I-COM worldmeasurementnews

In US, CIMM, ANA, 4A’s, ARF Joint Event Calls For Collaboration to Improve Cross-Platform Measurement

Presentations and a recording available at the CIMM website

NEW YORK, NY – February 16, 2012 – The Coalition for Innovative Media Measurement (CIMM), today announced that nearly 300 executives from leading advertising agencies, media companies, brands, and networks attended the “Cross-Platform Video Measurement Summit” yesterday in New York City.

Jane Clarke [pictured], Managing Director for CIMM, said, “The tone of the afternoon was upbeat, though I think everyone understands what’s at stake and that the current approach to measuring video across multiple platforms is ineffective and unsustainable. The industry is at a crossroads and we need to be committed – as an industry – to addressing the problem. Based on the turnout and the feedback from the Summit I’d say the industry is ready to roll-up its collective sleeves and work to take control of its own destiny.” More…

In US, Videology Partners with I-Behavior & Kantar Shopcom to Extend CPG Purchase Behavior Targeting

Escalating Demand for ROI Metrics in Online Video Drives Expansion of Videology's CPG Offering

NEW YORK, Jan. 26, 2012 /PRNewswire/ -- Videology— an online video advertising solutions provider —today announced a new partnership with I-Behavior — a premier provider of database marketing and behavioral targeting services, and Kantar Shopcom – one of the larger sources of traceable, consumer-level in-store and online purchase behavior data in the industry with over 231 million U.S. consumers covering CPG, retail, entertainment, auto and services.

"What advertisers really want to know is if their advertising moves soap off the shelves. This new partnership with I-Behavior and Kantar Shopcom allows us to literally tell CPG advertisers just that," said Kevin Haley, Chief Scientist, Videology. "The ability to provide advertisers with this level of ongoing, offline ROI measurement will have a significant impact on advertising strategies within the digital video space, as well as in related industries with fast-moving sales cycles." More…

In US and France, Dassault Systèmes Acquires Netvibes

Enriches 3D Experience Platform with ‘Information Intelligence Experiences’ for the Business World and Consumers

VELIZY-VILLACOUBLAY, France and SAN FRANCISCO – February 9, 2012 — Dassault Systèmes (Euronext Paris: #13065, DSY.PA), world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced today the acquisition of Netvibes, the award-winning brand in dashboard intelligence technologies to enrich its 3D Experience platform.

“Our vision is to provide ‘social information experiences’ to the business world and consumers; holistic views on everything that matters, both inside and outside the company, in order to innovate,” said Bernard Charlès [pictured, left], President and CEO, Dassault Systèmes. “Netvibes is a perfect fit for our 3D Experience platform. It will connect information related to all product, service and user experiences from internal and external data sources, all in real-time and in-context for a better, richer experience and decision-making process.”

Freddy Mini [pictured, right], CEO, Netvibes added, “This partnership was born out of our mutual vision to bring Dashboard Intelligence to company platforms and processes, as well as real-time information to everyday people. To achieve this ambitious vision, we needed an ambitious partner like Dassault Systèmes, whose deep authority as global technology leader will rapidly accelerate our efforts across the enterprise world. Combined with Dassault Systèmes’ 3D Experience platform, we will provide customers with real-time information critical to their innovation process. The time between consumer reaction and business action is the key to providing the best experience possible.” More...

In US, Tremor Video Purchases InPlay Publisher Analytics From TubeMogul

Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers

NEW YORK,January 20, 2012–(BUSINESS WIRE)–Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced today that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers. Tremor Video will integrate InPlay directly into VideoHub, its enterprise video platform, enabling a complete end-to-end video analytics solution for publishers.

“Publishers are demanding an analytics suite that provides a clear picture of how viewers are interacting with content in order to determine what creates the most value for advertisers,” said Bill Day [pictured, left], CEO of Tremor Video. “InPlay gives us industry-leading technology and a sound product that meets this market demand. By integrating with our existing VideoHub technology, Tremor Video can now offer our partners a view across the entire video landscape.”

