comScore vCE to be Available to All DoubleClick Customers, Across All Screens for Display and Video Formats
RESTON, VA, February 10, 2014 – comScore (NASDAQ: SCOR) and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform. This partnership will be announced today by Neal Mohan [pictured, left], Google’s VP of Display Advertising, during his keynote presentation at the IAB Annual Leadership Meeting at 2:30 PM PT in Palm Desert, California.
“We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement,” said Neal Mohan. “To accomplish this, we’re investing in our own technologies as well as partnering with trusted industry leaders, like comScore. We look forward to working with them to give brand buyers and media sellers better access to real-time insights.”
“This partnership between comScore and Google is much more than a simple technology integration between two industry-leading companies,” said Serge Matta [pictured, right], President of comScore. “It allows us to radically simplify digital media buying for the industry, while enhancing quality and accountability. This directly addresses many of the everyday challenges that prevent our clients from investing further in digital.” More...