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In US, TRA Inc. Awarded New Patent For Television Advertising Targeting

New York, NY - February 9, 2012 - TRA Inc., a leading media marketing and analytics software company, today announced that the U.S. Patent and Trademark Office issued on February 7, 2012 the company’s fourth patent, entitled, “Using Consumer Purchase Behavior For Television Targeting” (U.S. Patent No. 8,112,301).  Affirming the validity of TRA’s unique system for matching television viewership and consumer purchase behavior for targeting television advertising, the Patent Office also approved claims covering a number of future integrations of various data sources.

“No other company has the ability to use Big Data to target television programming as accurately as TRA, and the newest member of our patent family confirms our leadership and commitment to innovation,” said Mark Lieberman [pictured], CEO and co-founder, TRA, Inc. “We are very pleased that the patent was issued after a thorough and comprehensive review by the U.S. Patent and Trademark Office which included all recently cited prior art.”   Download the full report..

In US, Videology Partners with I-Behavior & Kantar Shopcom to Extend CPG Purchase Behavior Targeting

Escalating Demand for ROI Metrics in Online Video Drives Expansion of Videology's CPG Offering

NEW YORK, Jan. 26, 2012 /PRNewswire/ -- Videology— an online video advertising solutions provider —today announced a new partnership with I-Behavior — a premier provider of database marketing and behavioral targeting services, and Kantar Shopcom – one of the larger sources of traceable, consumer-level in-store and online purchase behavior data in the industry with over 231 million U.S. consumers covering CPG, retail, entertainment, auto and services.

"What advertisers really want to know is if their advertising moves soap off the shelves. This new partnership with I-Behavior and Kantar Shopcom allows us to literally tell CPG advertisers just that," said Kevin Haley, Chief Scientist, Videology. "The ability to provide advertisers with this level of ongoing, offline ROI measurement will have a significant impact on advertising strategies within the digital video space, as well as in related industries with fast-moving sales cycles." More…

New comScore and Buddy Media Research: Holiday Retail Social Promotions Deliver Increased Web Traffic; Social Reach

Michael Lazerow [pictured], CEO and Founder of Buddy Media posts: Along with comScore Co-Founder and CMO Linda Abraham, we delivered brand new research around social marketing for the 2011 holiday retail season. This data gives a good sense for the way social media strategies helped both overall social impressions and the bottom line for four of the world’s biggest retailers. More...

In US, Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior

CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Store

Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors

RESTON, VA, January 30, 2012 – A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.

“CPG marketers currently invest millions of dollars in their brand websites, and the results of this study confirm the importance of this investment. Brand websites can attract and influence the behavior of the most valuable segments of any brand’s franchise,” said comScore vice president Mike Zeman [pictured, leftmost].

John LaRocca [pictured, center], Vice President, Strategic Partnerships at dunnhumbyUSA, noted: “The Accenture / comScore / dunnhumbyUSA research highlights the significant yet underutilized potential of brand websites and digital communications as key drivers for building customer loyalty and preference for CPG brands.”

Jerry Lohse [pictured, rightmost], senior director, Accenture Interactive said, “Marketers who create compelling CPG brand website experiences for consumers are extremely effective in driving incremental and profitable in-store sales.”  More...

In US, eXelate Announces Alliance with Nielsen Catalina Solutions

Next Step in Work with Nielsen to Integrate Data Sources Empowers CPG Marketers To More Effectively Reach Consumers Based on Actual Purchase Habits

NEW YORK (January 31, 2012) — eXelate and Nielsen Catalina Solutions, two leading players in the shopper insights, data marketing and online advertising industries, are joining forces to help consumer packaged goods (CPG) marketers reach consumers with more relevant digital advertising that is based on actual in-store purchasing behavior. This alliance is an extension of work first announced in early 2010 by eXelate and Nielsen.

“Teaming with eXelate allows us to increase the online consumption of our most valuable assets, our data and advertising effectiveness analytics,” said Nielsen Catalina Solutions CEO Mike Nazzaro [pictured, left]. “eXelate gives us technology to centralize and easily package, price and promote our high-value data across multiple channels. Most important however, is that Nielsen Catalina Solutions’ analytics will help CPG advertisers achieve and potentially exceed their digital advertising ROI goals by empowering them to reach audiences based on actual purchase data to help make better marketing decisions.”

“We’re thrilled that Nielsen Catalina Solutions will also now use eXelate’s platform as the technology backbone for developing a critical component of its data marketing strategy,” said Mark S. Zagorski [pictured, right], CEO of eXelate. “eXelate will enable the company to productize its audience data, and seamlessly deliver it in a privacy-friendly manner, thereby creating new and sustainable revenue streams.”  More...

