemius, the leading EMEA internet research agency, has been chosen by the Moldavian Joint Industry Committee, BATI, to provide the official web audience audit. The arrival of gemiusAudience in this country is a turning point in the development of the local online market, which now gains an official measurement currency. It is also an important advancement in the research project itself, as with this step gemiusAudience continues its international expansion in 2012.

As Stanislav Popov [pictured, left], the Executive Director at BATI comments: This decision is a crucial one for the market, as it is aimed at decisive internet industry unification and an increase in the online advertising channel profitability. Bearing in mind the significant Gemius experience in providing the highest quality online audience studies throughout Europe and the company's understanding of the CEE region, we are looking forward to our cooperation on the Moldavian market.

We couldn’t be more glad to have signed this contract which shows the great trust that the Moldavian Joint Industry Committee, BATI, has placed in us – Catalin Emilian [pictured, right], Gemius Country Manager for Moldova comments. This decision is also the best proof of the flexibility of our methodology and the insights offered for markets where we conduct gemiusAudience. They are appropriate for both: the highly developed Western markets such as Denmark, and the emerging markets, like Moldova. Personally, I eagerly expect the fast development of the Moldavian online advertising channel, as well as the significant increase of its competitiveness in the region, will greatly benefit from the introduction of the common measurement currency.  More...

In Belgium, Nielsen Wins ‘TV Events’ Contract

22 December 2011. mrweb posts: CIM, the Belgian Joint Industry Committee responsible for the country’s audience measurement, has awarded Nielsen a four-year contract to supply its ‘TV Events’ measurement system, from 1 January 2013.

Alain Couttolenc [pictured], European MD for Nielsen Watch said his firm is ‘delighted’ with the opportunity to work with CIM. More...

Online Metrics Inch Closer To Standardization

Michael Depp of NetNewsCheck writes: The Making Measurement Make Sense (3MS) initiative, a joint venture of the Interactive Advertising Bureau (IAB), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As), has progressed from outlining general goals and operating principles toward a six-month testing period slated to begin in the first quarter of 2012, noting even that shift has been a tender one given its seismic potential for advertising in a cross-platform world.

Perhaps one of the most important validations came from George Ivie [pictured], CEO and executive director of the New York-based Media Rating Council, a private, nonprofit organization established by the industry in the 1960s at the urging of the U.S. government and charged with auditing and accrediting audience measurement research.

“It has been a great wake up call to the industry to focus on metrics, governance and making things more consistent,” Ivie said. More…

In UK, Kantar Media Lands the Television Measurement Contract for Switzerland

LONDON, 12 DECEMBER 2011 - Mediapulse, the joint industry committee for electronic audience measurement in Switzerland, has announced that Kantar Media has been awarded the contract for the provision of Television Audience Measurement. This six year contract, which will commence in 2013, follows a competitive three-way pitch. The current contract has been operated by GFK since 1985.

Keld Nielsen [pictured], Global Business Development Director, Kantar Media Audiences, commented: "This prestigious contract is an important endorsement of our approach to delivering high quality audience data but also to investing in the future and we will be building a system able to deal with a changing TV eco-system." More…

UKOM: Meeting the industry's Measurement Needs

WHAT ARE OUR PRIORITIES FOR 2013-15

Simply put, to improve on usability and delivery while maintaining the transparency and high standards of the industry oversight approach. All device and location measurement is a must, as well as a good view of video to complement website measurement. The strength of the current system in terms of the metrics and audience profiles it produces will be maintained, while we will push our chosen supplier harder to make data and systems add real value to planners' and salespeople's everyday jobs.

Campaign delivery data is the next big thing and may were come under UKOM oversight early in the next contract term, but our focus will on meeting the core planning needs in the brief first. The other opportunities offered by a measurement system, like more consumer journey insight or daily data, will all be possible but may be left to the "free market".

WHEN WILL THE 2013 CONTRACT BE ANNOUNCED?

The UKOM Board expects to make an announcement in late December 2011. More...

