Funding to fuel global expansion of the social video sector’s most innovative technology company
NEW YORK AND LONDON—January 4, 2012—Unruly, the award-winning global technology platform for social video advertising, today announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund. The financing is the largest ever for a private company in the social video space and will be used to accelerate international growth and cement Unruly’s position as the global leader in this fast-growing area.
“Today represents an important milestone for the company and social video as a whole,” said Unruly founder and Group CEO Scott Button [pictured]. “Five years ago, we set out to help brands capture the massive opportunity in social video and we’re delighted that such a distinguished group of investors share our conviction.” More...
In MrWeb news, Button comments: ‘As we've said all along, Unruly doesn't need to raise capital. We turned over more revenue last quarter than we did in the whole of the previous year and are fast approaching an annual revenue run-rate of $50m, and we've been profitable for the last three years. But this is about ambition, speed and scale. The extra capital will enable us to aggressively accelerate our international expansion.’ More...
