AGOF, NET-Metrix and ÖWA present joint website on digital reach research in the D-A-CH region
Frankfurt, 8 October 2014 - The new joint web presence by the research associations that are responsible for comparative values of digital market and media research in Germany, Austria and Switzerland (D-A-CH) shows that the three countries have more in common than just the language. AGOF, NET-Metrix and ÖWA have created a portal at http://media-daten.org/ that provides all interested parties with a quick overview for a direct comparison of the respective studies and research methods by the three associations.
Graphically illustrated analyses on topics such as "How many people in Germany, Austria or Switzerland are online?" or "How many Internet users shop in the respective country?" can be playfully browsed by scrolling through them. The contents are updated on a regular basis so returning to the website is worthwhile.
Claudia Dubrau [pictured], Managing Director of the AGOF, summarises the added value of the new D-A-CH presence: "Our new portal makes it possible to easily view offers, methods and results of the digital market standard from Austria, Switzerland and Germany in a direct comparison with each other for the first time. Because market research or media planning does not automatically stop at the national boundaries: With our overview, we would like to make available a genuine added value to all of those who work with reach research in the D-A-CH region for their daily work. And, above all, this is in an appealing and fresh form that communicates to them how fascinating and exciting market research can be." Download Full Press Release