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In US, Thismoment Acquires Position2 Brand Monitor

Thismoment Adds Social Monitoring and Engagement to Market Leading Social Content Management System for Brands

SAN FRANCISCO, CA--(Marketwire - Feb 9, 2012) - thismoment, Inc., a provider of social content management software for brands that want to rapidly and effectively engage consumers across social and mobile platforms, today announced that it has acquired Position2 Brand Monitor, a leading social media monitoring and engagement platform. Position2 Brand Monitor will rebrand as thismoment Brand Monitor.

Vince Broady [pictured, left], CEO and Founder, thismoment said: "We are thrilled to acquire such an advanced technology platform and team as we continue our drive to provide the strongest, most powerful brand management solution available to enterprise customers. As we look to expand internationally, Brand Monitor also provides us with close to 500 customers around the globe, with a particularly strong footprint in Asia. With the addition of Brand Monitor, thismoment DEC customers will now, better than ever, listen, discover and engage with their audiences on social media networks, and have an enhanced understanding of marketing campaign performance with conversation metrics, including volumes, sentiment, and share of voice."  

Rajiv Parikh [pictured, right], CEO, Position2 adds: "We think our customers will significantly benefit from this acquisition and we couldn't be more pleased about this acquisition by thismoment, one of the fastest growing social content management firms for brands. With our technology, DEC will now be the most complete social media marketing solution on the market. Enterprise customers will now have a better understanding of marketing campaign performance, can move more quickly to leverage trends, can track conversations to better understand market sentiment and can drive higher message retention."  More...

Data-Driven Creative

Michael Kaushansky [pictured], SVP for Insights & Analytics of Havas Digital writes at MediaPost: Including data as an input into the creative cycle will allow current trends, consumer sentiment, real-time behavior and attitudinal response to be interwoven into creative thinking, thus making a campaign more relevant, dynamic and effective.

Data can enhance creative in major ways throughout the creative lifecycle.

Proper assignment of creative concepts to media channels, and constant monitoring and testing, will ensure that your creative is personalized and effective. More...

In US, Quantum Leap Innovations® Launches First-Ever Pattern Based Analytics Tool for Social Media

Capabilities and Price Eclipse All Other Analytic Products

January 18, 2012 10:29 AM Eastern Time. NEWARK, Del.--(BUSINESS WIRE)--Quantum Leap Innovations®, developers of advanced Pattern Based Analytics™ (PBA) products, today announced the release of Quantum Leap Buzz (BETA), its desktop version of Pattern Based Discovery™ analytics for social media. It is the first-ever PBA to distil, not just filter, trending social movements from Twitter and deliver immediate intelligence which identifies and quantifies social insights.

“We developed the Pattern Based Analytics technology through government contracts that examined geo-political, world health and military trends,” said Joseph Budner Elad [pictured], founder and CEO of Quantum Leap Innovations. “We’ve taken that technology and designed a tool that can immediately identify and quantify trends on Twitter, allowing any individual using the product access to sophisticated analysis on issues and trends they are interested in. Quantum Leap Buzz mines patterns within tweets and shows the relationships, identifying the evolution and trending of an idea, rather than just a listing of tweets by topic. Quantum Leap Buzz is designed to be the personal dashboard for every ‘connected’ individual in the world.” More...

In Canada, MediaMiser acquires InfoGlutton Solutions

Canada’s media monitoring and analysis leader strengthens technological foundation in social media reputation management and sentiment analysis

Jan. 18, 2012. OTTAWA – MediaMiser, a leading media monitoring and analysis technology company, has acquired Gatineau-based social media and online reputation monitoring firm InfoGlutton Solutions. The acquisition will provide MediaMiser with its own built-in, automated toning engine able to gauge the sentiment of news stories, tweets, blog posts and other content in multiple languages.

“This is our first acquisition and an extremely important one,” said MediaMiser CEO Brett Serjeantson [pictured]. “Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.” More...

In US, Millward Brown and Kantar Shopcom Partner to Create the Largest Single Source of Insight Connecting Consumers' Attitudes and Shopping Behavior

November 30, 2011. Millward Brown and Kantar Shopcom today announced a strategic partnership whereby they’ve created the largest single-source panel connecting consumer attitudes and their actual purchase behaviors. As a result, marketers will gain a true 360-degree view of their consumers’ and a deeper understanding of how improvements in brand equity can impact actual business performance.

