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In US, Ogilvy & Mather launches Social@Ogilvy

NEW YORK, NY, February 13, 2012 – Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.

“Now, no matter which door clients walk through at Ogilvy, they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That’s access to social experts deep in every marketing and communications discipline,” says John Bell [pictured], Global Managing Director of Social@Ogilvy. “We have worked hard over the last seven years to define and apply ‘best practice’ use of social media to business. The real power of social media for business in 2012 and beyond lies in fully integrated solutions, not stand-alone social programs.”  More...

Big Data: Will Open Source Software Challenge BI & Analytics Software Vendors

Dr. Harish Kotadia [pictured], Social Media CRM and Analytics Consultant, posted on Smart Data Collective:  Predictive Analytics has been billed as the next big thing for almost fifteen years, but hasn’t gained mass acceptance so far the way ERP and CRM solutions have. One of the main reason for this is the high upfront investment required in Software, Hardware and Talent for implementing a Predictive Analytics solution.

Well, this is about to change – thanks to technologies such as Apache Hadoop (which supports Big Data distributed applications under a free license), HBase (an open source, non-relational/distributed database) and the freely available R programming language (which is part of the GNU project).  More...

In US and France, Dassault Systèmes Acquires Netvibes

Enriches 3D Experience Platform with ‘Information Intelligence Experiences’ for the Business World and Consumers

VELIZY-VILLACOUBLAY, France and SAN FRANCISCO – February 9, 2012 — Dassault Systèmes (Euronext Paris: #13065, DSY.PA), world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced today the acquisition of Netvibes, the award-winning brand in dashboard intelligence technologies to enrich its 3D Experience platform.

“Our vision is to provide ‘social information experiences’ to the business world and consumers; holistic views on everything that matters, both inside and outside the company, in order to innovate,” said Bernard Charlès [pictured, left], President and CEO, Dassault Systèmes. “Netvibes is a perfect fit for our 3D Experience platform. It will connect information related to all product, service and user experiences from internal and external data sources, all in real-time and in-context for a better, richer experience and decision-making process.”

Freddy Mini [pictured, right], CEO, Netvibes added, “This partnership was born out of our mutual vision to bring Dashboard Intelligence to company platforms and processes, as well as real-time information to everyday people. To achieve this ambitious vision, we needed an ambitious partner like Dassault Systèmes, whose deep authority as global technology leader will rapidly accelerate our efforts across the enterprise world. Combined with Dassault Systèmes’ 3D Experience platform, we will provide customers with real-time information critical to their innovation process. The time between consumer reaction and business action is the key to providing the best experience possible.” More...

Taming Big Data

Mark Hughes [pictured], CEO of C3 Metrics writes at MediaPost: Each ad designated worthy of attribution credit is assigned revenue and divided to the cost of the ad, ending with a single number: [attributed revenue of the ad] divided by [total cost of the ad].

This chain of data is going to get longer, and understanding each data point is going to becoming increasingly important in informing how media is bought and sold online. That’s Big Data. More...

In US, Domo Welcomes IVP to All-Star Investor List

Domo Closes $20 Million Series A-1 Round, Bringing Total Funding to $63 Million; Capital Will Be Used to Extend Flexibility as Strong Demand Validates Domo’s Business Management Platform

LINDON, Utah – February 1, 2012 – Domo, a new software-as-a-service (SaaS) venture launched by Omniture co-founder Josh James [pictured] to redefine the business intelligence (BI) market and transform the way business is managed, today announced it has closed $20 million from Institutional Venture Partners (IVP) in Series A-1 funding. This round brings total investment in Domo to $63 million.

“Winning takes 100 percent focus,” said James. “While we weren’t in the market for additional funding, the capital from a trusted and experienced partner such as IVP made a lot of sense. We’ve experienced positive feedback from the marketplace. This move fills the coffers and enables us to stay focused on execution. It also provides flexibility as we build out our sales organization and position the company to take advantage of strategic growth opportunities.”  More...

In US, TRA & Experian Launch “Media TRAnalytics® TV Auto Ratings”

For the First Time, Auto Brand and Category Ratings Provide Industry-Leading TV Advertising Solution for the Automotive Category

New York, NY and Schaumburg, IL., - January 26, 2012 - TRA Inc., a leading media marketing and analytics software company and Experian Automotive, a leader in providing information services and market intelligence to the automotive industry, today announced the launch of TRA’s “Media TRAnalytics® TV Auto Ratings”, a patented software solution enabling advertisers to accurately target the networks and programs that best reach desired consumers by automatically matching automotive registration data with television tuning data at the household level. Through this relationship, the web-based service creates proprietary ratings for specific automotive brands and categories, dramatically improving the precision and accountability of the media buying process.

“Now, for the first time, the automotive industry is enabled to focus their television advertising dollars, providing far greater return on investment than ever before,” said Mark Lieberman [pictured], CEO of TRA, Inc. “At the same time, television networks can go to market and sell against the most accurate value propositions available today. By placing advertisements on the right networks within the right programs, we are establishing a new standard for targeting, measurement and accountability in the automotive category.”

“We are excited to work with TRA to launch a product that will provide our automotive clients’ greater insight of their customers on a household level,” said Scott Waldron, president of Experian Automotive. “Having this information helps them in having a better understanding of the market, the vehicles, and the people who buy them.”  Download full report

Data-Driven Creative

Michael Kaushansky [pictured], SVP for Insights & Analytics of Havas Digital writes at MediaPost: Including data as an input into the creative cycle will allow current trends, consumer sentiment, real-time behavior and attitudinal response to be interwoven into creative thinking, thus making a campaign more relevant, dynamic and effective.

Data can enhance creative in major ways throughout the creative lifecycle.

Proper assignment of creative concepts to media channels, and constant monitoring and testing, will ensure that your creative is personalized and effective. More...

On Using the Data You Control for Analytics, First…

Greta Roberts [pictured], President & CEO at Talent Analytics Corp and Faculty Member of the International Institute for Analytics writes: Many businesses are entering new and exotic areas of analytics, with initiatives to capture social media, job market information, and the like. These are exciting efforts, no doubt – but often the problem one is trying to solve with much of this external information can be tackled more easily if business intelligence groups first focus on data sources closer to home and easier to control.

While those external data sets can indeed be valuable, for performance sake it’s better to first focus on what you have – and still keep an eye on technological developments externally.  More...

From Monolithic to Prolific: A Look at the Evolution of BI

Michelle Urban [pictured], Product Marketing Manager of GoodData posts at The GoodData Blog: The process of collecting and analyzing data existed long before BI systems were in place. In the early days, information was acquired and knowledge gained from manageable data sets without complex tools and integrations.

Fortunately, BI systems have moved from complex infrastructure investments toward simpler, more agile platforms. More...

In US, New IAB Study Reveals ‘Data Divide’

Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption

NEW YORK, NY (January 17, 2012) — Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The white paper reveals new practices in data aggregation, management and deployment and spotlights barriers to widespread adoption. Its findings are based on research results from a survey of nearly 200 industry thought leaders and influencers, as well as Winterberry Group’s own quantitative and qualitative research.

“The plethora of new data sources, targeted technologies and advertising delivery platforms enable marketers to amass more intelligence from varied sources,” said Patrick Dolan [pictured], Executive Vice President and COO, IAB. “This promising resource can only bear fruit if marketers can take that raw data and harness it effectively, going beyond traditional usage. This study shows us that there are some hurdles we need to address before we can expect widespread adoption—and the ability for ‘big data’ to deliver big result.” More…