Amsterdam, May 19, 2016 – Wakoopa, the leading supplier of behavioral passive metering technologies, today introduces Wakoopa Hub a marketplace for researchers to easily access high quality behavioral data on a global scale.
Wakoopa Hub provides behavioral data to market researchers through a global network of panel companies that have implemented Wakoopa technologies into their panel. This marketplace broadens industry access to behavioral data while simplifying the purchase process and driving economies of scale.
Launching partners include renowned panel providers such as Netquest, Critical Mix, Respondi, OMI, SoapBoxSample, YouGov, STEM/MARK, Majestic MRSS, Mindtake, and GapFish.
Simon van Duivenvoorde [pictured], Managing Director of Wakoopa: “This is an exciting step for market research. By connecting supply and demand in the market for behavioral data, Wakoopa Hub lowers the barriers to conduct behavioral data fuelled studies. We look forward to continuing the journey of driving adoption of behavioral data as a standard element in market research.” Download Full Press Release