“Millward Brown and Kantar Shopcom continue to innovate the methods in which our rich data sets can be combined to give our clients the most rigorous look at all aspects of consumer thinking, motivation and behavior,” said Eileen Campbell [pictured], Global CEO of Millward Brown. “The size of our combined panel allows even the smallest of brands to truly understand their consumers at a granular level.”

Added Katie Casavant, CEO of Kantar Shopcom, “Kantar Shopcom is delighted to be partnering with Millward Brown on the development and delivery of these truly revolutionary, market-changing innovations.” More...

In UAE, Digital Word-of-Mouth to Drive e-Commerce

40% of MENA Internet Users Likely to Vocalise Level of Satisfaction for Products and Services

DUBAI, UAE, 28 November 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today reported that 40% of Internet users in Middle East North Africa (MENA) surveyed indicated that they would spread the word when they are pleased or upset to as many people as possible – highlighting the potential to use Internet users to drive e-Commerce growth through word of mouth.

Effective Measure Regional Director, MENA, Dinesh Arasaratnam [pictured] said, “With the Internet serving as the world’s largest marketplace, positive word of mouth from satisfied consumers can add value and credibility to an emerging digital economy.  More…

In Germany and US, GfK and Revelation announces global partnership

Nuremberg, November 29, 2011 – GfK, the No. 5 market research organization worldwide, today announced a global partnership with Revelation, Inc., provider of Immersive Research software and tools. GfK partnered with Revelation as a technology provider powering GfK SocioLog.dx, GfK’s online qualitative research solution. More...

“Digital qualitative research enables practitioners to tap hard to reach respondents, interact with teenagers and early adopters, using their preferred mode of communication -- online, and to reach people wherever they are in the world.  We’ve been working with Revelation for over three years and we decided to engage them as a partner in the rollout of GfK SocioLog.dx.  Revelation’s online platform enables a rich experience for both moderators and participants”, says Norbert Wirth, Global Head of Innovation.

“We have had a great relationship with GfK for several years, and this partnership has given us the opportunity to work even more closely with one of the world’s premier research companies as they rollout GfK SocioLog.dx across the globe. To date we have helped roll out SocioLog.dx in 26 offices around the world, with more to come. It has been a very exciting opportunity and we are delighted that they selected us to be part of their online qualitative research offering”, states Steve August [pictured], CEO, Revelation, Inc.  More...

Using Sentiment to Understand Your Consumer & Your Competitors

Jennifer Roberts, Marketing and Content Strategist for Collective Intellect writes: One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about using terms and themes to truly understand consumer sentiment. I thought it would also help to provide a visual explanation of how we use an idea called dimensions to bring clarity to consumer expressions of sentiment. Dimensions are extracts from conversations around a specific topic, like price, quality or intent to switch. More...

In US, newBrandAnalytics Raises $26 Million in Series B Funding

NEA Leads Round, Joined by Strategic Investors across Hospitality, Restaurant and Retail Sectors

WASHINGTON, DC (November 10, 2011) - newBrandAnalytics, the world’s largest provider of business intelligence from social media customer feedback,today announced it has closed $26 million in Series B financing to further accelerate the company’s rapid growth and customer acquisition. New Enterprise Associates (NEA) led the round, with participation from Revolution Ventures (Steve Case & Tige Savage), Jeff Webber’s The Entrepreneur’s Fund, Barry Sternlicht (Founder, Starwood Hotels) and Neil Shah (President & COO, Hersha Hospitality Trust) of SS Future Fund, Quest Hospitality Ventures, and Ted Leonsis.

“This expansion capital validates newBrandAnalytics’ approach as the most effective way to make sense of all the customer feedback from social media now available to businesses,” said Neil Kataria, Co-Founder of newBrandAnalytics. “The Internet is becoming a giant customer survey and as this new feedback channel emerges, we will use this capital to further accelerate our growth and to ensure the delivery of the market’s most powerful solutions to our customers.” More…

Redefining Business Intelligence

Christopher Pam [pictured], web marketing specialist at iperceptions, posted in Digital Soapbox blog: Business Intelligence began to transition away from the raw “visits” data, delving into more sophisticated metrics like CPC, Keywords, and Impressions.  The next frontier of web marketing focuses less on the macro and more on the micro, and while the masses bring themselves up to speed on the “advanced” analytics, industry leaders are taking things a step further.   The next major metric for business to measure online success has to be Needs Fulfillment.  More…