I-COM worldmeasurementnews

In Israel, Online Audience Measurement Results Published by Gemius

31 January 2012 - Gemius, the leading internet research agency in the EMEA region, in partnership with local specialists Erez Bahat and Market Watch Institute, has published results of gemiusAudience online audience measurement of the Israeli market. The study, commissioned by the Israeli Internet Rating Association (IIRA), offers a much awaited, reliable ranking of the most popular sites on the market as well as an insight into the demographics and specificities of local internet users.

Sagi Stunis [pictured], General Manager of IIRA, observing a huge interest in the data within JIC and beyond, adds: I am certain that the implementation of gemiusAudience will give the market a jolt of energy – for advertisers, ad agencies, as well as content managers. Download the full report

In US, Nielsen’s Tops of 2011: Digital

Posted on Nielsenwire, December 28, 2011: As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.  More...

The Forrester Wave™: Demand-Side Platforms, Q4 2011

MediaMath, Turn, and DataXu Vie For Top Honors

Joanna O'Connell [pictured], Senior Analyst for Interactive Marketing Professionals at Forrester Research reports: In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen of their audience management capabilities, and their expertise in algorithmic optimization. Invite Media by Google features an intuitive and easy-to-use self-serve offering but lacks some of the bells and whistles of our top three. AppNexus, a well-scaled provider of real-time bidding (RTB) infrastructure and tools for the sell-side, lags behind in its buy-side focus, while X Plus One, strong in audience management and algorithmic optimization, is less focused on providing a self-serve platform solution. More..

Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Click Per 1000 Fans

Josh Constine, a Social Technology Journalist writes: The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions according to a new study shared with us by analytics provider EdgeRank Checker.  Pages receive 0.00093 clicks per fan, or roughly 1 click per 1000 fans.  These figures should give marketers an idea of how many Facebook fans they’ll need to accumulate to drive significant traffic to external websites, a core way of deriving return on investment from the social network. More…

Using Sentiment to Understand Your Consumer & Your Competitors

Jennifer Roberts, Marketing and Content Strategist for Collective Intellect writes: One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about using terms and themes to truly understand consumer sentiment. I thought it would also help to provide a visual explanation of how we use an idea called dimensions to bring clarity to consumer expressions of sentiment. Dimensions are extracts from conversations around a specific topic, like price, quality or intent to switch. More...

In US, Polygraph Media Launches in Private Beta at Defrag 2011: Truth in Social Media Analytics

New Platform Gives Companies the Tools for Social Media Self-Improvement

Broomfield, Colo. (PRWEB) November 09, 2011. Polygraph Media, a new analytics platform that helps companies better understand and manage their social media assets and activity, launched in private beta today at Defrag 2011. Polygraph provides actionable engagement analytics for companies measured across both their own social media properties, and their competitors.

“Social media data is a giant black hole for brands. Data is routinely ignored. Executives and marketers have wildly different views about what the data represents, and how to measure success. Consultants usually add to the confusion,” said Chris Treadaway [pictured], Polygraph Media founder and CEO, and author of the book Facebook Marketing An Hour a Day. “With Polygraph, we want to provide users with the clear understanding that only data can provide. We want to help companies truly know themselves and how they are performing, and what has been effective or not for their competitors. Nobody has put this kind of information into simple, easily understood reports, and that’s what we’re doing.” More..

Is There a Standard for Measuring Social Influence?

Joni Ngai [pictured], Consulting Partner at Azurio writes: Klout seems to be a simple and closest way to identify influencers and measure social influence as of today. However, I do not agree that Klout is the standard because it oversimplifies measuring social influence. Coming from a scientific background, I understand social influence is a lot more complicated than a simple score. More...

Coke is it! Facebook Fans “Like” Coca-Cola Best According to Covario

Hyundai, MTV, Disney, Bayer Round-out Top Most Liked; Wal-Mart Rates Best for Engagement

SAN DIEGO, Oct. 19, 2011 – Coke is it! Especially on Facebook says Covario, Inc., the nation’s largest independent provider of global search marketing services and technology solutions, in a just released white paper reporting on how leading global advertisers are faring with their fans on the world’s largest social media platform. With the number of global Facebook users exceeding 750 million, its importance as an advertising medium is undeniable and growing fast. In a Covario study focusing on the Facebook health of 100 leading advertisers, Coca-Cola ranked the world’s No. 1 brand.

“Reach and engagement are particularly revealing,” said study co-author Craig Macdonald, senior vice president and chief marketing officer of Covario. “Several advertisers – Bayer and SC Johnson – have built followers, but their engagement statistics are relatively low. This is a huge branding opportunity for the firms.”  More...

In APAC, Mobile Brands are Buzziest Technology Brands

Four Asian Brands Place in “Innovation Idol” Category

September 30, 2011, China -- Mobile technology brands took top honors in Edelman and Brandtology’s fifth installment of the Asia Pacific Digital Brand Index (DBI), which tracks the most discussed technology brands online in six markets as well as the most active digital channels and the topics driving the conversations.

“Asian consumers, particularly millennials, are hungry for ways to engage directly with brands,” said Sanjay Nair [pictured], Asia Pacific technology practice lead, Edelman. “Given that Asia Pacific now accounts for more than half of the mobile users in the world--a number that is expected to grow steadily--the time is ripe for mobile brands to step up their social media activities, build genuine connections with consumers through hyper local programming, and secure market share.” More…

In US, Keynote to Acquire DeviceAnywhere, a Leader in Mobile Testing and Quality Assurance

* Adds Product Breadth and Scale to Keynote's Mobile Monitoring Product Line
* Solidifies Leadership in Enterprise Mobile Business

SAN MATEO, Calif., Oct 10, 2011 (BUSINESS WIRE) -- Keynote(R) Systems (NASDAQ:KEYN), the global leader in Internet and mobile cloud monitoring, signed a definitive agreement to acquire privately-held Mobile Complete, Inc, doing business as DeviceAnywhere, a leading enterprise-class cloud-based platform for testing and monitoring mobile websites and apps, for approximately $60.0 million in cash plus a potential earn-out.

Umang Gupta [pictured], Chairman and CEO of Keynote, said: "Combining DeviceAnywhere's leading testing and quality assurance (QA) cloud-based solutions with our strong mobile monitoring business firmly establishes Keynote as a leader in the mobile testing and monitoring markets. The resulting increased product breadth and scale meaningfully enhance our competitive position. In addition, the acquisition will expand our addressable market into the immediately adjacent enterprise mobile testing and quality assurance space, which we project could enable us to grow this into a $100 million business." More...