mrweb posts: Digital measurement specialist comScore has appointed Marcos Christensen [pictured], formerly Head of Sales at Fox Sports New Media, as Country Manager for Argentina and Uruguay.
In his new role, Christensen is responsible for new business development and expanding sales of comScore products and services throughout Argentina and Uruguay. More...
DALLAS, January 23, 2012 - Research Now, the leading global online sampling and data collection company, today announced the appointment of Craig Stevens [pictured, left-most] to Chief Revenue Officer for the Americas as a direct result of the reorganization of the company’s executive management team. In his new role, Stevens is responsible for the United States, Canada and Latin America. Stevens will also oversee the Americas’ marketing function and directly manage the business analytics function, responsible for sales and pricing analytics. More...
Martin Filz [pictured, center] has been promoted to Managing Director for EMEA and APAC, overseeing and managing the corresponding client development leadership teams while assuming responsibility for client development activities across both markets. In this new role, Martin will also oversee EMEA and APAC’s marketing function.
Konstanze Just [pictured, right-most] has been promoted to Senior Vice President of Global Marketing, responsible for coordinating and developing the marketing and branding strategies of the e-Rewards group and Research Now worldwide. In this new role, Konstanze will also oversee global public relations, and will continue to lead marketing across EMEA. More...
Combination Creates the First and Only Truly Global Demand-Side Platform
BOSTON, MA (January 9, 2012) – DataXu (www.dataxu.com), provider of the industry’s #1 ranked demand-side platform (DSP), announced that it has acquired the leading European DSP, Mexad. With offices in Germany, France, Spain, the United Kingdom, Italy, Poland, and Brazil, Mexad leads in European and Latin American market share, providing local service and superior results for customers across more than 60 countries.
“The advertising industry is undergoing a seismic change as consumers around the world embrace digital devices and marketers struggle to keep up,” commented Mike Baker, [pictured, left] CEO and co-founder of DataXu. “To succeed in this new world, a marketer needs to partner with a firm that offers not only the best technology, but also global service capabilities with expertise in data and analytics. Together, Mexad and DataXu will provide a unique value to the world’s largest brands.”
“Budgets are growing by double digits as brands seek to capitalize on the cost-effectiveness, flexibility, and accountability that digital provides,” said Sacha Berlik [pictured, right], CEO of Mexad. “While we pride ourselves on supporting a variety of solutions, we’ve been acquired by the best in the industry. We look forward to bringing our clients new capabilities provided by DX3, such as advanced attribution management and active analytics, which are not currently available from any other vendor in Europe.” More...
Social media monitoring: automated tools need to be combined with human analysis
Brazil, December 21st 2011 - Brand managers and senior executives can now monitor their organisation’s presence on Twitter with the launch of free iPad app e.lifeMonitor. The app is already available for the iPad and will soon be ready for tablets using other operating systems. The app will also shortly be extended to monitor brand presence on Facebook and other social networks.
For E.life the decision to choose the Apple tablet has been a calculated strategy. Jairson Vitorino [pictured], chief technical officer at E.life explains: “With no other app with this capability available in the iPad appstore, we wanted to be first. We believe that a large proportion of iPads are owned by technologically-savvy corporate managers and executives who are becoming increasingly familiar with social media.” More...
30th September 2011. Phorm (AIM: PHRM and PHRX), the web personalisation technology company, today announces its unaudited financial statements for the six months ended 30 June 2011.
Kent Ertugrul [pictured], Interim Chairman and Chief Executive Officer reports: "To date in 2011 we have seen continued advances in our Brazilian business, a launch in Romania and continued progress in business development worldwide. This week, we announced the launch of the Open Internet Exchange (OIX) in Romania, in partnership with Romtelecom. MyClickNet, the Romanian brand name for the Discover proposition, has been launched on an opt in basis. Whilst at a very early stage, the opt in rate so far has closely followed the high opt in rate in Brazil, suggesting that the results on that metric from Brazil have a high predictive value elsewhere." More...
Recent AdXpose® Acquisition Enables Truly Comprehensive End-to-End Campaign Validation
Mexico City, Mexico, August 24, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials™ in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought functions for digital media planning and evaluation, including daily reporting of campaign demographics and traditional post-buy metrics such as Reach / Frequency and GRPs.
“As online advertising spend continues to grow in Latin America, the need for real-time campaign evaluation becomes increasingly important to ensure the best return on digital investment,” said Alejandro Fosk [pictured], comScore senior vice president for Latin America. “comScore Campaign Essentials enables our clients to confidently verify that their online campaigns were delivered to the intended audience with the desired reach and frequency. True visibility into campaign audiences will benefit advertisers, agencies and publishers alike in this growing digital marketplace.” More...
Argentina, July 5, 2011 - With its focus on the world’s emerging markets, SocialEyezTM has this week launched its operations in Latin America. SocialEyez is recognized as one of the fastest-growing international social media agencies.
“The launch of Social Eyez Latin America will bring world class social media research to one of the world’s most important emerging markets,” said Mazen Nahawi [pictured], president of News Group. “Our partnership with Global News is an example of the great work that emerging market companies can do together to help build the next generation of global leaders in the media and communications industry.” More…
New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers
Santiago, Chile, July 4, 2011 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity globally by connection type and device category. More…
Highly Flexible Solution Frees Marketers to Get the Insights they Need and Provides a More Unified View of Digital Consumer Behavior
Santiago, Chile, July 1, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today introduced comScore Digital Analytix™ in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth forensic research on site-level activity through this highly agile and flexible data analysis architecture. Powered by the proprietary comScore Atomix™ technology, Digital Analytix utilizes unaggregated data that gives users the ability to run the reports they want, to deliver the insights they need.
“We are very excited to bring comScore Digital Analytix to markets in Latin America,” said Alejandro Fosk [pictured], comScore senior vice president of Latin America. “comScore Digital Analytix is the evolution of the Certifica Metric solution, which has been a leading web analytics provider in Latin America for 12 years. The next generation of this service will provide clients with further granularity and flexibility, allowing for more robust and insightful web analysis. Digital Analytix will enable clients to unlock their data, understand their audience, and deliver new insights faster and easier than ever before.” More…
30 June 2011 - Phorm (LSE: PHRX.L - news) , Inc. ("Phorm" of the "Company") Annual Report and Financial Statements - Year Ended 31 December 2010
Phorm (AIM: PHRM and PHRX), the personalisation technology company, today announces its audited financial statements for the year ended 31 December 2010.
Kent Ertugrul [pictured],CEO at Phorm says: In terms of advertisers, we have been able to achieve results across a number of campaigns which are superior in terms of response to other solutions which are available. When we combine measures such as direct response rates with the lower cost of offering the response (which showing adverts on low-value pages affords), the ROI of these campaigns relative to other solutions grows. We have been able to do this for both display and text advertisers.
These results however, only point to a willingness of partners to contribute both advertising space and advertising campaigns as we scale. They do not yet translate into substantial revenue, which we believe will come as the number of activated users grows to a level that can make a meaningful contribution to our partners’ bottom-line. More...
