4th January 2016 - Press Release from SKO: AS OF JANUARY 1ST 2016, STICHTING KIJKONDERZOEK (SKO) SUPPLIES DAILY RATINGS FOR PROGRAMME CONTENT VIEWED ONLINE. INITIALLY, THE RATINGS WILL REPORT ON ONLINE PROGRAMMES DISTRIBUTED BY NPO, RTL NETHERLANDS AND SBS BROADCASTING. WITH THIS DATA, SKO IS ABLE TO REPORT ON THE ONLINE REACH AND VIEWING BEHAVIOUR PER TARGET GROUP. SKO IS THE FIRST PARTY WORLDWIDE TO OFFER DAILY ONLINE RATINGS.
Uniquely, the new research effort is based upon data gathered through a hybrid measuring method that employs both census data and panel data. Data supply commences on January 1st 2016 and includes online ratings from October 1st 2015 onwards. Ratings and reach data on online video commercials will be added in the course of the first half of 2016. SKO is the first party worldwide that is able to offer detailed, high quality online viewing information through a hybrid method.
Bas de Vos [pictured], managing director at SKO, explains: “We’ve had a wonderful time working towards our goal: making online programme ratings available per January 1 2016. The publication of these ratings is only the first phase of a larger whole: the SKO Video Data Integration Model (SKO-VIM). In the course of 2016, SKO-VIM will be instrumental in producing a new addition to our portfolio: the Video Total. With the Video Total, we will be able to report on the total reach of programmes and video commercials. On top of that, it will shed light on the share in total reach of online viewing behaviour and TV-set viewing behaviour.” Download Full Press Release