Company continues aggressive acquisition strategy; is only major analytics player to offer real-time analytics
SAN FRANCISCO, August 8, 2011 – Webtrends, the global leader in unified mobile, social and web analytics and engagement, today announced it has acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures to round out its analytics portfolio and become the first analytics company to offer real-time and deep historical analytics for mobile, social and web channels, and the only major player to offer a real-time solution.
In addition, Reinvigorate’s solution brings valuable new data visualization technologies – heat maps, link maps and visitor path analysis – to Webtrends’ ever-expanding portfolio, enhancing the industry’s most scalable, reliable and powerful analytics solution.
“As the leader in unified analytics, we are always evaluating the market to ensure we are providing our clients with the most comprehensive and robust product offering available,” said Alex Yoder [pictured], CEO, Webtrends. “With the acquisition of Reinvigorate, and the addition of real-time analytics capabilities to our portfolio, we are once again leading the pack in breadth of product. In addition, we’re adding a talented team led by Sean McNamara that has rich experience in digital analytics and product development.” More...