Actionable Insights from EA Legend to Help Videogame Ads Compete for Premium TV Ad Dollars
September 29, 2011 09:00 AM. REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: ERTS) today announced EA Legend, a dynamic platform developed to provide marketers with campaign and audience insights across mobile, social, online and console games reaching over 300 million* people worldwide. The insights suite aggregates metrics, brand impact, social buzz, ad effectiveness, and ROI across all of EA’s ad products and platforms. EA Legend is powered by nPario, an expert in providing data products and services that enable companies to deliver better and more relevant experiences to their audiences and marketers. EA Legend will be presented to conference attendees for the first time ever at this year’s Advertising Week in New York City, NY on October 4, 2011 at 4pm EST.
“EA increased its worldwide audience reach by 30% this year across its mobile, social, online and console products. Combining that major jump in reach with the launch of EA Legend puts us in perfect position to compete directly for ad dollars that have traditionally gone to TV,” said Dave Madden [pictured], Senior Vice President of Global Media Solutions at Electronic Arts. “EA Legend gives us an edge by providing marketers with actionable insights across all of our platforms and a complete view into how their campaigns are driving engagement with consumers.” More..