I-COM worldmeasurementnews

In US, CIMM, ANA, 4A’s, ARF Joint Event Calls For Collaboration to Improve Cross-Platform Measurement

Presentations and a recording available at the CIMM website

NEW YORK, NY – February 16, 2012 – The Coalition for Innovative Media Measurement (CIMM), today announced that nearly 300 executives from leading advertising agencies, media companies, brands, and networks attended the “Cross-Platform Video Measurement Summit” yesterday in New York City.

Jane Clarke [pictured], Managing Director for CIMM, said, “The tone of the afternoon was upbeat, though I think everyone understands what’s at stake and that the current approach to measuring video across multiple platforms is ineffective and unsustainable. The industry is at a crossroads and we need to be committed – as an industry – to addressing the problem. Based on the turnout and the feedback from the Summit I’d say the industry is ready to roll-up its collective sleeves and work to take control of its own destiny.” More…

Connecting and Engaging with Digital Indian Consumers

NielsenWire: With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen. But is this audience engaged?

At the Nielsen Consumer 360 Conference in New Delhi, India, Farshad Family [pictured], Nielsen Managing Director of Media, discussed how brands can effectively break away from the pack in order to differentiate and improve social media engagement levels. More...

In US, Time Warner Opens Medialab in NYC, Giving a 360˚ View of Consumer Behavior

Research and Development Lab Incorporates Cutting-Edge Technology to Better Understand Engagement with Media Content and Advertising.

Available to Time Warner businesses and ad clients, lab features biometric monitoring and eye-tracking, a 50-seat screening room, in-home living room simulation, live broadcast capability and a complete 360˚ media-to-retail experience.

NEW YORK – January 25, 2012 – Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.

“By opening this lab, we’re able to elevate the art of creating and distributing compelling content to the next level,” said Jeff Bewkes [pictured], Chairman and CEO Time Warner Inc. “The Medialab’s cutting-edge technologies and the breadth of its research capabilities will give our businesses and ad partners an unmatched ability to look inside the mind of the consumer as we develop even more engaging content. And that fact that it is located in the heart of New York City makes it even more valuable.”  More...

How Much Is A Click Really Worth?

Benny Blum [pictured], Director of Analytics & Strategy for eSearchVision writes: Clicks and average order value can come directly from analytics or the channel tool. Conversion count comes from isolating the number of conversions attributed to the channel through the dividing the number of conversions by the number of unique channels associated with each conversion.

The value of a click is completely dependent on the average order value. More...

In US, [x+1] Origin 3.0 Sets a New Standard for Integrated Digital Marketing Capabilities, Performance

Company Delivers a Next-Generation Digital Marketing Hub for Real-Time Multi-Channel Marketing Decisioning

NEW YORK, N.Y., Jan. 5, 2012 – [x+1], www.xplusone.com, the leading digital marketing platform provider, today announced the release of the newest version of its digital marketing hub, [x+1] Origin 3.0. The new release adds enhanced capabilities and user interface improvements that allow marketers to realize the vision of real-time multi-channel decisioning — the intelligent execution of a company’s offers and messages.

“Fortune 500 marketers are seeking to accelerate the speed, flexibility, performance and multi-channel integration of their customer acquisition and retention plans,” said John Nardone [pictured], Chairman and CEO of [x+1]. “With version 3.0 of [x+1] Origin, we’ve met all those goals with a system architected from the ground up to deliver the kind of synchronized message personalization and coordination that enhances customer experiences and drives repeatable, measurable results.”  More...

Cross-Channel Optimization: Why It Will Change Advertising

Arun Kumar [pictured], Head of Digital at Mediabrands APAC writes at clickz.asia: The idea of optimizing for results across platforms or channels is not new; it has been around for as long as our fascination with channels has been. Yet the advertising or media industry has never gone beyond paying lip service to it.

