I-COM worldmeasurementnews

In US, CIMM, ANA, 4A’s, ARF Joint Event Calls For Collaboration to Improve Cross-Platform Measurement

Presentations and a recording available at the CIMM website

NEW YORK, NY – February 16, 2012 – The Coalition for Innovative Media Measurement (CIMM), today announced that nearly 300 executives from leading advertising agencies, media companies, brands, and networks attended the “Cross-Platform Video Measurement Summit” yesterday in New York City.

Jane Clarke [pictured], Managing Director for CIMM, said, “The tone of the afternoon was upbeat, though I think everyone understands what’s at stake and that the current approach to measuring video across multiple platforms is ineffective and unsustainable. The industry is at a crossroads and we need to be committed – as an industry – to addressing the problem. Based on the turnout and the feedback from the Summit I’d say the industry is ready to roll-up its collective sleeves and work to take control of its own destiny.” More…

The Future Of Media Metrics Is Interoperability

Bill Wise [pictured], CEO of MediaBank writes: The rate of media upheaval means we’ll be melding older and newer generations of media channels for a very long time -- whether that’s social media and blogs, or the desktop and mobile Web. And for as long as we’ll face these pairings of older and newer technologies, advertisers and agencies will need to think seriously about how they can merge data across old and new worlds, too.

It’s a problem of allowing different data cultures to work together across older and newer media, and a problem of making new technology interoperable with old systems. More...

In US, Videology Partners with I-Behavior & Kantar Shopcom to Extend CPG Purchase Behavior Targeting

Escalating Demand for ROI Metrics in Online Video Drives Expansion of Videology's CPG Offering

NEW YORK, Jan. 26, 2012 /PRNewswire/ -- Videology— an online video advertising solutions provider —today announced a new partnership with I-Behavior — a premier provider of database marketing and behavioral targeting services, and Kantar Shopcom – one of the larger sources of traceable, consumer-level in-store and online purchase behavior data in the industry with over 231 million U.S. consumers covering CPG, retail, entertainment, auto and services.

"What advertisers really want to know is if their advertising moves soap off the shelves. This new partnership with I-Behavior and Kantar Shopcom allows us to literally tell CPG advertisers just that," said Kevin Haley, Chief Scientist, Videology. "The ability to provide advertisers with this level of ongoing, offline ROI measurement will have a significant impact on advertising strategies within the digital video space, as well as in related industries with fast-moving sales cycles." More…

In US, Bazaarvoice and Buddy Media Partner to Link Customer Engagement Across the Web

Integrated Social Application Enables Brands to Boost Customer Engagement and Forge Deeper Relationships By Bringing Customer Conversations About Products and Services Into Social Media Campaigns

NEW YORK and AUSTIN, Texas, Jan. 31, 2012 – Bazaarvoice, a market leader in bringing the voice of the customer to the center of business strategy for more than 700 global clients, and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a partnership to help brands integrate online customer conversations in their social media campaigns. Westin Hotels & Resorts is the first to use the joint offering on facebook.com/westin, which will be showcased at the upcoming Social Media Week on Feb. 13-17, 2012.

“For six years, Bazaarvoice has been helping brands bring the voices of their customers into the heart of their business,” said Mike Svatek [pictured, left], Chief Strategy officer at Bazaarvoice. “Our solution enables our clients to create authentic conversations with their consumers, scale the reach of those conversations throughout the purchase path, and uncover and act on valuable insights. As brands strive to make the most of social networks, we’re enthusiastic to partner with Buddy Media to generate greater product awareness on social networks, deeper engagement with fans and followers, and increased conversions from social media.”

“The Buddy Media social marketing suite is built specifically for brands to power connections with their customers and fans. In this case, the capabilities of Buddy Media and Bazaarvoice aligned perfectly to build a unique product,” said Michael Lazerow [pictured, right], CEO of Buddy Media. “This solution helps brands like Westin build their business and provide a better experience for their online communities. Creating the ability for people to communicate with each other at scale is what social media is all about.”  More...

In US, eXelate Announces Alliance with Nielsen Catalina Solutions

Next Step in Work with Nielsen to Integrate Data Sources Empowers CPG Marketers To More Effectively Reach Consumers Based on Actual Purchase Habits

NEW YORK (January 31, 2012) — eXelate and Nielsen Catalina Solutions, two leading players in the shopper insights, data marketing and online advertising industries, are joining forces to help consumer packaged goods (CPG) marketers reach consumers with more relevant digital advertising that is based on actual in-store purchasing behavior. This alliance is an extension of work first announced in early 2010 by eXelate and Nielsen.

“Teaming with eXelate allows us to increase the online consumption of our most valuable assets, our data and advertising effectiveness analytics,” said Nielsen Catalina Solutions CEO Mike Nazzaro [pictured, left]. “eXelate gives us technology to centralize and easily package, price and promote our high-value data across multiple channels. Most important however, is that Nielsen Catalina Solutions’ analytics will help CPG advertisers achieve and potentially exceed their digital advertising ROI goals by empowering them to reach audiences based on actual purchase data to help make better marketing decisions.”

