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In US, the Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet

Industry-Standard Guidelines for Smart Phones, Feature Phones and Tablets

MMA Will Issue MMA Universal Mobile Ad Package Compliance Stamps to Companies Adopting New Standards

New York, NY (February 8, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today released an updated version of the MMA Universal Mobile Ad Package. Created with MMA members, with added input from the industry gathered during a public comment period, the new, 2.0 version makes it easier to create, buy and sell mobile ads for smart phones, feature phones and tablets.

“We’ve taken 60-plus ad unit sizes and streamlined them down to just six. That simplicity frees brands and agencies to focus on developing innovative, compelling mobile campaigns that span the widest possible variety of devices and demographics,” said MMA Global CEO Greg Stuart [pictured]. “As a result, the new guidelines make it easier than ever to buy and sell ads for phones and tablets.”  More...

In US, InsightExpress Pioneers Tablet Ad Effectiveness Measurement with Tablet AdInsights

Tablet AdInsights Measures Brand Impact of Tablet Campaigns for Advertisers, Agencies and Publishers

STAMFORD, CT -- December 7, 2011 -- InsightExpress, a leading marketing research and data analytics firm, today announced the launch of Tablet AdInsights, a pioneering new ad effectiveness solution that measures the brand impact of campaigns running across tablet devices.

"As we have witnessed the tablet phenomenon and experienced the profound effect on media, a critical need has emerged to measure ad-effectiveness. With Tablet AdInsights, we are able to measure an ad's brand impact within this unique environment," said Paul Borgese [pictured], Director of Research and Insights at The Weather Channel Media Solutions. "We have partnered with InsightExpress on our ad effectiveness initiatives for many years, and see Tablet AdInsights as an extension of the creativity and vision that sets them apart in the research industry." More…

Nielsen: Google and Facebook Top Web Brands

David Goetzl of MediaPost writes: Initial Nielsen results for its new "Total Internet Audience" metric, which looks to aggregate usage at home, work and elsewhere, shows Google led Facebook handily in unique users in July. Facebook, however, topped other sites in the top 10 in time spent per person, with an average of five hours and 19 minutes, a figure Nielsen said is actually under-reported due to an alteration in data gathering.

The "Total Internet Audience" metric adds in site usage on digital platforms such as mobile devices and tablets. More...

TNS survey puts Hong Kong at forefront of expected global tablet sales explosion

Hong Kong, July 25, 2011 – Half of Hong Kong consumers say they are likely to purchase a tablet in this year, according to a recent survey conducted by  TNS, a leading consultative market research company.

Smaller than a laptop and larger than a Smartphone, the tablet is gaining in popularity among Hong Kong consumers – particularly for a number of applications. Of those surveyed:

• More than 50% said they would rather read ebooks on the tablet, compared to 21% who preferred PCs and 15% who preferred mobile phones.
• 33% preferred to access games via the tablet, compared to 28% who preferred the PCs and 26% who favoured mobiles. More…

New Metrics For New Media, In A Hurry

Bill Wise, CEO of MediaBank, writes at MediaPost:  What it means is that the industry understands the tremendous value, and the sheer size, of new media audiences. It also understands, as Digitas CEO Laura Lang [pictured] said so well, that "when these new channels emerge, it takes a while for the metrics to catch up." Given the massive opportunity cost of staying on the sidelines, the only real option is to dive into the new media and work through the metrics problems in tandem. More…

Keeping Tabs on Tablet Owners: Our Latest Research on Usage and Behaviors

Joy Liuzzo [pictured], Senior Director of Marketing & Mobile Research at InsightExpress posted in Insightful Analytics Blog:  Yes, tablets continue to take the industry by storm. However, our research shows that iPad ownership in particular is still associated primarily with young men (i.e., early adopters).  Among individuals 18-44 years old, at least twice as many men as women own these devices in each age group. More…

In US, comScore Introduces Device Essentials™ for Measuring Digital Traffic from All Devices

 New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers

RESTON, VA, June 23, 2011 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity by connection type and device category.

“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta [pictured], comScore Executive Vice President of Telecom and Wireless. “Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience." More...

The Future of Business Intelligence

Barry Devlin [pictured], Business Intelligence Consultant & Relationship Mentor, writes at smart data collective: The extent and speed of change in technological possibilities is greater than we've seen since the early 1990s by my reckoning. 

Most people focus on the usage of tablets in business and on the user interface implications, but there is another aspect.  The sheer volume of these devices and the fact that increasing amounts of information will be stored on them will make today's PC spreadsheet proliferation problem look like nothing.  More…

As Magazines' Print Demos Drift Wrong Way, Publishers Anticipate Tablet Metrics

Nat Ives of AdAge writes: But there's another important caveat that does speak to long-term trends in magazine consumption. "It's also clear during this period that there's begun to be an expansion of readership onto digital platforms, and those are not reflected in the MRI numbers," said Nina Link [pictured], president-CEO of the MPA, the trade association for magazine publishers.

That's why the industry will be anxiously awaiting this fall's report from GfK MRI, which will include people consuming magazine brands on digital platforms such as the iPad for the first time. More…

In US, GfK MRI Launches iPanel and Starch Digital

Kathi Love, President & CEO of Growth from Knowledge, writes: Here at GfK MRI we know that as publishers escalate their entry into digital content and ad delivery, it's increasingly important to understand how consumers are using digital devices. And, we also know that measuring their use is a challenge, since we are still very much in the early stage of market adoption.

The purpose of this email is to give a snapshot of all that GfK MRI is doing on the digital measurement front, from changing our national Survey of the American Consumer to reflect total print brand audience measurement to two new R&D initiatives designed to move the industry learning forward. More...