I-COM worldmeasurementnews

In Latin America, comScore Introduces Device Essentials for Measuring Digital Traffic from All Devices

New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers

Santiago, Chile, July 4, 2011 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity globally by connection type and device category. More…

In US, comScore Introduces Device Essentials™ for Measuring Digital Traffic from All Devices

 New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers

RESTON, VA, June 23, 2011 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity by connection type and device category.

“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta [pictured], comScore Executive Vice President of Telecom and Wireless. “Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience." More...

U.K. and U.S. Agencies at #icom Throw Cold Water on Standards for 'Black Box' Data

Christopher Heine writes for ClickZ: LISBON, PORTUGAL-- The ongoing tension between brands and agencies about adopting industry-wide data standards was on display this week at the I-COM measurement event.

Among the many agency speakers, the only ones who clearly indicated support for standardization/common currency were from France and Germany. As was the case with John Donahue and Steve Simpson, reps from U.S. and U.K. agencies typically did not.

During one Q&A session, an attendee prefaced his question by poking fun at a director for a U.K. agency: "Isn't it ironic that the only person on the panel [who is against industry-wide standards] is from the country that wasn't in favor of common currency when it came to the Euro." Uncomfortable-sounding chuckles went through the room. More...