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Hong Kong’s Digital Landscape is Dynamic and Evolving

Posted on Nielsen Wire: Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia. Internet usage in Hong Kong is particularly high among 12- to 44-year-olds with over nine-in-ten accessing the Internet on a monthly basis. While Internet usage is moving toward maturity and online activities are ingrained in consumers’ everyday lives, a new dimension is rapidly expanding—that of Internet-capable mobile devices, including smartphones, tablet computers, eBook readers, connected games devices or other hybrid forms likely to emerge in the near future.  More...

CEE – A Promising Market for Further Development of Mobile Internet

A growing share of page views generated from mobile devices, a boom for tablets and smartphones, interesting surfing habits of mobile users - can we finally say that 2012 will be a year of mobile in CEE?

According to the gemiusTraffic data, the share of page views generated by visitors using mobile devices is still much smaller compared to those who use PC computers. It is, however, experiencing a dynamic growth.  Download the full report...

In US, ABC Interactive Releases First Standalone Mobile Audit

Orange County Register Reports Audited Mobile Usage

ARLINGTON HEIGHTS, Ill. (Jan. 12, 2012) — ABC Interactive has released the first m.Audit report for The Orange County Register, providing independent verification of key metrics covering the newspaper’s app and mobile websites. According to the audit, the newspaper’s primary mobile website, m.OCRegister.com, averaged more than 4.5 million total monthly page impressions during the time measured, and its mobile app had an additional 2 million stories read monthly. The audit covers a three-month period between July and September 2011.

“The m.Audit is a new service that reflects the growing importance of tablets, smartphones and mobile devices in today’s media landscape,” said Neal Lulofs [pictured], executive vice president and general manager of ABCi. “Publishing brands are engaging with their audiences many times and in many ways throughout the week. Our new m.Audit service helps them prove it to their advertisers with the trust and credibility that comes with an ABCi audit.” More…

Apple Is Said to Hire Adobe Executive Todd Teresi to Run IAd

Bloomberg posts: Apple Inc. (AAPL) hired Adobe Systems Inc. (ADBE) executive Todd Teresi [pictured], to lead its iAd mobile-advertising business, three people with knowledge of the matter said, filling a role in an area where the company has struggled. Teresi, who was vice president of Adobe’s media solutions group, has already started at Apple as vice president of iAd, said two of the people, who declined to be identified because the move hasn’t been announced. Teresi is reporting to Eddy Cue, a senior vice president who also oversees Apple’s iTunes and the App Store. More...

In US, InsightExpress Pioneers Tablet Ad Effectiveness Measurement with Tablet AdInsights

Tablet AdInsights Measures Brand Impact of Tablet Campaigns for Advertisers, Agencies and Publishers

STAMFORD, CT -- December 7, 2011 -- InsightExpress, a leading marketing research and data analytics firm, today announced the launch of Tablet AdInsights, a pioneering new ad effectiveness solution that measures the brand impact of campaigns running across tablet devices.

"As we have witnessed the tablet phenomenon and experienced the profound effect on media, a critical need has emerged to measure ad-effectiveness. With Tablet AdInsights, we are able to measure an ad's brand impact within this unique environment," said Paul Borgese [pictured], Director of Research and Insights at The Weather Channel Media Solutions. "We have partnered with InsightExpress on our ad effectiveness initiatives for many years, and see Tablet AdInsights as an extension of the creativity and vision that sets them apart in the research industry." More…

In US, Adobe AudienceResearch Delivers Accurate Audience Data for Digital Media Selling

Delivers certified Adobe SiteCatalyst metrics measuring digital audience size and engagement for websites, mobile apps and digital magazines; Sixty digital properties are already using AudienceResearch

October 20, 2011 08:05 AM Eastern Daylight Time. SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® AudienceResearch, a new audience measurement tool that provides publishers and digital marketers with certified metrics on the size and engagement of digital audiences for websites, mobile applications and digital magazine editions. These key metrics are captured by Adobe SiteCatalyst®, an industry leading online analytics application, and provide publishers with the information most critical to attract advertising dollars. AudienceResearch is available at no additional cost to SiteCatalyst customers. In conjunction with AudienceResearch, the company also announced the general availability of the Adobe Audience Certification Program. Under this program, publishers become Adobe Certified Publishers, meaning Adobe has certified that their digital audience data meets certain criteria regarding the accuracy of data collection and reporting. Adobe Certified Publishers can contribute their data to the AudienceResearch tool.

