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In Netherlands, MetrixLab Acquires Strategic Ownership Position in Precision Sample

Global research operations significantly expanding panel/sample reach.

ROTTERDAM, Netherlands–– May 20, 2012—MetrixLab, a leading global provider of online market research solutions, today announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. The companies will work together in 2013 to integrate Precision Sample’s panels into MetrixLab’s panel agnostic sample ecosystem ensuring continuity of high quality and capacity for its end clients.

While commenting on the transaction, Han de Groot [pictured, left], CEO of MetrixLab stated, “We are pleased to bring such a promising, well-positioned North American sample provider closer to the MetrixLab family. We are confident that Precision Sample’s innovative recruiting methodology will provide engaged respondents for MetrixLab and MarketTools clients and prove highly scalable as we work to expand its offerings into a global sample network.”

Don Golden [pictured, right], CEO of Precision Sample stated, “The partnership of Precision Sample and MetrixLab is a perfect fit at a time when the company is poised to expand globally. We look forward to servicing the sample needs of end clients with our best-in-class North American panels while leveraging the global reach of MetrixLab to expand our panels and customer base worldwide.” More...

In Europe, Havas Media Group Acquires Pan-European Data Analytics Consultancy ElisaDBI

17 May 2013 - Havas Media Group has acquired the pan-European data analytics firm ElisaDBI (branded Elisa Interactive in Spain) to further develop its connected digital and data capabilities. The acquisition means that Havas Media Group will now offer its clients improved methods of collecting, organising and using data as a strategic asset to drive business insights and marketing engagement.

ElisaDBI, a data analytics and optimisation specialist was launched in Barcelona and Madrid before opening offices in London. Their client roster spans the UK, Spain, Ireland and Andorra. The business specialises in converting data into client focused intelligence through the application of analytics and as well as offering conversion optimisation, web analytics and training.

Paul Frampton [pictured], CEO Havas Media UK comments: “The teams at ElisaDBI ensure that media is better measured, marketing investments better made, and that data is more effectively used. This is the smart way to drive improved brand experiences and more profitable client businesses.” More...

In Europe and APAC, Zettics Expands Global Footprint with New Offices

Seattle, WA – 8 May 2013 – Zettics, the leader in big data mobile analytics for operators, today announced global office expansion to address the growing worldwide demand of delivering impactful business results on mobile data usage. As part of Zettics’ expansion, Ken Parkinson [pictured, left] has joined the Company as Vice President of Sales for EMEA, and Paul Ash [pictured, center] joins as Vice President of Sales for APAC.

Commenting on the expansion, Sterling Wilson [pictured, right], President and CEO at Zettics said, “The explosive growth of data services in Europe and Asia has driven an increased demand for world-class big data mobile analytics. We are excited to open offices in London and Singapore to support cu stomers and accelerate growth in the regions. Ken and Paul bring deep industry expertise, and exceptional regional business development experience.” More...

In UK, Dunnhumby Founders Invest Into Theatre Analytics Company Purple Seven

UK. May 10, 2013. Posted by Simon Miller at Research Magazine: The creators of the Tesco Clubcard scheme, Clive Humby [pictured, left] and Edwina Dunn [pictured, right], have branched out onto the stage with an investment into theatre analytics. The Dunnhumby founders, now running H&D Ventures, are investing a ‘seven-figure’ sum into theatre analytics company Purple Seven in a move that could help unlock £250m of commercial opportunities for theatres.

Speaking to Research, Dunn said that the ultimate aim was to give people who book performances a better experience. “If they have a better experience, if they are more excited and more engaged with what they are offered, they will come more often,” she said. More...

In Germany, Nugg.Ad Founds "Audience & Research" Unit

- New research unit provides substantiated reports, insights and studies

- Valid performance measurements for efficiency of online campaigns

- Study for the launch of the Audience & Research unit already nominated for IAB Europe Research Awards 2013

Press Release posted at Nugg.Ad: Berlin, 02.05.2013: In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future? From now on the independent “Audience & Research” unit – operated by nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement – will provide the answers. The unit’s first published study “How we surf. Different web users – different journeys” is already nominated for the IAB Europe Research Awards 2013 in the categories “Consumer Attitudes & Behaviour” and “Audience Measurement”.

“The advertising market calls for clarity and we will deliver it – faster and with greater accuracy than was previously possible”, says Karim H. Attia [pictured], CEO of nugg.ad. “On the basis of these results we will work closely with our clients to create individual concepts to enable them to achieve their marketing targets even more efficiently.” More...

In UK, Experian launches intuitive cross-channel marketing platform

New platform provides world’s leading brands the ability to develop full-service marketing campaigns in all channels from a single system

London, 30 April 2013 — Experian, the global information services company, today announced the launch of its new global cross-channel marketing platform, giving marketers the ability to develop and optimise real-time, full service marketing campaigns across any channel to deliver seamless, timely and coordinated communications.