“We’re thrilled that Nielsen Catalina Solutions will also now use eXelate’s platform as the technology backbone for developing a critical component of its data marketing strategy,” said Mark S. Zagorski [pictured, right], CEO of eXelate. “eXelate will enable the company to productize its audience data, and seamlessly deliver it in a privacy-friendly manner, thereby creating new and sustainable revenue streams.”  More...

In US, TRA & Experian Launch “Media TRAnalytics® TV Auto Ratings”

For the First Time, Auto Brand and Category Ratings Provide Industry-Leading TV Advertising Solution for the Automotive Category

New York, NY and Schaumburg, IL., - January 26, 2012 - TRA Inc., a leading media marketing and analytics software company and Experian Automotive, a leader in providing information services and market intelligence to the automotive industry, today announced the launch of TRA’s “Media TRAnalytics® TV Auto Ratings”, a patented software solution enabling advertisers to accurately target the networks and programs that best reach desired consumers by automatically matching automotive registration data with television tuning data at the household level. Through this relationship, the web-based service creates proprietary ratings for specific automotive brands and categories, dramatically improving the precision and accountability of the media buying process.

“Now, for the first time, the automotive industry is enabled to focus their television advertising dollars, providing far greater return on investment than ever before,” said Mark Lieberman [pictured], CEO of TRA, Inc. “At the same time, television networks can go to market and sell against the most accurate value propositions available today. By placing advertisements on the right networks within the right programs, we are establishing a new standard for targeting, measurement and accountability in the automotive category.”

“We are excited to work with TRA to launch a product that will provide our automotive clients’ greater insight of their customers on a household level,” said Scott Waldron, president of Experian Automotive. “Having this information helps them in having a better understanding of the market, the vehicles, and the people who buy them.”  Download full report

In US, MomentFeed Establishes Partnership with Foursquare

Companies collaborate to streamline venue claiming and optimization

Santa Monica, California (PRWEB) January 31, 2012. MomentFeed. Inc., the first location-based marketing platform for the enterprise and a leader in the SoLoMo space, today announced a partnership with foursquare to claim venues on behalf of its clients, providing an interface to efficiently manage hundreds or thousands of locations.

“Our goal is to make it that much easier for brands to market through foursquare,” said MomentFeed CEO and Founder, Rob Reed [pictured, left]. “The MomentFeed platform offers the added benefit of Venue Optimization™, which increases the likelihood of discovery and customer engagement at the point of sale.” More...

“We’re psyched to see the tools MomentFeed is building on top of our Merchant Platform,” said foursquare Director of Business Development, Jake Furst [pictured, right]. “Optimizing the venue management process from claiming venues to managing foursquare campaigns will allow brands to increase both sales and engagement metrics through the MomentFeed dashboard.” More...

In US, NM Incite Teams with uberVU to Debut Enhanced Enterprise Social Media Management Platform

Social media technology company powers BuzzMetrics Exchange and delivers new features for NM Incite clients  

NEW YORK and CAMBRIDGE, MASS. — Jan. 26, 2012 — NM Incite, a Nielsen/McKinsey Company, announced today the introduction of its latest version of BuzzMetrics Exchange, the company’s enterprise social media management platform powered by uberVU. This new version of the popular platform features language detection support for over 50 languages, enhanced collaboration and workflow and citylevel geolocation capabilities.

“Social media spans demographics and geography for a simple reason: it connects people, ideas and brands easily and universally,” said Amit Seth [pictured], Executive Vice President, Global Media Products for NM Incite. “We were determined to maintain incredible ease-of-use with NM Incite’s client platform and found uberVU’s team and technology to be world-class in delivering a compelling, real-time approach to social media management that appeals to our enterprise customers.” More…

In US, Adobe Completes Acquisition of Efficient Frontier

Leading Digital Ad Buying and Optimization Platform Enhances Multi-channel Campaign Capabilities

SAN JOSE, Calif. — Jan. 16, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Adobe solutions are central to how digital marketing and advertising is created, managed, executed, measured and optimized. The acquisition of Efficient Frontier adds cross-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s existing Digital Marketing Suite, along with a social marketing engagement platform and social ad buying capabilities.

“With the completion of the Efficient Frontier acquisition, we are focused on aggressively integrating cross-channel ad buying and optimization capabilities with our Digital Marketing Suite,” said Brad Rencher [pictured], senior vice president and general manager of Digital Marketing, Adobe. More...

2012 Trends: Tablets, Social Spamming, and Data Intelligence

Pushkar Sane [pictured], co-founder and CEO at Convergination Ventures writes at ClickZ.asia: Data mining will be in demand as clients continue to be bombarded with data dumb. They will look for companies that will provide data intelligence that is meaningful for their businesses. More…