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In US, Splunk Inc. Files Registration Statement for an Initial Public Offering

SAN FRANCISCO - January 12, 2012 - Splunk Inc., today announced that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The number of shares to be sold and the price range for the proposed offering have not yet been determined. More…

mrweb reports: Splunk develops software to monitor, report and analyze real-time data generated by web sites, apps, servers and mobile devices. This includes monitoring and analyzing everything from customer clickstreams and transactions to network activity and call records. 

The firm - which is led by CEO Godfrey Sullivan [pictured] - has more than 400 employees, based in nine offices around the world. More…

In US, ABC Interactive Releases First Standalone Mobile Audit

Orange County Register Reports Audited Mobile Usage

ARLINGTON HEIGHTS, Ill. (Jan. 12, 2012) — ABC Interactive has released the first m.Audit report for The Orange County Register, providing independent verification of key metrics covering the newspaper’s app and mobile websites. According to the audit, the newspaper’s primary mobile website, m.OCRegister.com, averaged more than 4.5 million total monthly page impressions during the time measured, and its mobile app had an additional 2 million stories read monthly. The audit covers a three-month period between July and September 2011.

“The m.Audit is a new service that reflects the growing importance of tablets, smartphones and mobile devices in today’s media landscape,” said Neal Lulofs [pictured], executive vice president and general manager of ABCi. “Publishing brands are engaging with their audiences many times and in many ways throughout the week. Our new m.Audit service helps them prove it to their advertisers with the trust and credibility that comes with an ABCi audit.” More…

In US, xAd Secures $9 Million in Funding From Emergence Capital Partners, SoftBank Capital, Palisades Ventures and Silicon Valley Bank

New Funding to Support the Expansion of xAd’s Ad-Serving Technology for Mobile Search and Display as Well as Enhance Its Publisher and Advertiser Tools

Dec 13 · 2011. San Francisco — xAd, the largest mobile-local ad network in the U.S., announced today that it has raised an additional $9 million in financing led by Emergence Capital Partners, with participation from existing investors SoftBank Capital and Palisades Ventures as well as funding from Silicon Valley Bank. The additional capital will be used to enhance xAd’s existing tools for both publishers and advertisers, as well as further build its patent-pending, ad-serving mobile technology that effectively factors in user-, contextual- and location-based relevance for optimal mobile performance.

Dipanshu Sharma [pictured], CEO at xAd, said about his company’s rapid climb, “Our growth is a reflection of what is happening in the industry. As consumers increasingly migrate to smart devices, businesses will be unable to ignore the potential in mobile-local advertising. Our ability to offer unparalleled accuracy and real-time targeting down to the most-intricate local level, including latitude, longitude and ZIP code, allows us to help businesses of all sizes unlock the potential in their local marketplaces. That truly is a testament to what we’ve achieved and will continue to achieve, thanks to our financial supporters and those inside xAd.” More...

Carrier IQ downplays 2010 patent request

Jaikumar Vijayan writes in ComputerWorld: The company applied for a patent for the so-called Service Intelligence Module Program Product in March, 2010. The patent application asserts that the technology would let carriers "configure a processor to read content selection, read location data, read application activity, and determine presentation/deselection of advertising messages."

In an interview yesterday, Carrier IQ marketing vice president Andrew Coward [pictured] downplayed the claims in the patent application and emphatically contended that none of the company's current products offer the capabilities described.  More...

WPP invests in mobile device based consumer insight company Lumi Technologies

29 November, 2011. WPP announces that it has made an investment in Lumi Technologies Limited (“Lumi”), taking a minority equity stake in the business.

Founded in 2008 by Rolfe Swinton, Mark Beilby, Marcus Wikars and Magnus Holtlund, Lumi provides mobile engagement services to a broad range of clients and will partner with Kantar, WPP's consumer insight group, in order to further develop Lumi's technology platforms. Through its proprietary RE4CTOR software, Lumi's technology platforms allow the creation of real time event apps that can be used on any mobile device. More...

Lumi co-founder Swinton [pictured], adds: ‘Every media company, brand, manufacturer and retailer wants to find better ways to engage consumers through mobile devices and gain a deeper understanding of consumer behaviour in ways that only mobile makes possible. Lumi is focused on creating the tools that companies and research companies need to gain this understanding.’ More...

