Daisy Whitney writes: Online video ad technology firm Ooyala struck a partnership with Panasonic to offer its video publishing partners access to connected TVs.
Meanwhile, online video ad network YuMe just added Samsung to its audience network so marketers can also deliver ads across the CE maker’s connected TVs. As part of the deal, Samsung will conduct a brand lift study with State Farm and Vizu to measure ad effectiveness on smart TVs. More...
Auditude Platform Empowers Publishers and Media Companies to Maximize Value of Video Content
SAN JOSE, Calif. — Nov. 1, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired privately held Auditude Inc., a leader in video ad management and monetization technologies for premium publishers and media companies. Through the acquisition of Auditude, Adobe® is now uniquely positioned to provide an end-to-end video offering, seamlessly connecting authoring, publishing, monetization and optimization with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.
“Premium video publishers want to capitalize on the foundational shift to digital by providing viewers with great media experiences and maximizing the value of their content on every IP device,” said David Wadhwani [pictured], senior vice president and general manager, Digital Media Business Unit, Adobe. More…
Philip Hunter of Broadcast Engineering writes: The Broadcasters' Audience Research Board (BARB), has completed field testing of metering software for measurement of online viewing on PCs, laptops and tablets, and is about to deploy it in 100 homes around the UK. This will be followed by full-scale incorporation of Web-based viewing in its regular UK TV audience reports during 2012.
BARB's Web TV measurement will use metering software from Kantar Media, chosen because its Virtual Meter technology goes further than some other Internet audience measurement tools, which look only at hits attained and streams accessed. More…
Bill Wise, CEO of MediaBank, writes at MediaPost: What it means is that the industry understands the tremendous value, and the sheer size, of new media audiences. It also understands, as Digitas CEO Laura Lang [pictured] said so well, that "when these new channels emerge, it takes a while for the metrics to catch up." Given the massive opportunity cost of staying on the sidelines, the only real option is to dive into the new media and work through the metrics problems in tandem. More…
Bill Wise [pictured], CEO of MediaBank, writes at MediaPost: Has TV reached the point of being as addressable and accountable as online marketing? Not as of today. But combine the new data-rich TV technologies with the digital sources of planning data, and mix them with the enormous pool of viewers who still engage with TV enough to make a nice side career -- and I wouldn't change the channel on TV metrics just yet. More…
Jessica Davies writes for newmediaage: BARB is preparing to launch a series of field tests to measure TV viewing via laptops and PCs, making the UK the first country to do so. BARB CEO Bjarne Thelin announced the news in London today (Tuesday).More...
Stockholm, 1 June 2010 - MMS, the Swedish TV research organisation, announces today that it has selected Nedstat for its unified webTV measurement service. The online video application Stream Sense™ will be implemented in the video players of Sweden's main broadcasters SVT, Modern Times, TV4 and Kanal5/ProSieben to provide comparable, transparent and quality-controlled webTV measurements. MMS will enrich the delivered results with meta-information and publish a comprehensive database on a per webTV-program level.
The decision to select Nedstat is the result of an extensive evaluation process. MMS invited four global web analytics companies to participate in their tender.
Pontus Bergdahl [picture], CEO at MMS further says: "MMS copied and further developed SKO's measurement of streaming video in the Netherlands, and we owe a great deal to their pioneering work in this field. Also, Nedstat's experience from working with SKO is a significant extra value for MMS."
About MMS
MMS is the Swedish TV research organisation, owned by the four major broadcasters in Sweden. MMS has been measuring traditional television viewing in Sweden since 1993. MMS holds the Golden Standard for the TV currency, and regularly publishes research reports on video viewing across platforms. MMS is also exploring alternative routes for incorporating demographic target group information in the service, and over time to regularly fuse the webTV data with the traditional TV ratings. More...
NEW YORK – (May 12, 2010) – The Coalition for Innovative Media Measurement (CIMM) today introduced the CIMM Set-Top Box (STB) Lexicon, a common set of more than 800 terms for use in analyzing and processing STB measurement.
Available at http://www.cimm-us.org/lexicon.htm, the CIMM STB Lexicon will provide a shared, foundational language to inform CIMM’s forthcoming STB pilot projects. The Lexicon will also support broader industry innovation and collaboration among end users of STB data, including television content providers, media agencies, and advertisers.
“Analysis of set-top box data remains in its formative stages, and getting to the next level in data collection, aggregation, and measurement will require that everyone in the industry speaks the same language,” said Jane Clarke, Managing Director, CIMM. “With the CIMM STB Lexicon, we’re providing a strong foundation for cross-industry collaboration around set-top box data as it becomes increasingly available.” More...
NEW YORK – (January 25, 2010) – In its first member meeting of the new year, The Coalition for Innovative Media Measurement (CIMM) today announced that Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft have joined the group, expanding its membership to 21 television content providers, media agencies and advertisers.
"As our set top box measurement initiative gets underway, it’s exciting to bring aboard new members who will strengthen and bring a greater diversity of perspectives to CIMM," said Jane Clarke, Managing Director of CIMM. "We are pleased to welcome Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft into CIMM." More...
LONDON, UK - September 2nd, 2009 - NDS, the leading provider of technology solutions for digital pay-TV, and TNS Media Research (TNS), a global leader in TV, radio and internet audience measurement, today announced an enhancement to their joint TV audience measurement offering, adding the ability to identify individual viewers in homes that have agreed to participate on a measurement panel.
“Operators are turning to STB measurement because it allows them to truly understand the behaviour of their subscribers, providing rich data not available from traditional measurement methods” said Gideon Gilboa, NDS senior product marketing manager for Advertising Solutions.
”RPD is becoming a standard tool among TV operators in developed markets for driving strategic decisions related to their business" said Nick Burfitt, global head of RPD at TNS Media Research. More...
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses.
