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In US, CIMM Taps Symphony Advanced Media for Cross-Media Advertising Effectiveness and New-Media Research

SAM’s ground-breaking smartphone-based technology to provide insights into cross-media advertising effectiveness linkage among media behavior, social media profiles and activities on Facebook and Twitter

July 17, 2012 – New York, NY – The Coalition for Innovative Media Measurement (CIMM) announced today that it is collaborating with Symphony Advanced Media (SAM) to pilot test innovative new approaches to cross-platform advertising effectiveness by directly linking passive measurement of actual advertising exposure to consumer response data. In addition, the test will include new approaches to segmenting media consumers based on their social media profiles, activities and influence by analyzing Facebook and Twitter data and linking it directly with media consumption.

“Technology is driving change in media delivery and consumption at an accelerating pace. The need to provide the industry with insights into changing consumer behavior is acute,” said SAM President and CEO Manish Bhatia [pictured, left]. “What we don’t know about consumer behavior is starting to outweigh what we do know. SAM is using its deep industry knowledge to create the insights the media industry needs to make informed business decisions surrounding new- and cross-media investments related to content and advertising. We couldn’t be more excited to collaborate with CIMM and address business questions most relevant to CIMM members.”

“Uncovering new insights on multi-platform ad effectiveness—and linking these to activities like social media engagement—are increasingly valuable to advertisers and brands,” said Jane Clarke [pictured, right], managing director of CIMM. “To succeed, companies must have deep knowledge about the workings of each of the media and create solutions that address emerging and unmet client needs. We have been reviewing SAM’s strategies and technologies over the last few months and recognize the solution set they are building addresses key media and advertiser questions. As this collaboration progresses, we look forward to generating new insights for CIMM’s member companies and those in the media and advertising industries who are searching for ways to improve their understanding of cross-media consumption and effectively connect with consumers on different platforms.” More...

In US, comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”

Study Highlights Multi-Screen Viewing Habits for Major Media Brands as Consumers Extend Engagement Beyond TV to Internet, Online Video and Mobile Devices

RESTON, VA, June 11, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints.

“While TV remains the leading media channel, once TV-centric media brands now engage with their consumers across a variety of digital touchpoints. While this enhances the quality of brand engagement, it also increases the complexity of media planning and analysis by orders of magnitude,” said Joan FitzGerald [pictured, left], comScore VP of TV & Cross-Media Solutions. “By leveraging comScore’s unique single-source multi-screen measurement panel, we are radically reducing this complexity by providing media companies with actionable insights that can be used to determine how to effectively reach their target audiences and optimize cross-media planning.”

“The media landscape is fragmenting at an ever-increasing rate, so having a measurement solution that traverses multiple screens is critical for everyone in the media ecosystem including brands, networks and advertisers,” said Jane Clarke [picture, right], Managing Director, CIMM. “This new research conducted by CIMM and comScore offered a significant breakthrough in the use of new methodologies to help tackle the challenges of cross-platform measurement, revealing important findings about the cumulative reach, exposure and engagement of media brands and advertisers in a multi-screen environment.”  More...

4As To MPA: Beef Up Digital Mag Metrics, Procedures

Joe Mandese of MediaPost writes: Citing the "need for greater transparency and accountability with digital offerings" among magazine brands including tablets, the 4A’s Print Media Committee has called on the MPA (Association of Magazine Media) to consider new recommendations on metrics and procedures for reporting the audiences of digital editions.

In a letter sent to the MPA this week, the committee acknowledged the magazine trade group's recent voluntary guidelines for digital extensions, but called for additional procedures "to obtain better metrics that would allow advertisers to more effectively participate in the opportunities provided by the new digital offerings," More…

In Australia, New ABC Digital Sales Rules Redefine Media Reporting

23 March 2012: Members of the Audit Bureau of Circulations (ABC) have today endorsed historic changes to their Rules which will see new metrics introduced for the reporting of sales of digital versions of newspapers and magazines and stand-alone digital publications.

ABC chief executive Paul Dovas [pictured]  said the new rules, which come into effect from today, represented the most significant change to media reporting in Australia since the creation of the ABC in 1932. “The new metrics recognise the emergence of digital publishing and in particular the changing nature of how masthead-branded content, in the form of text and images, is consumed across print and digital platforms,” said Dovas. More…

In US, ABC Board Focuses on Digital Reporting

ARLINGTON HEIGHTS, Ill. (March 20, 2012)—The ABC board of directors has endorsed a new report format that significantly expands how consumer magazines will report metrics for digital publications. It also reviewed plans for a broad newspaper vision built upon cross-media reporting; it approved a Consolidated Media Report (CMR) for business publications; and it outlined a vision of more frequent reporting of data via an enhanced integrated database.

