Assessing the current adoption of and attitudes towards programmatic advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.
Therefore, Therefore, ThereIAB Europe would like to invite brand advertisers, agencies and publishers to share their thoughts on programmatic advertising in this survey – it should take no longer than 15 minutes.
Complete the survey before 8th April to be in with a chance of winning an Interact 2016 ticket. The survey will close on Friday 22nd April. Participants will be among the first to see the results and your input will help shape future IAB Europe work streams. Please pass on the survey link to any relevant colleagues. Your response will be treated in the strictest confidence.
Please contact us if you have any comments or questions.
The 2015 Attitudes towards Programmatic Advertising report can be accessed here.
Thank you for helping us to create another important asset for the European digital industry!