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WibiData Raises $5M From NEA And Eric Schmidt

Posted at Techchrunch, Exclusive: WibiData, the big data management startup co-founded by Cloudera founder Christophe Bisciglia [pictured, left] and Aaron Kimball [pictured, right], is announcing $5 million in new funding from NEA and Google Chairman Eric Schmidt. Past investors in the company include Cloudera CEO Mike Olson, and SV Angel.

Bisciglia tells us that WibiData (which was formerly Odiago) is focused on creating a unified framework for engineers and data scientists who collaborate around tools and applications. The product is still in beta, but has already doubled its customer base. “We’re helping deliver personalized products and services in a way that can scale to large volumes of data and be flexible as data evolves,” he says.

The new funding will be used to grow WibiData’s engineering team, open an office and more. More...

Big Data: Will Open Source Software Challenge BI & Analytics Software Vendors

Dr. Harish Kotadia [pictured], Social Media CRM and Analytics Consultant, posted on Smart Data Collective:  Predictive Analytics has been billed as the next big thing for almost fifteen years, but hasn’t gained mass acceptance so far the way ERP and CRM solutions have. One of the main reason for this is the high upfront investment required in Software, Hardware and Talent for implementing a Predictive Analytics solution.

Well, this is about to change – thanks to technologies such as Apache Hadoop (which supports Big Data distributed applications under a free license), HBase (an open source, non-relational/distributed database) and the freely available R programming language (which is part of the GNU project).  More...

In US, TRA Inc. Awarded New Patent For Television Advertising Targeting

New York, NY - February 9, 2012 - TRA Inc., a leading media marketing and analytics software company, today announced that the U.S. Patent and Trademark Office issued on February 7, 2012 the company’s fourth patent, entitled, “Using Consumer Purchase Behavior For Television Targeting” (U.S. Patent No. 8,112,301).  Affirming the validity of TRA’s unique system for matching television viewership and consumer purchase behavior for targeting television advertising, the Patent Office also approved claims covering a number of future integrations of various data sources.

“No other company has the ability to use Big Data to target television programming as accurately as TRA, and the newest member of our patent family confirms our leadership and commitment to innovation,” said Mark Lieberman [pictured], CEO and co-founder, TRA, Inc. “We are very pleased that the patent was issued after a thorough and comprehensive review by the U.S. Patent and Trademark Office which included all recently cited prior art.”   Download the full report..

Digesting 'Big Data' Shouldn't Produce Heartburn

Writer and editor for MediaPost Laurie Sullivan writes: Globally, businesses created 1.8 zettabytes of data in 2011, according to research firm IDC. Data gives marketers the ability to better understand the relationship between brands and human behavior, but many just can't fathom the enormity of the bits and bytes generated from emerging online media. Two white papers published this month try to put the concept into context.   More...

Taming Big Data

Mark Hughes [pictured], CEO of C3 Metrics writes at MediaPost: Each ad designated worthy of attribution credit is assigned revenue and divided to the cost of the ad, ending with a single number: [attributed revenue of the ad] divided by [total cost of the ad].

This chain of data is going to get longer, and understanding each data point is going to becoming increasingly important in informing how media is bought and sold online. That’s Big Data. More...

On Using the Data You Control for Analytics, First…

Greta Roberts [pictured], President & CEO at Talent Analytics Corp and Faculty Member of the International Institute for Analytics writes: Many businesses are entering new and exotic areas of analytics, with initiatives to capture social media, job market information, and the like. These are exciting efforts, no doubt – but often the problem one is trying to solve with much of this external information can be tackled more easily if business intelligence groups first focus on data sources closer to home and easier to control.

While those external data sets can indeed be valuable, for performance sake it’s better to first focus on what you have – and still keep an eye on technological developments externally.  More...

From Monolithic to Prolific: A Look at the Evolution of BI

Michelle Urban [pictured], Product Marketing Manager of GoodData posts at The GoodData Blog: The process of collecting and analyzing data existed long before BI systems were in place. In the early days, information was acquired and knowledge gained from manageable data sets without complex tools and integrations.

Fortunately, BI systems have moved from complex infrastructure investments toward simpler, more agile platforms. More...

In US, New IAB Study Reveals ‘Data Divide’

Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption

NEW YORK, January 17, 2012--(BUSINESS WIRE)--Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The white paper reveals new practices in data aggregation, management and deployment and spotlights barriers to widespread adoption. Its findings are based on research results from a survey of nearly 200 industry thought leaders and influencers, as well as Winterberry Group’s own quantitative and qualitative research.

“The plethora of new data sources, targeted technologies and advertising delivery platforms enable marketers to amass more intelligence from varied sources,” said Patrick Dolan [pictured,left], Executive Vice President and COO, IAB. “This promising resource can only bear fruit if marketers can take that raw data and harness it effectively, going beyond traditional usage. This study shows us that there are some hurdles we need to address before we can expect widespread adoption—and the ability for ‘big data’ to deliver big result.”

“The digital marketplace has been growing by leaps and bounds, with data collection and usage representing a very complex and integral part of the puzzle,” said Jonathan Margulies [pictured, right], Managing Director, Winterberry Group. “Early adopters are making strides in pointing the ecosystem in the right direction, but a substantial ‘data divide’ continues to distinguish a small group of early adopters from those who have yet to explore the real potential impact that data may have on their advertising effectiveness.”  More...

Future Trends for Web Analytics in China

Michael Xu [pictured], Senior Vice President of Business Operations, Gridsum writes at ClickZ.Asia: As new comers to the world of web analytics, marketers in China are still obsessing about shining key performance indicators (KPI) dashboards, complicated technical implementations, and abundant data reports.

The good news is marketers in China are getting more and more innovative and with enough budget for trial and error. Here is one of the best practices we served clients: standardized reporting in the first year, systematic training on in-house marketers and other related 4A agencies in the second, and monthly analysis on certain tasks of actual digital problems during the last final years. More...

2012 Trends: Tablets, Social Spamming, and Data Intelligence

Pushkar Sane [pictured], co-founder and CEO at Convergination Ventures writes at ClickZ.asia: Data mining will be in demand as clients continue to be bombarded with data dumb. They will look for companies that will provide data intelligence that is meaningful for their businesses. More…