
COLUMBIA, Md., Jan. 12, 2011 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) announced today that Paul Krasinski has joined the company as Senior Vice President, Digital Media and Analytics, a new position at the company. Mr. Krasinski will report to Tim Smith, Executive Vice President and Chief Strategy Officer. He will be based primarily in Boston, MA, but will spend a portion of his time in the company's Columbia, MD headquarters.
"Our customers, and the media industry as a whole, see digital platforms as a key part of their long term growth. Adding Paul to our digital media team will help Arbitron better position itself as a partner in digital audio measurement," said Tim Smith. "No stranger to Arbitron's core businesses, Paul's background in radio and digital media make him the perfect candidate to lead our efforts."
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