REDWOOD CITY, CA –February 1, 2012 – Turn today introduced an upgrade to its cloud-based Turn Audience Platform, which gives marketers the most complete picture of their customer segments. The Winter 2012 release provides better control over allocation of budget and the design of custom audience segments, as well as greater customer reach.
“Today’s consumers are engaging with brands across a variety of devices and channels, generating siloed pockets of valuable information from those interactions. The Winter 2012 enhancements to Turn Audience Platform enable marketers to break down these silos and get a more complete picture of their customers across multiple media channels. Marketers can use real-time insights to build stronger, more profitable customer relationships,” said Bill Demas [pictured], president and chief executive officer, Turn. More…
