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Patrick Hoge of san Francisco Business Times writes: Quantcast Corp., a digital audience measurement company, has raised another $8 million, according to a regulatory filing.
Launched in September 2006, the San Francisco company measures traffic to websites and sells data to help advertisers and publishers target messages to specific audiences. More...
The all-inclusive solution gives brands not only innovative technology, but personal, unparalleled customer support
NEW YORK, Dec. 15, 2011 /PRNewswire/ -- Conversation, LLC, a NYC-based full-service Ad Agency, announces the launch of SocialWhirled, LLC, a one-stop social campaign platform.
SocialWhirled provides the opportunity for brands and causes to build meaningful campaigns that identify and leverage the specific interests of fans. It allows brands to simultaneously launch integrated campaigns on Mobile, Facebook and Web - driving quality interactive experiences with the top social networks.
"SocialWhirled not only provides the technology to incorporate all platforms," says CEO Andrew Lombard, "but also provides exceptional customer service and support. We go against the 'software as a service' belief to provide greater personalization. Our professionals help brands manage their campaigns from beginning to end." More...
Stephen Hay [pictured], Asia Pacific regional director for ICLP writes: Internet-enabled TVs, gaming consoles, cars, and even home appliances are all examples of the new interfaces that will be starting to engage customers in 2012, all wired, sorry “wirelessed,” to the Internet.
2012 will be the year that customers take back control of the relationship and start to dictate the rules for how they want marketers to use their data.
Customer data is everything and everywhere, and 2012 will be the year that most smart marketers finally get to grips with the data fire hose and turn it to insights and actions that they can use to make money. More...
92% of businesses plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge
Redwood City, Calif., December 7, 2011 – StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 939 business leaders participated in the global survey.
"While email marketing leads the pack in terms of increased investment in 2012, the data also reveals that marketers need to overcome key challenges around data integration and resource constraints," said Christopher Marriott [pictured], vice president of agency services at StrongMail. More…
metrixLAB concludes: The far-reaching implications of this validation study apply internationally and for all industries and brands: online tracking based on traditional methods generates biased and false insights, instead of valid information, and undermines its very purpose. Marketers and advertisers are prone to make ill-informed commercial (and financial) decisions and effective brand communication is sabotaged by these practices. This study incontestably shows that effective, valid online monitoring truly does take more than most research agencies offer to date. Download the full report.
Laurie Sullivan of MediaPost writes: Too many brands, agencies and technology providers have become starry-eyed from the mounds of information generated from online advertising.
It doesn't appear that the entire digital media supply chain typically agrees on a common objective and goal, according to Dan Beltramo [pictured], CMO of Vizu. "Companies use different metrics and data systems to calculate even the same metric," he said. More…
NEW YORK, NY and RESTON, VA, December 21, 2011 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and analytics around what consumers watch and buy, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the companies have settled their patent disputes.
“We are pleased with this resolution,” said Steve Hasker [pictured left], President, Media Products and Advertiser Solutions, Nielsen. “This agreement is supportive of and complements the substantial investments Nielsen has made in its intellectual property over the years. More...
“We are pleased to put this matter behind us and to bolster our patent portfolio, enabling the application of this intellectual property to many areas involving the Web, such as ad visibility and Web engagement measurements,” said Dr. Magid Abraham [pictured right], President & CEO, comScore. More…
Ms. Syrek joins the expanding executive team of Kinetic Social from WPP / GroupM's Mindshare agency.
NEW YORK, Dec. 22, 2011 /PRNewswire/ -- Kinetic Social (http://www.kinetic-social.com), the preeminent social media marketing solutions partner to brands and agencies, announced today the appointment of Carree Syrek [pictured], to its management team. Ms. Syrek will serve Kinetic Social as Vice President of Social Media, and will focus on brand management, social strategy and social media-related product development for the company. More...
MrWeb News: UK-based marketing tech specialist Performance Horizon Group (PHG) has upgraded its online tool ExactView, to enable measurement of the value of sales generated through social media platforms including Facebook.
CEO Malcolm Cowley [pictured] comments: ‘Over the past few years consumer brands have been quick to integrate social media into their marketing efforts. However, with insufficient social media measurement tools in place, many have been concerned the impact this investment is having on sales. ExactView now builds social media tracking into that process.’ More...
To Extend Online Customer Experience Management Leadership to Usability Analytics
San Francisco, CA, December 22, 2011 – Tealeaf®, the leader in online customer experience management (CEM), today announced that it has acquired Overstat, Inc., a San Francisco-based company specializing in cloud-based website usability analytics. The acquisition of Overstat®'s unique technology — including visual heatmaps and insightful form analytics — will extend Tealeaf's industry-leading Customer Experience Management offerings and power new products and services that will address a range of emerging customer experience needs for companies doing business online and on mobile devices.
"The acquisition of Overstat enables Tealeaf to extend our capabilities by adding even more context about the user experience, so that any company with an online presence can take action to optimize their sites and applications and drive significant business outcomes," said Rebecca Ward, Chairman and Chief Executive Officer of Tealeaf. "We are excited to both broaden our value proposition and to extend that value to new markets and delivery models." More...
