mrweb posts: Digital measurement specialist comScore has appointed Marcos Christensen [pictured], formerly Head of Sales at Fox Sports New Media, as Country Manager for Argentina and Uruguay.
In his new role, Christensen is responsible for new business development and expanding sales of comScore products and services throughout Argentina and Uruguay. More...
Jake Langwith [pictured] Head of Digital Marketing at Firebrand Talent writes at ClickZ.asia: One trend that increased throughout 2011 and I predict will increase in the coming year is the move of experienced digital marketers overseas. I’m not talking about relatively short distance moves as in London to Paris, but of people jetting off to long-haul destinations to take up new jobs. So where are some of the best U.K. and U.S. talent heading to? More…
February 7th, 2012. BuzzBack has announced its expansion into the Nordic region, with Marie Hayling [pictured, left] now leading its introduction of innovative online techniques to this area. Formerly of TNS, Marie brings more than 20 years of traditional market research experience, and will be responsible for business development, based in Gothenburg, Sweden. She will help extend BuzzBack’s visual techniques to top consumer product, pharmaceutical and financial service companies in Sweden, Norway, Denmark and Finland.
“We are excited to have Marie on board,” says Martin Oxley [pictured, right], Managing Director of BuzzBack Europe. “As our European business continues to grow, we look forward to introducing our unique tools, such as eCollage, Concept Focus, Verbatim Viewer and more, to clients looking for new ways to engage consumers and facilitate emotional learning online. The Nordic region represents significant opportunities for us.” More...
Webtrends Expanding IP Footprint in Pacific Northwest by Adding 35 Engineers
02/03/2012 | Portland, OR - Webtrends, the global leader in unified mobile, social and web analytics and engagement, announced today that it is taking aggressive steps to foster IP growth and innovation by adding dozens of talented engineers to the company roster. Over the course of 2012, Webtrends will put $7 million dollars toward the hiring of more than 50 new positions, including 35 in engineering and four in marketing, and significantly increasing program spend.
“Over the last three years Webtrends has focused aggressively on out-innovating the market, particularly in rich and emerging media channels,” explains Alex Yoder [pictured], Chief Executive Officer of Webtrends. “We are the natural pure play in analytics and personalization, providing real time relevance to our customers and driving remarkable ROI. As such, we are excited to extend our commitment to accelerating our leadership position and remain in the driver’s seat of change within our industry. We will be adding more of the best and the brightest people, ranging from seasoned executives to recent graduates. Top tier talent is and will always be the cornerstone of Webtrends’ success.” More…
Expands team with the arrival of Karin Rothstock
2 February, 2012 - DÜSSELDORF — MEC, www.mecglobal.com, today announced the appointment of Karin Rothstock [pictured] as Managing Partner, Head of Analytics and Insight.
Matthias Brüll, MEC’s CEO said, “Analytics and Insight is of great importance to our business and for the optimization of communication and data-management ROI for our clients. With the arrival of Karin, we are delighted to have a very experienced leader join us with such a fantastic digital background. " Download full report
mrweb.com reports: In the UK, MPG Media Contacts - which is part of ad and communications services group Havas - has appointed former Zenithoptimedia Head of Strategy Hamid Habib [pictured] to lead its Catalyst division, which combines research, analysis and ‘idea facilitation’.
CEO Marc Mendoza comments: ‘Hamid’s appointment shows how serious we are about investing in our products and services, to become the sort of modern media business our clients need to steer them through the complex media landscape in the coming decade. We loved Hamid’s energy and creativity and see him as a key lynchpin to drive this agenda forward.’ More…
Posted by Matthijs van den Broek on InSites Consulting Blog: Despite the challenging economic climate, we have managed to grow our business with 28% in 2011, bringing total revenues to more than €16 million. Next to the existing offices in Ghent, Rotterdam and London, we opened new offices in Timisoara and New York, thus expanding to a total of 120 employees. Last year, we were rewarded as best research agency in the Netherlands, got nominated for best new agency in the UK and received 5 award nominations at ESOMAR’s most recent general conference in Amsterdam.
“We are living in great times: consumers have more power than ever, technology is creating chances every single day, clients expect to drive future growth from new emerging markets and the boundaries of our industry are becoming more blurry”, says Kristof De Wulf [pictured], our new CEO of InSites Consulting. “Our key to accelerating growth in the coming years is based on increased focus, further strengthening our investments in continuous method innovation and marketing thought leadership, empowering consumers and employees, and wowing our customers”. More...
Soc
ial Analytics Leader Hires Team of Tech Veterans, Hits Ground Running After Massive Unveiling of its Political Social Analytics on Facebook
SAN FRANCISCO, Feb. 9, 2012 -- Socialbakers, the world's most cited source and fastest growing social media analytics company, today announced the launch of its U.S. headquarters in San Francisco. The company also announced its new U.S. leadership team based in San Francisco, which includes veteran technology executive Martin Huml [pictured, left] as President and Chief Operating Officer, and Katrina Wong [pictured, center] as Vice President of Marketing. Socialbakers' global expansion follows rapid demand from many of America's most recognized brands.
"Companies can no longer expect or assume that online users will engage with their Facebook or Twitter content. Our clients increase social media relevance and build their social community faster because we show what is working, what doesn't work and how they compare against competitors. Companies can build tremendous communities by using our technology to understand which content is most and least engaging and viral," said Jan Rezab [pictured, right], Socialbakers CEO. More...
mrweb posts: Multimedia entertainment group Viacom International Media Networks (VIMN) has promoted Christian Kurz [pictured], to the post of Vice President of Research, Insights & Reporting, expanding his current management of Nickelodeon’s international research to cover all VIMN brands.
He is based in New York and reports to Willem Schelling, SVP, VIMN Brand Management & Operations, who comments: ‘Research is an integral part of everything we do, and the expansion of Christian’s role reflects our on-going commitment to knowing our audience and better serving them across every demo and platform around the world.’ More...
Chua will primarily be responsible for helping government, technology, airline and financial services clients get the best returns and performance across different digital touch points, such as web sites, social networks, search and blogs, for marketing activities that cater to both consumer and business audiences. More...
