31 January 2012 - Gemius, the leading internet research agency in the EMEA region, in partnership with local specialists Erez Bahat and Market Watch Institute, has published results of gemiusAudience online audience measurement of the Israeli market. The study, commissioned by the Israeli Internet Rating Association (IIRA), offers a much awaited, reliable ranking of the most popular sites on the market as well as an insight into the demographics and specificities of local internet users.
Sagi Stunis [pictured], General Manager of IIRA, observing a huge interest in the data within JIC and beyond, adds: I am certain that the implementation of gemiusAudience will give the market a jolt of energy – for advertisers, ad agencies, as well as content managers. Download the full report