The sanctity of creative, volume, and rebate-focused media buying, tactic fixation as opposed to result-driven activation will all come to a head. More…

In US, SocialWhirled Brings Missing Piece to Social Campaign Platforms

The all-inclusive solution gives brands not only innovative technology, but personal, unparalleled customer support

NEW YORK, Dec. 15, 2011 /PRNewswire/ -- Conversation, LLC, a NYC-based full-service Ad Agency, announces the launch of SocialWhirled, LLC, a one-stop social campaign platform.

SocialWhirled provides the opportunity for brands and causes to build meaningful campaigns that identify and leverage the specific interests of fans.  It allows brands to simultaneously launch integrated campaigns on Mobile, Facebook and Web - driving quality interactive experiences with the top social networks.

"SocialWhirled not only provides the technology to incorporate all platforms," says CEO Andrew Lombard, "but also provides exceptional customer service and support. We go against the 'software as a service' belief to provide greater personalization. Our professionals help brands manage their campaigns from beginning to end." More...

CRM and Digital Convergence: Trends for 2012

Stephen Hay [pictured], Asia Pacific regional director for ICLP writes: Internet-enabled TVs, gaming consoles, cars, and even home appliances are all examples of the new interfaces that will be starting to engage customers in 2012, all wired, sorry “wirelessed,” to the Internet.

2012 will be the year that customers take back control of the relationship and start to dictate the rules for how they want marketers to use their data.

Customer data is everything and everywhere, and 2012 will be the year that most smart marketers finally get to grips with the data fire hose and turn it to insights and actions that they can use to make money. More...

In Singapore, Y&R network company VML acquires majority stake in Qais

Digital Powerhouse Launches in Asia, operating as part of Y&R Asia network

Singapore, 15 December 2011 — VML, one of the world’s leading digital marketing agencies, and a strategic partner of Y&R Advertising has acquired a majority stake in Singapore-­‐based Qais Consulting, an award-­‐winning full-­‐service digital agency. Qais has joined its business operations and brand with VML and initiated operations today as VML Qais, activating a strengthened digital marketing offering for Singapore, Southeast Asia and India. VML Qais also announced it will operate specifically as part of Y&R Asia, which will greatly enhance business opportunities throughout the region via Y&R’s extensive agency network.

“Since its inception, Qais Consulting was built to help our clients navigate the explosion of the digital universe,” said Keith Timimi [pictured, left], Chairman, Qais Consulting. “We are now able to realize that dream in partnership with the world’s leading pure-‐play digital network. We are proud to become the Asian arm of VML with the launch of VML Qais, and we are delighted to be able to offer best-­‐of-­‐breed digital solutions to the prestigious clients of the Y&R network.”

“We want to grow the Asia business in both size and reputation, and digital expertise is crucial to achieving that growth,” said Matthew Godfrey [pictured, right], Y&R Asia President. “VML Qais has incredible digital credentials, and aligning our core business with their digital leadership and expertise in key markets in the region will drive our business forward.” More...

In US, RadiumOne's Po.st Platform Marries Monetization with Sharing for Publishers

Po.st Is The Only Sharing Platform Providing Publishers With Actionable Data and Ad Revenue Opportunities

SAN FRANCISCO, CA - November 30, 2011 - RadiumOne (http://www.radiumone.com), the first digital ad network targeting audiences' social connections in real-time with its proprietary ShareGraph™ technology, today announced the launch of Po.st, a new social sharing platform that enables consumers to easily share content via Facebook, Twitter, StumbleUpon, LinkedIn, email and multiple other popular online destinations. Over 1,000 sites reaching over 250 million monthly active unique users are already leveraging Po.st, including Weather Underground, eBaumsWorld and Dictionary.com, among others.

"With Po.st, we spent the last six months creating a ground-breaking product that brings publishers more significant value from the sharing on their sites," said Gurbaksh Chahal [pictured], Founder and CEO, RadiumOne. "Publishers large and small are already using Po.st, and we're confident that with our current demand we'll quickly achieve our goal of reaching one billion unique users globally in 2012."  More...