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In US, Adometry Upgrades Advanced Attribution Capabilities to Help Advertisers Reach More Audiences

Advertisers Up and Running with New Adometry Ad Analytics Suite 2.0 in as Little as Two Weeks

AUSTIN, Texas – January 19, 2012 - Adometry®, Inc., the leader in cross channel fractional attribution and ad verification technology, today announced a new release of the Adometry Ad Analytics Suite. The latest version enables online advertisers to on-board advanced attribution and optimization capabilities in as little as two weeks, without having to re-deploy site tags or interrupt site operations.

“Our new advanced attribution technology ensures that digital marketers have the data and automated tools needed to simultaneously invest campaign dollars more effectively across all channels – from mobile, social, video and more,” said Paul Pellman [pictured], CEO of Adometry. “In addition, with implementation times of as little as two weeks, we’re helping advertisers accelerate the ROI for their campaigns.” More…

In US, Tremor Video Purchases InPlay Publisher Analytics From TubeMogul

Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers

NEW YORK,January 20, 2012–(BUSINESS WIRE)–Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced today that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers. Tremor Video will integrate InPlay directly into VideoHub, its enterprise video platform, enabling a complete end-to-end video analytics solution for publishers.

“Publishers are demanding an analytics suite that provides a clear picture of how viewers are interacting with content in order to determine what creates the most value for advertisers,” said Bill Day [pictured, left], CEO of Tremor Video. “InPlay gives us industry-leading technology and a sound product that meets this market demand. By integrating with our existing VideoHub technology, Tremor Video can now offer our partners a view across the entire video landscape.”

“TubeMogul InPlay was built to help publishers better understand their viewers to drive deeper engagement, and it has largely delivered on that promise,” said Brett Wilson [pictured, right], Co-founder and CEO of TubeMogul. “As we shift our focus from publishers to brand advertisers, this deal helps us align our capabilities with the needs of marketers, while ensuring they get the transparency and reporting they have come to expect.”  More...

Experian Simmons Announces New Cross-Platform Media Planning Service

Pioneering Digital-Media Panel to Link Mobile and Online Activities to Thousands of Consumer Brand Preferences, Attitudes and Behaviors

New York, N.Y., Jan. 18, 2012 — Experian® SimmonsSM, part of Experian Marketing Services, announced today the development of Simmons ConnectSM, a new cross-platform media planning service that includes the industry’s first digital-media panel that links metered online and mobile activities to thousands of consumer brand preferences, attitudes, lifestyles and behaviors. Simmons Connect will provide marketers with the insights they need in an increasingly fragmented media environment to plan marketing efforts across traditional and emerging digital platforms, including mobile, using a consistent consumer definition.

“Creating meaningful connections with consumers in this increasingly fragmented media environment requires marketers to fully understand their target customers’ shifting habits and engagement with new digital and mobile devices,” said Matt Seeley [pictured], group president of Experian Marketing Services. “Simmons Connect helps simplify the complexity of cross-platform marketing and provides our clients with a distinct competitive advantage when it comes to customer acquisition and engagement.”  More...

In Europe, EU regulators threaten the fundamentals of the internet ecosystem

Likely to hit advertising revenue, the fuel of the digital economy
Hinder long-term innovation, competitiveness and growth in Europe

Brussels, January 25th 2012: The World Federation of Advertisers (WFA) has expressed serious concerns about proposals published today by the European Commission to overhaul EU Data Protection rules.

Said Stephan Loerke [pictured], WFA Managing Director:"There's no denying that the current data protection framework needs updating but today's proposal would have damaging consequences for jobs and our economy. It would stifle both growth and innovation across Europe – the opposite of what is needed in the current economic climate. Proposals for data protection must protect people's legitimate rights to privacy while also enabling business opportunities. These proposals have failed to achieve that balance." More...

