Video by ClickZAsia: Arun Kumar [pictured] from Mediabrands is confident that, “Recession or no recession, spending will continue to grow” this year.
He also said display will become more competitive than search and marketers will look at data more carefully to ensure data integration from multiple sources. More...
92% of businesses plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge
Redwood City, Calif., December 7, 2011 – StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 939 business leaders participated in the global survey.
"While email marketing leads the pack in terms of increased investment in 2012, the data also reveals that marketers need to overcome key challenges around data integration and resource constraints," said Christopher Marriott [pictured], vice president of agency services at StrongMail. More…
Laurie Sullivan of MediaPost writes: Vizu released a study Wednesday supporting the need for more collaboration throughout the online advertising industry, especially when it comes to metrics. Survey results showed that data overload continues to cause confusion and slow industry growth. Still, despite such confusion, about 60% of the 450 advertising executives surveyed said they plan to increase their spending on brand-related online advertising in the coming year.
Vizu CMO Dan Beltramo [pictured], said nearly all brand marketers ranked in-market optimization of campaigns against brand metrics as "very important." Agencies, however, said they are primarily optimizing against various measures of engagement 58% of the time, or even click-through rates at 19% of the time, as opposed to the 16% of the time for brand awareness. More...
U.S. Ad Spending Expected to Rise 4%
5 December, 2011. NEW YORK — A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending on the Olympics, European football and the U.S. elections will contribute to an estimated 6.4 percent growth in measured worldwide advertising spending in 2012, according to a newly revised forecast from GroupM.
The study is part of GroupM's media and marketing forecasting series drawn from data supplied by parent company WPP's worldwide resources in advertising, public relations, market research, and specialist communications. It was released today by GroupM Futures Director Adam Smith [pictured] at the UBS Global Media and Communications Conference in New York.
“We expect digital to comprise 22 percent of all measured ad investment in mature western economies in 2012, and 12 percent in the faster-growing world,” Smith said. “The predicted respective digital growth rates in 2012 are 11 percent and 37 percent, so the faster-growing world is catching up fast.” More...
Report sponsored by Bronto Software shows paid search, email and SEO top priorities while mobile, social and data analytics gain traction
Durham, NC – November 7, 2011 – While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance. Marketers are also seeking to improve data analytics capabilities to identify the most profitable channels and design the optimal marketing mix for driving engagement and sales. These are the top-level findings of a recent survey of 110 retailers conducted by Lauren Freedman and the e-tailing group, an e-commerce consultancy for merchants.
“With a growing need to market across channels, particularly mobile and social, retailers will need marketing solutions that allow them to not only run cross-channel campaigns, but also to leverage the wealth of data at their disposal to improve engagement through relevant marketing,” says Lauren Freedman [pictured]. More…
7 November, 2011 - The Australian online advertising market has continued its strong growth, recording an increase of 20 percent year on year to reach $688 million for the third quarter 2011 ending 30th September 2011. The increase is the ninth consecutive year-on-year increase since the commencement of data collection in 2002.
“The recent CEASA figures for all media advertising expenditure for the 6 months to 30 June 2011 also showed the interactive advertising share of total media has grown to 19 percent. Both the PwC and CEASA data reflect the accelerating confidence in interactive advertising by media agencies and advertisers as they continue to shift their budgets into digital media. This shift is expected to increase further as the full impact of the IAB Australia recently-endorsed Nielsen Online Ratings online audience measurement methodology is published to the market,” said Paul Fisher [pictured], CEO of IAB Australia. More…
The Philippines is the seventh heaviest Facebook user in the world, behind US, Indonesia, India, UK, Turkey, and Mexico1. Philippine population is around 30% of the US2, the most developed of the top seven countries. Further, only 29.7% of the Philippine population is connected online. This underlines the trend that the Philippines is one of the most engaged digital markets in the world.
That being said, it is surprising that Philippine advertising did not seem to follow the audience to the online world. That was the observation expressed by Ms. Edna Belleza [pictured], Senior Vice-President / Chief Information Officer of GMA New Media, Inc. during the exclusive interview conducted by Andreas Cohen, Chairman of I-COM. GMA New Media manages some of the most successful online news and entertainment websites in the Philippines.
Belleza’s strong research background and over ten years of involvement in the Philippines’ digital world provide valuable insights on where Philippines stands in media spending, consumers insights, strategic planning, and efforts to device a unified online audience measurement.
GfK NOP reports: Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to ground-breaking advertising research.
Babita Earle [pictured], Digital Strategy Director at GfK: "With online advertising spend set to increase significantly over coming years, it is vital that media planners have quality information and data so they can fully understand the best ways to optimise ad spend, both online and offline. The findings of this new study will help marketers re-evaluate their budgets to take advantage of the efficiencies delivered by online.” More…
Identifies Advertising Trends in 3rd Quarter Agency Survey
CHICAGO, IL (October 20, 2011) – Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new STRATA quarterly survey of leading advertising agencies. However, client attraction and decreasing budgets remain the chief challenges affecting overall agency growth. The survey also noted a possible shift for the top advertising channel, with Digital and Spot (Local) TV now only separated by a margin of 1%.
“If one looks for another sign of a nominally growing economy, one should look to the advertising industry right now,” said John Shelton [pictured], CEO/President of STRATA. “Attracting new business is still a challenge for agencies, but, and it’s a key point to emphasize, client retention is stabilizing, and market volatility is not immediately effecting long-term goals and campaigns." More...
Vijay Rao [pictured], Senior Director of Strategic Planning at Adap.tv writes for MediaPost Video Insider: Recently, there’s been a lot of debate surrounding the long-awaited debut of Target Rating Points (TRPs) into the online world, courtesy of Nielsen’s Campaign Ratings, which seek to validate impression delivery by age and sex.
Arguments aside, there’s no doubt that the introduction of online TRPs is a major step to bridging the gap between the estimated $60 billion spent on TV advertising and the $2 billion spent on online video advertising. But what do online TRPs really mean to big-brand TV advertisers? More…
