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In US, Growth trend continues for newspaper websites; more visitors stayed longer in Q4 2011 vs. 2010

Average monthly visitor totals exceed 111 million unique visitors in 2011’s final months, the highest-scoring quarter of the year

February 01, 2012. Arlington, Va. – Newspaper websites in the fourth quarter of 2011 averaged more than 111 million monthly unique visitors, an increase of more than 6 million compared with the same period a year ago. The analysis, performed by the Newspaper Association of America based on data provided by comScore, also indicates continuing strong performance in other key engagement and demographic metrics important to advertisers, with 63 percent of all adult Internet users visiting newspaper websites.

“The comScore data for 2011 demonstrate the growing appeal of newspapers’ online content – particularly for engaged, informed and affluent users whom advertisers, especially those buying political advertising in an election year, seek to reach,” said Caroline Little [pictured], NAA president and CEO. “In fact, 70 percent of Internet users with household income above $60,000 are reached by newspaper websites, reach that climbs to 75 percent when looking at household incomes above $100,000.” More...

In US, ABC Interactive Releases First Standalone Mobile Audit

Orange County Register Reports Audited Mobile Usage

ARLINGTON HEIGHTS, Ill. (Jan. 12, 2012) — ABC Interactive has released the first m.Audit report for The Orange County Register, providing independent verification of key metrics covering the newspaper’s app and mobile websites. According to the audit, the newspaper’s primary mobile website, m.OCRegister.com, averaged more than 4.5 million total monthly page impressions during the time measured, and its mobile app had an additional 2 million stories read monthly. The audit covers a three-month period between July and September 2011.

“The m.Audit is a new service that reflects the growing importance of tablets, smartphones and mobile devices in today’s media landscape,” said Neal Lulofs [pictured], executive vice president and general manager of ABCi. “Publishing brands are engaging with their audiences many times and in many ways throughout the week. Our new m.Audit service helps them prove it to their advertisers with the trust and credibility that comes with an ABCi audit.” More…

In UK, ABC features Multi-Platform Certificate

ABC Products & Services: Our Multi-Platform Certificate comes in response to the increasing demand and changing needs of both owners and buyers in the media industry. With audiences interacting with media brands in many different ways, media owners want and need to demonstrate a broader view of their brand reach and performance. This new certificate will allow you to highlight the full scope of your audience whilst retaining the ability to view each communication platform separately.  More...

In US, ABC Interactive to Accredit Adobe AudienceResearch

Neal Lulofs, Executive Vice President and General Manager of ABCi posted in the ABCi News Bulletin: I’m pleased to announce that ABC Interactive is now collaborating with Adobe Systems Inc. on new audience measurement and verification initiatives.  Part of our relationship involves ABCi auditors reviewing and accrediting Adobe’s AudienceResearch, a new digital audience measurement tool that captures and filters key online usage metrics via Adobe SiteCatalyst, the company’s flagship analytics application.

So many of our newspaper and magazine members rely on Adobe for digital publishing tools, web analytics and online audience data. When the accreditation is complete, we hope to offer a new, more efficient approach to audits of Adobe metrics.  More…

In UK, Google and Kantar Go Cross-Platform

mrweb.com reports: Google has partnered with Kantar to establish a 3,000-strong opt-in panel which will measure TV and online media consumption in the UK.

The multimillion-pound cross-platform research initiative will be rolled out next year to provide clients with an understanding of the reach and impact of ad campaigns that run on both TV and online platforms. 

Jonny Protheroe [pictured], Research Manager at the Internet giant, says that while the data will not be free, it should be easier to access. More…

In Netherlands, Usabilla Completes $1 Million (€750K) Funding Round

Leading User Experience Testing Tool to Expand International Salesand Develop Mobile Testing Platforms

AMSTERDAM – June 22, 2011 – Usabilla, the easiest and most fun way to collect quantitative and continuous user feedback on a webpage, announced today that it has completed a $1 million (€750K) funding round led by Boralis BV, the venture capital firm led by Marque Joosten and Marijn Pijnenborg, co-founders of Funda, Zomoto, and Auto.nl, and five undisclosed angel investors from the US and Europe. Usabilla will leverage the new funds to build upon current international market traction and sales in the US and Europe, expand theiruser base, and to scale platform-independent development efforts to new platforms including mobile, tablets, and television.

“Google Analytics provides insights into what people do on a company’s website; Usabilla helps answer the reason ‘Why?’, said Paul Veugen [pictured], CEO and founder of Usabilla. “We help our customers continuously gain valuable insights about the user experience of their website in a way that it is fun and easy for their users. Our platform allows test users to share feedback in a simple, visual way, and test users don't need to work through endless questionnaires. Usabilla offers companies quick and meaningful insight into user experience at any stage of the website design process.” More...

In US, comScore and GfK MRI Collaborate on Combining Print Readership and Online Behavior

comScore-MRI Fusion to Provide Insights into U.S. Print and Online Audiences, Bringing Additional Value to Publishers, Agencies and Advertisers

RESTON, VA, June 16, 2011 – comScore, Inc. (NASDAQ: SCOR) and GfK MRI today announced a partnership to develop a new product offering that links Americans’ online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion.

“comScore-MRI Fusion bridges the gap between online and offline media consumption and helps provide a more holistic view of how audiences are reached in a multimedia environment,” said Steve Dennen [pictured], comScore VP of Business Development. “With media content proliferating across channels at an increasing rate, it is essential for media planners and publishers to understand how consumers engage with content across touchpoints in order to optimize their marketing mix.” More...

In US, ANA, IAB & 4As Agree on Ground-Breaking Guiding Principles of Digital Measurement

Objective Is to Make Measurement Make Sense in Digital and Across Platforms

NEW YORK, NY (June 13, 2011) — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.

“This collaboration focuses on the needs of brand marketers and highlights the importance of cross-platform comparison,” said Bob Liodice [pictured], president and CEO, ANA.  “For the first time in the history of Internet advertising, business leaders and functional experts from leading marketers, publishers and agencies have come together to jointly develop a plan for improving digital media measurement.” More...

As Magazines' Print Demos Drift Wrong Way, Publishers Anticipate Tablet Metrics

Nat Ives of AdAge writes: But there's another important caveat that does speak to long-term trends in magazine consumption. "It's also clear during this period that there's begun to be an expansion of readership onto digital platforms, and those are not reflected in the MRI numbers," said Nina Link [pictured], president-CEO of the MPA, the trade association for magazine publishers.

That's why the industry will be anxiously awaiting this fall's report from GfK MRI, which will include people consuming magazine brands on digital platforms such as the iPad for the first time. More…

In Canada, comScore announces release for enhanced cross-platform Print & Online Measurement

The new data provides multi-dimensional insights on Canadian and print audiences, bringing additional value to publishers, agencies and advertisers

Toronto, Canada, May 25, 2011- comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date of May 26 for their second fused database linking Canadians’ online media habits with other media consumption data, along with product and brand usage, all in a single database. 

“The partnership with comScore that we put into place last year is an important part of the PMB Board strategy for our members as we face the considerable changes and challenges happening on the media scene,” says Fred Auchterlonie [pictured], Executive Vice President Client Service at PHD Canada and PMB Board Chair. “The fused print and online data is already a valuable marketing resource at PHD. The information gives an added dimension for the planning and buying decisions we make on a daily basis for our clients.” More...