The emergence of today’s new hyper connected and "always-on" consumer means brands must deliver coordinated and consistent customer experiences across all marketing channels. The Experian Cross-Channel Marketing Platform enables marketers to integrate real time data and customer insight, optimise this insight to create meaningful customer conversations and then interact with customers regardless of channel across email, mobile, social, web, display and print.

Nigel Wilson [pictured], Managing Director, Experian Marketing Services commented: "In this always connected consumer environment, it’s critical for marketers to create a seamless brand experience across all channels, online and offline. This new Cross-Channel Marketing Platform draws on Experian’s expertise in building scalable and reliable marketing technology to transform how brands interact and connect with their customers. Our clients will be able to handle the growing complexities and speed required to effectively engage with their customers, understanding who their best customers are, finding more of them and building lasting customer relationships." More...

In UK, Havas Media Acquires Insight Agency SCB Partners

Monday, 29 April 2013 10:47AM. Posted by campaignlive.co.uk: Havas Media Group has acquired the marketing insight consultancy SCB Partners. The deal will enable Havas Media to create stronger connections between media channels by using SCB’s consumer behaviour intelligence. SCB, which was founded in London in 2002 by Tammy Smulders [pictured, left] and Alice Bamford, will become part of Havas Media in the next month.

Led by Smulders, SCB will report to Paul Frampton [pictured, right], the managing director of Havas Media. Frampton said: "SCB is unique in the time it invests in understanding people and their motivations, which will give Havas Media an amazing advantage at a time when, arguably, platforms have overshadowed the importance of understanding people."

Smulders said: "The move into Havas Media Group allows us to extend our reach and better focus our efforts on growing the business and the agency." More...

In US and France, Havas Media and DG Form Strategic Partnership for Digital and TV Campaign Optimization

Integrated media and technology solution enables brands to engage with consumers across multiple screens

New York, NY and Paris, France – April 25, 2013 – Havas Media announced today that it has partnered with DG (NASDAQ: DGIT) to deliver the first integrated solution for online and TV campaign management. The global partnership brings together Havas Media’s digital and media expertise and DG’s MediaMind and VideoFusion technologies at the core of Havas Media worldwide operations.

“As part of our strategic efforts to promote agility between all our teams and disciplines at the core of our organisation, DG is a natural partner for us due to the openness and scale of their MediaMind and VideoFusion platforms as well as their continued commitment to innovation,” said Stephanie Marie [pictured], in charge of Digital Operations, Havas Media Global. “DG’s solutions and continued effort to bridge the gap between Online and TV allow us to present clients with a shared vision that meets consumer demand for more meaningful connections.”

“As the worlds of TV and online converge, marketers are seeking technology partners who can deliver cross-channel consumer engagement and analytics,” said Neil Nguyen, DG’s President and CEO. “DG is uniquely positioned to accelerate the convergence of advertising across an ever increasing number of screens. We welcome the opportunity to provide Havas Media clients a multi-screen solution covering distribution, reporting and analytics for TV and Online.” More...

In Europe, Young Internauts Dominate in Bosnia and Moldova, Seniors in Denmark

29 April 2013, Warsaw – Nearly half of Bosnian and Moldavian internet users are between 15 and 24 years of age. In Denmark, on the other hand, a quarter of online population are older than 55 – Gemius study shows. This is a handy tip for entrepreneurs seeking market sectors for further development.

Mateusz Gordon [pictured], a Gemius expert in e-commerce, believes that when planning an online business, one should thoroughly consider the internet user age data for the market of interest: ‘Young people see the internet primarily as a source of entertainment. Consequently, wherever the youth dominates as an age group, you should expect an increase in sales in all kinds of multimedia, which in particular would be games, music or smartphone applications available in online stores’ – says Mateusz Gordon. Download Full_press release

In US and UK, Unruly Launches Analytics Dashboard; Enables Brands and Agencies To Outsmart The Competition With Real-Time Intelligence

World's largest video sharing database now provides historical and real-time analytics.

New York, NY and London (PRWEB) April 16, 2013. Video technology company Unruly today launches a real-time analytics dashboard which allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.

"Unruly Analytics is super easy to use, has a sleek user interface and offers beautiful data visualization which updates in split seconds,” said Irène Labus [pictured, left], Analytics Director, Havas, who has been beta-testing the product. “What’s most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media."  More...

“We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI. Four billion items are shared on Facebook every day and 700+ YouTube videos are shared on Twitter every minute,” said Matthew Cooke [pictured, right], CTO and co-founder of Unruly. “Unruly Analytics bridges the gap between the big data deluge and the ability to pull actionable insight from video content tracking. Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors.” More...