In Canada, Mobile Advertising Revenues Grow 93% Over 2009 Totals, To $52 Million In 2010

TORONTO, ON. Sept. 20, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today announced that Mobile Advertising Revenues in Canada grew 93% above 2009 totals to just over $52 million in 2010, and are forecast to grow to $82 million in 2011.

Paula Gignac [pictured], President, IAB Canada agrees. “Mobile marketing has very fundamental, core differences from Internet marketing, but it definitely benefits from all of the lessons learned by Publishers, Networks and Technology providers who endured the Internet’s rollercoaster ride through Web 1.0 and 2.0.  Mobile’s always-on and personal nature make it an important place for marketers to build and revitalize brand relationships; extend reach to key audiences; and of course, drive sales through engagement and action-oriented Mobile content and App design.” More...

In Canada, Telmetrics Launches Mobile Call Tracking Solution for Mobile Local Search Publishers and App Developers

Patent Pending m.Call™ Will Enable Detailed Mobile Call Intelligence Without Call Tracking Numbers

September 19, 2011/TORONTO/ With mobile local search continuing to explode and more than 80 percent of SMBs including mobile marketing in their budgets, Telmetrics, the leading provider of advertising call measurement solutions, today introduced m.Call™ (pronounced m-call). This patent-pending, first-of-its-kind call measurement solution allows mobile local search publishers and application developers to capture valuable call data without traditional call tracking numbers.

“Local mobile publishers rely on monetizing the calls their apps deliver and need a scalable measurement tool with deep caller data. This additional call detail goes beyond click to call tracking and is crucial to growing the mobile marketing model,” said Bill Dinan [pictured], president, Telmetrics. “Calls are the de facto ’it’ metric for local mobile search, and m.Call revolutionizes the industry by providing complete transparency on mobile call data at a fraction of the cost of traditional call measurement.” More…

In US, Apsalar Secures $5M in Series A Round of Funding

SAN FRANCISCO, CA--(Marketwire - Sep 13, 2011) - Apsalar, a mobile analytics and behavioral targeting platform for iOS and Android apps, today announced it has closed a $5 million round of funding led by Thomvest Ventures. Apsalar plans to use the new funding to grow the development team, expand its product portfolio and ramp up sales and marketing efforts.

"Apsalar is solving a real pain point in a huge and rapidly growing market," said Michael Oiknine [pictured], CEO and co-founder of Apsalar. "The size of this funding and breadth of investors that have shown interest in Apsalar validates the need for advanced behavioral analytics and targeting in the mobile apps industry.

"User-level analytics and behavioral targeting is going to support the growth that mobile developers and publishers need as they look to gain more value out of their app users," said Don Butler, managing director at Thomvest Ventures. More...

In US, Flurry Ups the Mobile App Analytics Ante with Audience Segmentation

Flurry Analytics 3.0 launches to over 100,000 customer applications

San Francisco, CA – August 3, 2011 – Flurry, the industry leader in mobile app audience growth and monetization solutions, today announced the immediate availability of Analytics 3.0, a major set of feature upgrades for its industry-leading mobile app analytics service.  With the addition of audience segmentation and demographic estimation, Analytics 3.0 invites all developers to “meet their app audiences.”  Any Flurry customer can immediately use these powerful new features without any changes to the Flurry SDK or re-submission to app stores. Flurry Analytics remains absolutely free.

“In two short years, mobile applications have crossed the chasm from fad to formidable mass media channel, now challenging the web in terms of reach, and television in terms of engagement,” said Simon Khalaf [pictured], Flurry’s president and chief executive. “Adding audience segmentation features to our audience measurement platform, we empower Flurry publishers to increase their audience size through better media and in-app-purchase sales.” More…

In UK, GfK announce ground-breaking study into cross-platform internet usage – Connected Life.dx

London, May 27, 2011 - For the first time, businesses will soon be able to get a complete web browsing picture of how consumers behave on the internet across both fixed and mobile. This is thanks to a major new global research project, ‘Connected Life.dx’, announced today by GfK, one of the world’s leading market research organizations, and GfK nurago, their experts in digital research. 

Arno Hummerston [pictured], Managing Director Client Services International at nurago, added, “Internet access via smartphones is growing at an explosive rate – not just through their browsers, but also via web-enabled apps. Whilst smartphones provide a richer web-browsing experience, apps offer greater simplification and relevance, letting consumers access only what they want, making web access quicker and more user-friendly. Connected Life.dx will, for the first time, answer urgent questions about how different kinds of web access complement each other and demonstrate how to integrate multi-channel activities across campaigns.” More...