I-COM worldmeasurementnews

In Moldova, gemiusAudience appointed the official online audience measurement currency

13 February 2012. Gemius, the leading EMEA internet research agency, has been chosen by the Moldavian Joint Industry Committee, BATI, to provide the official web audience audit. The arrival of gemiusAudience in this country is a turning point in the development of the local online market, which now gains an official measurement currency. It is also an important advancement in the research project itself, as with this step gemiusAudience continues its international expansion in 2012.

As Stanislav Popov [pictured, left], the Executive Director at BATI comments: This decision is a crucial one for the market, as it is aimed at decisive internet industry unification and an increase in the online advertising channel profitability. Bearing in mind the significant Gemius experience in providing the highest quality online audience studies throughout Europe and the company's understanding of the CEE region, we are looking forward to our cooperation on the Moldavian market.

We couldn’t be more glad to have signed this contract which shows the great trust that the Moldavian Joint Industry Committee, BATI, has placed in us – Catalin Emilian [pictured, right], Gemius Country Manager for Moldova comments. This decision is also the best proof of the flexibility of our methodology and the insights offered for markets where we conduct gemiusAudience. They are appropriate for both: the highly developed Western markets such as Denmark, and the emerging markets, like Moldova. Personally, I eagerly expect the fast development of the Moldavian online advertising channel, as well as the significant increase of its competitiveness in the region, will greatly benefit from the introduction of the common measurement currency.  More...

CEE – A Promising Market for Further Development of Mobile Internet

A growing share of page views generated from mobile devices, a boom for tablets and smartphones, interesting surfing habits of mobile users - can we finally say that 2012 will be a year of mobile in CEE?

According to the gemiusTraffic data, the share of page views generated by visitors using mobile devices is still much smaller compared to those who use PC computers. It is, however, experiencing a dynamic growth.  Download the full report...

Exclusive Interview: Alexander Vasilevich on standardising Online Audience Measurement in Belarus

In August last year, Gemius SA won an informal tender run by major media players in Belarus to measure their Online Media audience. Gemius signed the contract with all 10 companies involved to provide online media measurement data using their gemiusAudience research technology. 

In an interview with I-COM Chairman Andreas Cohen, Publicis Hepta and ZenithOptimedia Belarus Director Alexander Vasilevich [pictured] said, "We (the media players) all agreed about our common need for transparent research involving internet marketing. In mid-2010, we just went on with the pitch. We got four offers, among them was from Gemius." 

gemiusAudience is a complex hybrid approach. This is so that all sites, even those without site-centric audit, will be reported. At present, the results cover nearly 200 sites. Many markets, even those in Western Europe, do not have this kind of approach.