Global research operations significantly expanding panel/sample reach.
ROTTERDAM, Netherlands–– May 20, 2012—MetrixLab, a leading global provider of online market research solutions, today announced that it has reached an agreement with Precision Sample to acquire a strategic ownership position in the company. The companies will work together in 2013 to integrate Precision Sample’s panels into MetrixLab’s panel agnostic sample ecosystem ensuring continuity of high quality and capacity for its end clients.
While commenting on the transaction, Han de Groot [pictured, left], CEO of MetrixLab stated, “We are pleased to bring such a promising, well-positioned North American sample provider closer to the MetrixLab family. We are confident that Precision Sample’s innovative recruiting methodology will provide engaged respondents for MetrixLab and MarketTools clients and prove highly scalable as we work to expand its offerings into a global sample network.”
Don Golden [pictured, right], CEO of Precision Sample stated, “The partnership of Precision Sample and MetrixLab is a perfect fit at a time when the company is poised to expand globally. We look forward to servicing the sample needs of end clients with our best-in-class North American panels while leveraging the global reach of MetrixLab to expand our panels and customer base worldwide.” More...
