For the First Time, Auto Brand and Category Ratings Provide Industry-Leading TV Advertising Solution for the Automotive Category
New York, NY and Schaumburg, IL., - January 26, 2012 - TRA Inc., a leading media marketing and analytics software company and Experian Automotive, a leader in providing information services and market intelligence to the automotive industry, today announced the launch of TRA’s “Media TRAnalytics® TV Auto Ratings”, a patented software solution enabling advertisers to accurately target the networks and programs that best reach desired consumers by automatically matching automotive registration data with television tuning data at the household level. Through this relationship, the web-based service creates proprietary ratings for specific automotive brands and categories, dramatically improving the precision and accountability of the media buying process.
“Now, for the first time, the automotive industry is enabled to focus their television advertising dollars, providing far greater return on investment than ever before,” said Mark Lieberman [pictured], CEO of TRA, Inc. “At the same time, television networks can go to market and sell against the most accurate value propositions available today. By placing advertisements on the right networks within the right programs, we are establishing a new standard for targeting, measurement and accountability in the automotive category.”
“We are excited to work with TRA to launch a product that will provide our automotive clients’ greater insight of their customers on a household level,” said Scott Waldron, president of Experian Automotive. “Having this information helps them in having a better understanding of the market, the vehicles, and the people who buy them.” Download full report