“Magazines and their cross-platform brand extensions continue to offer valuable opportunities,” said Robin Steinberg [pictured], an ABC board member and executive vice president, director of publishing investment and activation at MediaVest. “We are optimistic about the diverse, new digital platforms continuously launching. However, it's vital we have access to meaningful metrics on how readers are engaging with publications and their extensions. Detailing this kind of information via ABC is a huge and necessary step forward for the industry. It offers the opportunity to tell a broader audience story through a trusted, gold-standard source."  More...

Erik Sass at MediaPost writes: Some big magazine publishers are already moving to offer advertisers and media buyers more insight into their growing digital circulation.  More...

In US, Mediamorph Secures Additional 8 MM in Funding from Smedvig Capital and Motorola Mobility Ventures

Mediamorph, leading global provider of cloud-based software and managed services to content creators, programmers and distributors, continues expansion across new industry segments, as well as international markets

NEW YORK, Feb. 29, 2012 -- To continue to fortify its position a leading global provider of cross-platform media tracking, audience measurement and analytics, as well as rights and royalties management services, Mediamorph, announced today that it has raised an additional $8 million in funding from Smedvig Capital, a London based private equity firm, and Motorola Mobility Ventures, the venture investment arm of Motorola Mobility. Meyers Associates, a New York-based boutique investment banking firm, acted as an advisor for Mediamorph.

“Smedvig Capital is very excited about this investment in a rapidly growing company, in a sector which is increasing daily in size and complexity”, said Robert Toms [pictured, left], Managing Director at Smedvig. “We have been impressed with not only the quality of the client base, but also the incredible enthusiasm and appetite they all have for the Mediamorph product. We are very much looking forward to working closely with Mike, Shahid and Nitin, who form the core of a very talented team, to continue to grow the business.”

“Cloud-based experiences continue to be a growth opportunity for the industry, as well as a key area of focus for Motorola Mobility,” said Wallace Pai [pictured, right], vice president of corporate development for Motorola Mobility and managing partner of Motorola Mobility Ventures. “We see great promise in Mediamorph’s technology and look forward to working closely with them to expand their offerings to more markets around the world.” More...

In US, Growth trend continues for newspaper websites; more visitors stayed longer in Q4 2011 vs. 2010

Average monthly visitor totals exceed 111 million unique visitors in 2011’s final months, the highest-scoring quarter of the year

February 01, 2012. Arlington, Va. – Newspaper websites in the fourth quarter of 2011 averaged more than 111 million monthly unique visitors, an increase of more than 6 million compared with the same period a year ago. The analysis, performed by the Newspaper Association of America based on data provided by comScore, also indicates continuing strong performance in other key engagement and demographic metrics important to advertisers, with 63 percent of all adult Internet users visiting newspaper websites.

“The comScore data for 2011 demonstrate the growing appeal of newspapers’ online content – particularly for engaged, informed and affluent users whom advertisers, especially those buying political advertising in an election year, seek to reach,” said Caroline Little [pictured], NAA president and CEO. “In fact, 70 percent of Internet users with household income above $60,000 are reached by newspaper websites, reach that climbs to 75 percent when looking at household incomes above $100,000.” More...

In US, ABC Interactive Releases First Standalone Mobile Audit

Orange County Register Reports Audited Mobile Usage

ARLINGTON HEIGHTS, Ill. (Jan. 12, 2012) — ABC Interactive has released the first m.Audit report for The Orange County Register, providing independent verification of key metrics covering the newspaper’s app and mobile websites. According to the audit, the newspaper’s primary mobile website, m.OCRegister.com, averaged more than 4.5 million total monthly page impressions during the time measured, and its mobile app had an additional 2 million stories read monthly. The audit covers a three-month period between July and September 2011.

“The m.Audit is a new service that reflects the growing importance of tablets, smartphones and mobile devices in today’s media landscape,” said Neal Lulofs [pictured], executive vice president and general manager of ABCi. “Publishing brands are engaging with their audiences many times and in many ways throughout the week. Our new m.Audit service helps them prove it to their advertisers with the trust and credibility that comes with an ABCi audit.” More…

In UK, ABC features Multi-Platform Certificate

ABC Products & Services: Our Multi-Platform Certificate comes in response to the increasing demand and changing needs of both owners and buyers in the media industry. With audiences interacting with media brands in many different ways, media owners want and need to demonstrate a broader view of their brand reach and performance. This new certificate will allow you to highlight the full scope of your audience whilst retaining the ability to view each communication platform separately.  More...

In US, ABC Interactive to Accredit Adobe AudienceResearch

Neal Lulofs, Executive Vice President and General Manager of ABCi posted in the ABCi News Bulletin: I’m pleased to announce that ABC Interactive is now collaborating with Adobe Systems Inc. on new audience measurement and verification initiatives.  Part of our relationship involves ABCi auditors reviewing and accrediting Adobe’s AudienceResearch, a new digital audience measurement tool that captures and filters key online usage metrics via Adobe SiteCatalyst, the company’s flagship analytics application.

So many of our newspaper and magazine members rely on Adobe for digital publishing tools, web analytics and online audience data. When the accreditation is complete, we hope to offer a new, more efficient approach to audits of Adobe metrics.  More…