“We count many of the world’s largest publishers as our customers. With this strong customer base and pent-up demand for census-based metrics, we anticipate strong adoption of AudienceResearch,” said Brad Rencher [pictured], senior vice president and general manager, Digital Marketing Business Unit, Adobe. “AudienceResearch has the potential to provide the industry with a reliable, cross-channel currency for measuring digital audience size and engagement, bringing greater confidence into the digital advertising planning, buying and selling process.” More...

In US, Nielsen and Carrier IQ Form Global Alliance to Measure Mobile Service Quality

New York and Mountain View, CA – October 19, 2011 – Nielsen, a global information and measurement company, and Carrier IQ, the standard for mobile intelligence solutions, today announced an alliance to measure the performance of mobile services, networks, and devices. Together, they will deliver critical insights into the consumer experience of mobile phone and tablet users worldwide, which adhere to Nielsen’s measurement science and privacy standards. This alliance will leverage Carrier IQ's technology platform to gather actionable intelligence on the performance of mobile devices and networks.

 “Carrier IQ is already working with mobile operators and device manufacturers around the world to help them improve customer care, device management and network planning and operations,” said Jonathan Carson [pictured], GM of Digital at Nielsen. “After an extensive market review, Nielsen chose to work with Carrier IQ to offer a best-in-class solution to set performance benchmarks worldwide and help clients deliver a better mobile experience to their customers.” More...

“Nielsen’s service quality performance benchmarks are already the de-facto standard for network optimization and advertising claims in the US,” said Larry Lenhart, CEO of Carrier IQ., CEO of Carrier IQ. “They also have a comprehensive understanding of mobile consumers around the world, derived from years of studying and tracking the market. We are delighted that our technology will add value to their portfolio of mobile solutions.” More..

Nielsen: Google and Facebook Top Web Brands

David Goetzl of MediaPost writes: Initial Nielsen results for its new "Total Internet Audience" metric, which looks to aggregate usage at home, work and elsewhere, shows Google led Facebook handily in unique users in July. Facebook, however, topped other sites in the top 10 in time spent per person, with an average of five hours and 19 minutes, a figure Nielsen said is actually under-reported due to an alteration in data gathering.

The "Total Internet Audience" metric adds in site usage on digital platforms such as mobile devices and tablets. More...

TNS survey puts Hong Kong at forefront of expected global tablet sales explosion

Hong Kong, July 25, 2011 – Half of Hong Kong consumers say they are likely to purchase a tablet in this year, according to a recent survey conducted by  TNS, a leading consultative market research company.

Smaller than a laptop and larger than a Smartphone, the tablet is gaining in popularity among Hong Kong consumers – particularly for a number of applications. Of those surveyed:

• More than 50% said they would rather read ebooks on the tablet, compared to 21% who preferred PCs and 15% who preferred mobile phones.
• 33% preferred to access games via the tablet, compared to 28% who preferred the PCs and 26% who favoured mobiles. More…

Keeping Tabs on Tablet Owners: Our Latest Research on Usage and Behaviors

Joy Liuzzo [pictured], Senior Director of Marketing & Mobile Research at InsightExpress posted in Insightful Analytics Blog:  Yes, tablets continue to take the industry by storm. However, our research shows that iPad ownership in particular is still associated primarily with young men (i.e., early adopters).  Among individuals 18-44 years old, at least twice as many men as women own these devices in each age group. More…