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In US, the Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet

Industry-Standard Guidelines for Smart Phones, Feature Phones and Tablets

MMA Will Issue MMA Universal Mobile Ad Package Compliance Stamps to Companies Adopting New Standards

New York, NY (February 8, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today released an updated version of the MMA Universal Mobile Ad Package. Created with MMA members, with added input from the industry gathered during a public comment period, the new, 2.0 version makes it easier to create, buy and sell mobile ads for smart phones, feature phones and tablets.

“We’ve taken 60-plus ad unit sizes and streamlined them down to just six. That simplicity frees brands and agencies to focus on developing innovative, compelling mobile campaigns that span the widest possible variety of devices and demographics,” said MMA Global CEO Greg Stuart [pictured]. “As a result, the new guidelines make it easier than ever to buy and sell ads for phones and tablets.”  More...

In US, Webtrends to Invest $7 Million in 2012, Enjoys Astounding Growth of 418 Percent

Webtrends Expanding IP Footprint in Pacific Northwest by Adding 35 Engineers

02/03/2012 | Portland, OR - Webtrends, the global leader in unified mobile, social and web analytics and engagement, announced today that it is taking aggressive steps to foster IP growth and innovation by adding dozens of talented engineers to the company roster. Over the course of 2012, Webtrends will put $7 million dollars toward the hiring of more than 50 new positions, including 35 in engineering and four in marketing, and significantly increasing program spend.

“Over the last three years Webtrends has focused aggressively on out-innovating the market, particularly in rich and emerging media channels,” explains Alex Yoder [pictured], Chief Executive Officer of Webtrends. “We are the natural pure play in analytics and personalization, providing real time relevance to our customers and driving remarkable ROI. As such, we are excited to extend our commitment to accelerating our leadership position and remain in the driver’s seat of change within our industry. We will be adding more of the best and the brightest people, ranging from seasoned executives to recent graduates. Top tier talent is and will always be the cornerstone of Webtrends’ success.” More…

How would Klout Mobile shake up 'mocial' marketing?

Lauren Johnson at Mobile Marketer writes: Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices.  Klout, which keeps a score of social media users’ activity, recently announced that a new round of funding is expected to be used to help the company develop a mobile product.  Combined with increased social mobile activity, a Klout mobile product is proof that marketers need to bridge the two when working on campaigns.  More...

Hong Kong’s Digital Landscape is Dynamic and Evolving

Posted on Nielsen Wire: Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia. Internet usage in Hong Kong is particularly high among 12- to 44-year-olds with over nine-in-ten accessing the Internet on a monthly basis. While Internet usage is moving toward maturity and online activities are ingrained in consumers’ everyday lives, a new dimension is rapidly expanding—that of Internet-capable mobile devices, including smartphones, tablet computers, eBook readers, connected games devices or other hybrid forms likely to emerge in the near future.  More...

In US, AppTech Launches Cutting-Edge Age Recognition App for Mobile Marketing

Boca Raton, FL - AppTech Corp (US OTC: APCX) announced today the launch of “ReconAge”, a mobile age recognition app for Android phones. The application, available for free download in the Android Market, recognizes the approximate age of a person by making use of real time face recognition biometric systems online. The app is the result of the close cooperation with Cognitec Tecnologia Brazil (www.cognitec.com.br), owner of the FaceMidia® patent, and data processing specialist BrScan Tecnologia (www.brscan.com.br). FaceMidia® is a highly advanced advertising engine. Now, advertisers will be able to ascertain the age, gender, and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics.

“We’re changing the face of mobile marketing. AppTech is uniting brilliant minds around this idea. With the launch of ReconAge, we intend to introduce the usefulness of biometric algorithms applied to mobile devices in the field of marketing. The possibilities are virtually limitless,” states AppTech Corp´s CEO Elias Rocha [pictured]. “Mastering this highly complex combination of biometrics and mobile communication positions AppTech at the forefront of mobile apps development.”  More...

In US, Qualvu Raises $1.85m for European Expansion

Deepening customer relationships, increasing mobile technology adoption, and European expansion portend 70%+ employee growth for four-year-old Qualvu

DENVER – January 13 – Qualvu, the online qualitative research company that counts as its clients many of the world’s top brands, announced today that it has raised $1.85 million through a Series B round to finance expansion in people, places, and processes.

In response to his new role as member of the Board of Directors, Chris Marks [pictured] said, “Qualvu’s pioneering success and impressive roster of global Tier 1 clients demonstrates to us the company has the right technology and management to transform the global qualitative research space. With a huge technology head start and some impressive innovations slated for early 2012, Qualvu is poised for an even bigger impact as brands continue to migrate to innovations to drive consumer insights.” More…

In US, Splunk Inc. Files Registration Statement for an Initial Public Offering

SAN FRANCISCO - January 12, 2012 - Splunk Inc., today announced that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The number of shares to be sold and the price range for the proposed offering have not yet been determined. More…

mrweb reports: Splunk develops software to monitor, report and analyze real-time data generated by web sites, apps, servers and mobile devices. This includes monitoring and analyzing everything from customer clickstreams and transactions to network activity and call records. 

The firm - which is led by CEO Godfrey Sullivan [pictured] - has more than 400 employees, based in nine offices around the world. More…

CEE – A Promising Market for Further Development of Mobile Internet

A growing share of page views generated from mobile devices, a boom for tablets and smartphones, interesting surfing habits of mobile users - can we finally say that 2012 will be a year of mobile in CEE?

According to the gemiusTraffic data, the share of page views generated by visitors using mobile devices is still much smaller compared to those who use PC computers. It is, however, experiencing a dynamic growth.  Download the full report...

In US, ABC Interactive Releases First Standalone Mobile Audit

Orange County Register Reports Audited Mobile Usage

ARLINGTON HEIGHTS, Ill. (Jan. 12, 2012) — ABC Interactive has released the first m.Audit report for The Orange County Register, providing independent verification of key metrics covering the newspaper’s app and mobile websites. According to the audit, the newspaper’s primary mobile website, m.OCRegister.com, averaged more than 4.5 million total monthly page impressions during the time measured, and its mobile app had an additional 2 million stories read monthly. The audit covers a three-month period between July and September 2011.

“The m.Audit is a new service that reflects the growing importance of tablets, smartphones and mobile devices in today’s media landscape,” said Neal Lulofs [pictured], executive vice president and general manager of ABCi. “Publishing brands are engaging with their audiences many times and in many ways throughout the week. Our new m.Audit service helps them prove it to their advertisers with the trust and credibility that comes with an ABCi audit.” More…

Apple Is Said to Hire Adobe Executive Todd Teresi to Run IAd

Bloomberg posts: Apple Inc. (AAPL) hired Adobe Systems Inc. (ADBE) executive Todd Teresi [pictured], to lead its iAd mobile-advertising business, three people with knowledge of the matter said, filling a role in an area where the company has struggled. Teresi, who was vice president of Adobe’s media solutions group, has already started at Apple as vice president of iAd, said two of the people, who declined to be identified because the move hasn’t been announced. Teresi is reporting to Eddy Cue, a senior vice president who also oversees Apple’s iTunes and the App Store. More...