I-COM worldmeasurementnews

Measuring Conversion Rate: Are you making an Impact?

Tricia Aanderud [pictured], President at And Data writes: Once you start looking at your Google Analytics, it is thrilling to see that visitors are coming to your humble Web site and some even return. Your first inclination is to create fancy charts to show the traffic patterns, compare the patterns by day of week, segment into New and Returning visitors, soon your charts may even be trending on #StuffDataGeeksDo. More…

In US, Brandwatch Launches Super Bowl Tweet Monitor

mrweb reports: In the US, social media monitoring firm Brandwatch has launched a tool to monitor the number of tweets referring to brands involved in this weekend’s Super Bowl.  More..

Brandwatch blog: Using our social media monitoring tool with full access to Twitter’s firehose of tweets, we’ve been able to pull in all the tweets that mention each company and the superbowl, using bespoke queries afforded by the app. The more mentions a brand receives, the closer that worm will get to the middle. More...

In UK, Research Now Engages Intuitive BI to Provide Visual Reporting

Research Now, the leading global online sampling and data collection company, is implementing Intuitive Dashboards by Intuitive Business Intelligence Ltd, to provide clients with access to up-to-date advertising campaign data collected using Research Now’s ADimension® technology powered by Quantcast.

“Our goal is to enable our clients, particularly media organisations, to make more effective and timely decisions by utilising our suite of media solutions,” said Miles Worne [pictured], Chief Strategy Officer at Research Now. “After looking at several dashboard systems, we concluded that Intuitive Dashboards was the best fit for our offering. Intuitive Dashboards gives our clients a competitive advantage by providing an actionable viewpoint of online ad effectiveness, and enables clients to focus on making faster decisions to evaluate their ad campaigns.” More…

Data Paralysis – Are You Searching for a Cure?

Dominic Powers [pictured], Senior Vice President and Managing Director of International Operations for Epsilon International writes: There is no doubt that having access to consumer data can make the marketing decision process much easier, but within marketing departments, whether B2B or B2C, we are now seeing an increasing presence of what I call data paralysis.  And very soon, unless as an industry we can do something about it, it will become an epidemic.  More…

Using Sentiment to Understand Your Consumer & Your Competitors

Jennifer Roberts, Marketing and Content Strategist for Collective Intellect writes: One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about using terms and themes to truly understand consumer sentiment. I thought it would also help to provide a visual explanation of how we use an idea called dimensions to bring clarity to consumer expressions of sentiment. Dimensions are extracts from conversations around a specific topic, like price, quality or intent to switch. More...

In US, Clearspring Acquires XGraph To Create Largest Multi-Graph On Web

Company accelerates growth by deepening data team and technology

McLean, VA and New York. NY. - November 1, 2011 — Clearspring, provider of the largest social sharing and analytics platform, AddThis, announced today it has acquired XGraph, Inc., a leading data science company focused on modeling and monetizing the web-wide social graph. Clearspring's massive reach and proprietary real-time data processing capability, coupled with XGraph's audience technology, create the largest multi-graph platform on the open web—mapping 1.2 billion user's connections by brand affiliation, intent and social behavior.

"Clearspring is at the epicenter of two major shifts online—the web becoming social and personal, and advertising becoming data-driven and accountable. The common thread in both changes is data. To compete in this new world, companies will not only need the ability to access and process big data, but also have the ability to activate that data to create value for consumers, publishers and advertisers," said Ramsey McGrory [pictured], Clearspring's new Chief Executive. "The combined company has the people, technology and data to enable our clients to stay at the forefront of these changes. 2012 will be a breakout year for Clearspring." More…

The Data Management Conundrum

Bill Wise [pictured], CEO of MediaBank writes at MediaPost: One would hope that the companies offering advertising technology solutions would be independent third parties that can guide advertising businesses through data and inventory, and that are designed to openly interface with other technologies, to boot. But in reality, the industry's main solutions come from the unified systems that sell advertising as well. That's unfortunate; it's a problem we need to work together to solve, today. More…

In US, Oracle Unveils the Oracle Big Data Appliance

New Engineered System Helps Customers Maximize the Value of Enterprise Big Data

ORACLE OPENWORLD, SAN FRANCISCO - October 3, 2011 - To help customers integrate and maximize the value of Big Data, Oracle announced the Oracle Big Data Appliance today at Oracle OpenWorld 2011.

"With the explosion of data in the past decade, including more machine-generated data and social data, companies are faced with the challenge of acquiring, organizing and analyzing this data to make better business decisions. New technologies, such as Hadoop, offer some relief, but don’t provide a holistic solution for customers’ Big Data needs,” said Andrew Mendelsohn [pictured], senior vice president, Oracle Server Technologies. “With today’s announcement, Oracle becomes the first vendor to offer customers a complete and integrated set of products to address critical Big Data requirements, unlock efficiencies, simplify management and create data insights that maximize business value.” More…

Introducing Google Analytics Premium

Enrique Munoz Torres, Product Manager at Google Analytics announced on Google Analytics Blog: We built Google Analytics on the principle of democratizing data-- giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services we use daily.

We developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. More…

In US, Webtrends Acquires Reinvigorate – Combines Big Data Scalability with Real-Time Analytics

Company continues aggressive acquisition strategy; is only major analytics player to offer real-time analytics

SAN FRANCISCO, August 8, 2011 – Webtrends, the global leader in unified mobile, social and web analytics and engagement, today announced it has acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures to round out its analytics portfolio and become the first analytics company to offer real-time and deep historical analytics for mobile, social and web channels, and the only major player to offer a real-time solution.

In addition, Reinvigorate’s solution brings valuable new data visualization technologies – heat maps, link maps and visitor path analysis – to Webtrends’ ever-expanding portfolio, enhancing the industry’s most scalable, reliable and powerful analytics solution.

 “As the leader in unified analytics, we are always evaluating the market to ensure we are providing our clients with the most comprehensive and robust product offering available,” said Alex Yoder [pictured], CEO, Webtrends. “With the acquisition of Reinvigorate, and the addition of real-time analytics capabilities to our portfolio, we are once again leading the pack in breadth of product. In addition, we’re adding a talented team led by Sean McNamara that has rich experience in digital analytics and product development.” More...