London, 31 March 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets.
This global audience number leverages comScore’s proprietary multi-platform audience de-duplication methodology combined with comprehensive tagging to produce a measure of unique people being reached across the globe.
This initiative was tested in partnership with the leading News & Information property MailOnline, which had already tagged extensively with comScore.
“As more and more websites compete in a global marketplace, we are very excited to provide a credible and independent international audience reach number across all platforms and geographies,” said Mike Pilcher [pictured], Senior Vice President Sales EMEA at comScore. More...