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In APAC, Media Monitors Group Has A New Name - Sentia Media

The 8th of February 2012 marks the launch of Sentia Media, the new corporate parent for the group of companies previously operating as part of the Media Monitors Group.

Sentia Media CEO John Croll [pictured] said: "Ours is a company with a long and proud history in media monitoring, with a record of industry leadership, providing ever faster and more accurate media information to our clients.

Sentia Media now owns: Media Monitors, the leading media information supplier in the Asia-Pacific with 12 offices across Australia, New Zealand, China, Hong Kong, Malaysia and Singapore; MediaBanc, South East Asia's largest monitoring company with offices in six countries; Brandtology, one of the world's leading online business intelligence companies, headquartered in Singapore and experiencing exponential growth; 360m, our advisory and analysis company providing research-based insight and unrivalled experience; China Clippings, the leading provider of monitoring services to communications agencies across China; and Slice Media, Australasia's most effective and comprehensive budget monitoring solution.  More...

Enter the Dragon – the Marketing Exodus From the U.K. and U.S.?

Jake Langwith [pictured] Head of Digital Marketing at Firebrand Talent writes at ClickZ.asia: One trend that increased throughout 2011 and I predict will increase in the coming year is the move of experienced digital marketers overseas. I’m not talking about relatively short distance moves as in London to Paris, but of people jetting off to long-haul destinations to take up new jobs. So where are some of the best U.K. and U.S. talent heading to? More…

Hong Kong’s Digital Landscape is Dynamic and Evolving

Posted on Nielsen Wire: Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia. Internet usage in Hong Kong is particularly high among 12- to 44-year-olds with over nine-in-ten accessing the Internet on a monthly basis. While Internet usage is moving toward maturity and online activities are ingrained in consumers’ everyday lives, a new dimension is rapidly expanding—that of Internet-capable mobile devices, including smartphones, tablet computers, eBook readers, connected games devices or other hybrid forms likely to emerge in the near future.  More...

Connecting and Engaging with Digital Indian Consumers

NielsenWire: With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen. But is this audience engaged?

At the Nielsen Consumer 360 Conference in New Delhi, India, Farshad Family [pictured], Nielsen Managing Director of Media, discussed how brands can effectively break away from the pack in order to differentiate and improve social media engagement levels. More...

Demand-Side Platforms – Is India ready?

Ravinder Pal 'RP' Singh [pictured], Vice President at Neo@Ogilvy writes for ClickZ.Asia: It might sound like a buzzword today, but irrespective of what name we give it, DSPs will continue to evolve and be an indispensable part of Indian digital media scene sooner than later.

How a DSP can add value to an agency’s story to clients will decide a lot about the fate of DSPs in India. Considering DSP means a lot to display media spends and a lot of “brand” advertisers’ digital media efforts are largely managed by their agencies, the agency plays a vital role of deploying DSP interface for its clients. More...

In Australia, Adslot signs No.1 accommodation site - Wotif.com

1 FEBRUARY 2012. Webfirm Group Limited (ASX:WFM) today announced Adslot has entered into a commercial agreement with Wotif Holdings Limited (ASX:WTF) to implement Adslot’s end-to-end self-serve display sales platform.

Andrew Barlow [pictured, left], CEO of Webfirm Group, said: “Wotif is a recognised world-leader and innovator in one of the fastest growing online sectors. We are excited to be working with yet another classifieds market leader and look forward to playing a key role in building wotif.com’s display advertising revenue.”

Robbie Cooke [pictured, right], Managing Director of the Wotif Group stated, “The Adslot platform has a proven track record in the Australian market place and presents an ideal opportunity for us to tap into the display advertising market. We are looking forward to a strong partnership with Adslot.” More...

In APAC, XM appoints Lawrence Chua as Analytics Director

SINGAPORE - Digital marketing agency XM Asia Pacific has announced the appointment of Lawrence Chua [pictured] as analytics director for its strategy practice.

Chua will primarily be responsible for helping government, technology, airline and financial services clients get the best returns and performance across different digital touch points, such as web sites, social networks, search and blogs, for marketing activities that cater to both consumer and business audiences.  More...

Embracing Data Structure Is the Future of SEO

Eddie Choi [pictured], Executive Director, Milton Exhibits Group writes at ClickZ.Asia: While many SEOs still optimize tags and links, search engines today are emphasizing more and more in content structure. In fact, everything is content whether it is text, link, or the user-generated comment in social media.

Start embracing data structure in your future SEO plan.  More...

In US & UK, Research Now Announces Executive Appointments

DALLAS, January 23, 2012 - Research Now, the leading global online sampling and data collection company, today announced the appointment of Craig Stevens [pictured, left-most] to Chief Revenue Officer for the Americas as a direct result of the reorganization of the company’s executive management team.  In his new role, Stevens is responsible for the United States, Canada and Latin America. Stevens will also oversee the Americas’ marketing function and directly manage the business analytics function, responsible for sales and pricing analytics.  More...

Martin Filz [pictured, center] has been promoted to Managing Director for EMEA and APAC, overseeing and managing the corresponding client development leadership teams while assuming responsibility for client development activities across both markets. In this new role, Martin will also oversee EMEA and APAC’s marketing function.

Konstanze Just [pictured, right-most] has been promoted to Senior Vice President of Global Marketing, responsible for coordinating and developing the marketing and branding strategies of the e-Rewards group and Research Now worldwide. In this new role, Konstanze will also oversee global public relations, and will continue to lead marketing across EMEA.  More...

In Canada, Terapeak Launches Powerful E-Commerce Research Tool for Yahoo! JAPAN

Victoria, BC, January 9, 2012 – Terapeak launches a powerful e-commerce research tool for Japan’s largest online marketplace.

“Terapeak for Yahoo! JAPAN will provide unparalleled marketplace research and e-commerce data analytics capabilities to e-commerce merchants,” said Colin How [pictured], President of Terapeak. “With over $200 billion dollars’ worth of transaction data Terapeak continues to provide the competitive advantage to merchants worldwide” More…