“TubeMogul InPlay was built to help publishers better understand their viewers to drive deeper engagement, and it has largely delivered on that promise,” said Brett Wilson [pictured, right], Co-founder and CEO of TubeMogul. “As we shift our focus from publishers to brand advertisers, this deal helps us align our capabilities with the needs of marketers, while ensuring they get the transparency and reporting they have come to expect.”  More...

State Farm to Measure Brand Lift of Connected TVs; Latest Deal for Ads in Connected TVs

Daisy Whitney writes: Online video ad technology firm Ooyala struck a partnership with Panasonic to offer its video publishing partners access to connected TVs.

Meanwhile, online video ad network YuMe just added Samsung to its audience network so marketers can also deliver ads across the CE maker’s connected TVs. As part of the deal, Samsung will conduct a brand lift study with State Farm and Vizu to measure ad effectiveness on smart TVs. More...

2012 Trends: Social Analytics and Optimizing Video Ads

ClickZ.asia: Social media and analytics will gain much attention this year, predicts Joe Nguyen [pictured], VP, SouthEast Asia from comScore.

He adds that more TV ad dollars will shift to optimizing video ads online.

And DSPs are coming to Asia with agencies starting to use BrandScreen and Adz Central, for instance. More...

In US & UK, Unruly Secures $25m In Funding From Leading Technology Investors

Funding to fuel global expansion of the social video sector’s most innovative technology company

NEW YORK AND LONDON—January 4, 2012—Unruly, the award-winning global technology platform for social video advertising, today announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund. The financing is the largest ever for a private company in the social video space and will be used to accelerate international growth and cement Unruly’s position as the global leader in this fast-growing area.

“Today represents an important milestone for the company and social video as a whole,” said Unruly founder and Group CEO Scott Button [pictured]. “Five years ago, we set out to help brands capture the massive opportunity in social video and we’re delighted that such a distinguished group of investors share our conviction.”  More...

In MrWeb news, Button comments: ‘As we've said all along, Unruly doesn't need to raise capital. We turned over more revenue last quarter than we did in the whole of the previous year and are fast approaching an annual revenue run-rate of $50m, and we've been profitable for the last three years. But this is about ambition, speed and scale. The extra capital will enable us to aggressively accelerate our international expansion.’  More...

2012 Trends: Data, RTB, and DSPs [Video]

ClickZ.Asia posts: “The days where people thought it’s okay to run an ad campaign with one banner, I think those days are coming to a very, very welcome close,” Matt Harty [pictured], Asia Pacific GM at Accuen said in an interview.

Harty shares three key trends marketers should look out for in 2012, from dynamic messaging, the importance of audience segmentation to the coming of demand side platforms (DSPs). More...

In US, Nielsen’s Tops of 2011: Digital

Posted on Nielsenwire, December 28, 2011: As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.  More...

Visitors’ Use Of Social Media Now Transparent

Celebrus Technologies now enables marketers to understand individual online customers’ interactions with Facebook and YouTube 

Celebrus Technologies, the online customer intelligence provider, has made it possible for website owners who have embedded YouTube video content into their websites to monitor its usage by individual website users, and gather insight into how the content is received and engaged with. This marks one of a series of ongoing developments for Celebrus, who are committed to enabling organisations to stay at the cutting edge of marketing by becoming the de facto provider of individual online customer data.

Katharine Hulls [pictured], VP of Marketing for Celebrus Technologies, comments, “YouTube videos are typically embedded into websites so as to provide engaging rich media to the target audience, be that as educational material or entertainment. It has until now however, been impossible to understand individual-level customer interactions with those videos without hosting the rich media directly, which is prohibitively expensive and the analytics available have only been capable of providing overall results and trends. However, through our integration with YouTube via its API, we can now show our customers precisely how, when and to what extent YouTube-hosted media is being engaged with by individuals – a vital indication of a customer’s motivations and intentions.” More...