Hungarian Digital Audience Measurement Tender Now Open, Submission Deadline is 30th January, 2012

IAB Hungary announces: IAB Hungary and MAKSZ (Association for Hungarian Communication Agencies) prepared and released the tender documents, submissions are open. The tender is seeking digital audience measurement service provider for the period from 2013 to 2017. The winner will be announced end of Q2 2012, the winner should start its service 2nd January 2013. More...

In Netherlands, STIR signs contract with comScore & Intomart GfK to Provide Internet Audience Measurement

Amsterdam, The Netherlands, 18 November 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that JIC STIR has signed the contract confirming Intomart GfK/comScore as the new online media measurement currency in the Netherlands. The contract runs from mid 2011 until 2014. Results based on the new research are expected in 2012.

Enrico Verhulst [pictured], VP Business Development comScore: “In this rapidly changing world of the Internet, we are bringing the best parties in the market together. Combining comScore’s worldwide panel results, measurements and tools, with GfK’s panel, while closely working together with JIC STIR’s Technical Commission on the methodology, delivers a state of the art research. We are proud to contribute to this.” More…

In Spain, comScore Selected As Online Media Measurement Currency

- AIMC and IAB Spain have approved the recommendation made by the ‘Mesa de Contratación’ after assessing the proposals submitted in September.
- The main goal is to establish an agreed measurement currency for the advertising market in order to promote the development of digital business in Spain.
- A committee will be nominated, that will work together with a comScore committee (Comite de Usuarios)

MADRID, SPAIN, 27 October 2011 - IAB Spain and the AIMC have announced that comScore was selected as the winner of the JIC tender to achieve a digital measurement system that will serve as the model for advertising sales in the Spanish market.

comScore has been chosen as the official source of record for online measurement in Spain for a minimum of 3 years with the option to extend the contract until 2016. Nielsen and Kantar Media were the other two companies that submitted their proposals. AIMC and IAB are grateful to the companies that submitted proposals in order to improve the current situation. More...

In the Czech Republic, Gemius Wins the Internet Audience Measurement Tender

Gemius, the EMEA region leader in internet research, has won a tender for online audience measurement audit in the Czech Republic. The Czech Joint Industry Committee, SPIR, decided to change its provider, comScore, due to delays in implementation and failure to submit all the offered deliverables in the next planned wave of the research. 

12 October 2011 - The tender for the official internet audience measurement for the Czech market was announced by the Czech Joint Industry Committee in 2010 and included the following contestants: Gemius in cooperation with MEDIARESEARCH, comScore, Data Collect and TNS Aisa. Initially, SPIR decided to cooperate with comScore, but after several months of negotiations and reassessment, the association changed its decision and gave its preference to the offer placed by Gemius and MEDIARESEARCH. 

Vladimír Houba [pictured], Country Manager of Gemius Czech Republic comments on the announcement: We consider winning of the tender as a proof of our solutions being technologically more advanced and complex, which means we are a step ahead of the competition. With the ability to customize our offer to the specific needs of local markets, Gemius is able to meet all SPIR requirements as an official internet audience audit supplier. More...

IAB Australia endorsed Nielsen online audience measurement data release

11 October, 2011 - After an exhaustive process of review, IAB Australia announced today that Nielsen’s new hybrid methodology known as Nielsen Online Ratings has met the conditions of its Deed of Endorsement and as a result Nielsen is now entitled to use the term ‘Preferred Supplier’ for its online audience measurement data.  Nielsen Online Ratings data of record will be available to the market from 19th October 2011. This first release will pertain to the new hybrid data covering the month of September 2011.

According to Paul Fisher [pictured], CEO of IAB Australia, today’s announcement is a keystone in the development of the infrastructure required to build online advertising into a five billion dollar industry, and marks a significant step in an iterative and continuous improvement process to deliver a world leading online audience measurement methodology and service.

“We recognise the commitment Nielsen has made to date to address the often complex issues accompanying the release of new measurement technology and we congratulate them on attaining the high standards required by the industry." More...