In Canada, Terapeak Launches Powerful E-Commerce Research Tool for Yahoo! JAPAN

Victoria, BC, January 9, 2012 – Terapeak launches a powerful e-commerce research tool for Japan’s largest online marketplace.

“Terapeak for Yahoo! JAPAN will provide unparalleled marketplace research and e-commerce data analytics capabilities to e-commerce merchants,” said Colin How [pictured], President of Terapeak. “With over $200 billion dollars’ worth of transaction data Terapeak continues to provide the competitive advantage to merchants worldwide” More…

The Data-Driven Digital Revolution

Jonathon Shaevitz [pictured], CEO of Maxifier writes for E-Commerce Times: Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal intersection between desire, intent and action.

While behavioral targeting and audience segmentation can point toward high incidences of someone potentially being in-market, retailer data points toward actual sales. More...

In US, InsightExpress Expands Ignite CPG Through Partnership with Kantar Shopcom

Ignite CPG Advances Industry By Joining Best in Class Data Providers

STAMFORD, CT - December 16, 2011 - InsightExpress, a leading marketing research and data analytics firm, today announced it is expanding its Ignite CPG research solution through a partnership with Kantar Shopcom. With this relationship, Ignite CPG marries InsightExpress' digital ad measurement capabilities with Kantar Shopcom's multi-channel, point-of-sale purchase behavior dataset of over 231 million U.S. consumers covering CPG, retail, entertainment, auto and services. The result is unprecedented insight into the ROI of advertising campaigns, offering marketers a deeper understanding of how ad exposure drives in-store buying behaviors.

"The ability to combine Kantar Shopcom's consumer point-of-sale purchase behavior data with our digital ad measurement data offers CPG marketers yet another opportunity to extract the most benefit from their marketing accountability research," said William E. Lipner [pictured, left], Chairman & Chief Executive Officer at InsightExpress.

"Kantar Shopcom is pleased to partner with InsightExpress to deliver actionable insights enabling more connected, more effective and more profitable brand communication for marketers and their partners," said Katie Casavant [pictured, right], CEO, Kantar Shopcom.  More...

In US, InsightExpress Partners with SymphonyIRI Group

Partnership Reveals Impact of Online Advertising on Shopping Behavior

STAMFORD, CT - December 15, 2011 - InsightExpress, a leading marketing research and data analytics firm, today announced the launch of Ignite CPG through a series of partnerships beginning with SymphonyIRI Group, Inc. Ignite CPG marries InsightExpress' digital ad measurement capabilities with SymphonyIRI Group's offline consumer package goods (CPG), liquor purchase and Hispanic market panel and point-of-sale data. This integrated approach provides unprecedented insight into the return on investment (ROI) of advertising campaigns by helping marketers understand how ad exposure, including display, video, email, CRM and search, drive in-store buying behaviors.

"The combined strengths of InsightExpress and Symphony IRI Group, a leading global CPG transactional data company, now offer CPG marketers the most advanced tools available to best synthesize their marketing accountability data for both short term and long term success," said Marc Ryan [pictured, left], SVP, Chief Research Officer at InsightExpress. "With Ignite CPG we are now able to provide the broadest digital coverage across display, video and search channels."

"Brand marketers want to understand the impact of their growing digital spend in the context of the entire consumer journey all the way from ad awareness to in-store purchase," said Srishti Gupta [pictured, right], Executive Vice President, New Media Solutions, SymphonyIRI Group. "SymphonyIRI's partnership with InsightExpress provides a unique and holistic solution to achieve that heightened level of understanding."  More...

In US, Kenshoo Social Announces Global Product Adoption and New Management Hires

Innovative software solutions and experienced talent to drive continued market leadership for social advertising campaign management platform

San Francisco (December 15, 2011) – Kenshoo (www.kenshoo.com), a global leader in digital marketing software, today announced accelerated product growth and key management hires for Kenshoo Social.

“Max (Polisar as Kenshoo Social VP, Sales) and Chris (Knoch as Kenshoo Social VP, Client Services) are great additions to the growing Kenshoo Social team,” said Sivan Metzger [pictured], general manager of Kenshoo Social. “With their unique backgrounds and proven leadership, we look forward to building on our momentum in the marketplace and partnering with the most innovative advertisers and agencies around the globe to drive deep brand engagement.” More…

Laurie Sullivan of Media Post writes: Kenshoo will move to integrate data from Covario Organic Search Insight and other SEO platforms to enable keyword-level analysis and optimization. It's part of the company's product road map for 2012, along with plans to bring check-in data into Kenshoo's platform to view alongside search and social, and compare online advertising with in-store traffic. More…