In US, Quantum Leap Innovations® Launches First-Ever Pattern Based Analytics Tool for Social Media

Capabilities and Price Eclipse All Other Analytic Products

January 18, 2012 10:29 AM Eastern Time. NEWARK, Del.--(BUSINESS WIRE)--Quantum Leap Innovations®, developers of advanced Pattern Based Analytics™ (PBA) products, today announced the release of Quantum Leap Buzz (BETA), its desktop version of Pattern Based Discovery™ analytics for social media. It is the first-ever PBA to distil, not just filter, trending social movements from Twitter and deliver immediate intelligence which identifies and quantifies social insights.

“We developed the Pattern Based Analytics technology through government contracts that examined geo-political, world health and military trends,” said Joseph Budner Elad [pictured], founder and CEO of Quantum Leap Innovations. “We’ve taken that technology and designed a tool that can immediately identify and quantify trends on Twitter, allowing any individual using the product access to sophisticated analysis on issues and trends they are interested in. Quantum Leap Buzz mines patterns within tweets and shows the relationships, identifying the evolution and trending of an idea, rather than just a listing of tweets by topic. Quantum Leap Buzz is designed to be the personal dashboard for every ‘connected’ individual in the world.” More...

In US, Tidemark Secures $24M Series C Funding Led By Redpoint Ventures Accelerating Cloud Analytics

New funds to fuel Performance Management applications that enable enterprises to take action from Big Data Founding Partner of Redpoint Ventures Geoff Yang to join Board of Directors; Phil Wilmington named Executive Chairman

REDWOOD CITY, CA - January 18, 2012 - Tidemark, the next generation of Enterprise Performance Management (EPM) built for the cloud, today announced the company has closed $24 million in new venture financing. Redpoint Ventures led the round along with existing investors Greylock Partners, Andreessen Horowitz and Dave Duffield, co-founder and co-CEO of Workday, bringing the total amount raised to more than $35 million.

“The world’s largest enterprises are demanding an analytics solution truly built for the cloud. We’re seizing on this extraordinary market opportunity and we are excited to have Redpoint Ventures join our team through a shared vision and passion,” said Christian Gheorghe [pictured], founder and CEO of Tidemark. “With this capital, Tidemark will continue to expand its core technology, products and go-to-market capability to deliver innovation and customer success in analytics.” More…

In Canada, MediaMiser acquires InfoGlutton Solutions

Canada’s media monitoring and analysis leader strengthens technological foundation in social media reputation management and sentiment analysis

Jan. 18, 2012. OTTAWA – MediaMiser, a leading media monitoring and analysis technology company, has acquired Gatineau-based social media and online reputation monitoring firm InfoGlutton Solutions. The acquisition will provide MediaMiser with its own built-in, automated toning engine able to gauge the sentiment of news stories, tweets, blog posts and other content in multiple languages.

“This is our first acquisition and an extremely important one,” said MediaMiser CEO Brett Serjeantson [pictured]. “Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.” More...

In APAC, XM appoints Lawrence Chua as Analytics Director

SINGAPORE - Digital marketing agency XM Asia Pacific has announced the appointment of Lawrence Chua [pictured] as analytics director for its strategy practice.

Chua will primarily be responsible for helping government, technology, airline and financial services clients get the best returns and performance across different digital touch points, such as web sites, social networks, search and blogs, for marketing activities that cater to both consumer and business audiences.  More...

On Using the Data You Control for Analytics, First…

Greta Roberts [pictured], President & CEO at Talent Analytics Corp and Faculty Member of the International Institute for Analytics writes: Many businesses are entering new and exotic areas of analytics, with initiatives to capture social media, job market information, and the like. These are exciting efforts, no doubt – but often the problem one is trying to solve with much of this external information can be tackled more easily if business intelligence groups first focus on data sources closer to home and easier to control.

While those external data sets can indeed be valuable, for performance sake it’s better to first focus on what you have – and still keep an eye on technological developments externally.  More...

Exchange-Based Buying and Data Integration – Trend Drivers for 2012 [Video]

Video by ClickZAsia: Arun Kumar [pictured] from Mediabrands is confident that, “Recession or no recession, spending will continue to grow” this year.

He also said display will become more competitive than search and marketers will look at data more carefully to ensure data integration from multiple sources.  More...