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Andy Plesser, Executive Producer and Founder of Beet.TV writes: Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.
At the Beet.TV Leadership webcast last week, we spoke with Jon Gibs [pictured], SVP Analytics and Insight, Nielsen. He tell us about the value of new product along with trends in viewers of online video vs. television. More...
Michael Kaushansky [pictured], SVP for Insights & Analytics at Havas Media writes at MediaPost: In the online world, most rely on an audience targeting approach that involves the clustering of cookies into "cookie pools" based on like online browsing behavior. These profiles are based on tracking audiences across the web sites they visit.
Geo-targeted ads work to make regional or national brands look local, helping to attract more targeted traffic to your site or store and improve performance of your key metrics. More…
Ad Age White Paper Sets Misinformation Straight
Kathryn Koegel [pictured], Chief of Insights at Primary Impact, writes at AdAge: Measurement is the rational basis of the business of any medium, and if mobile is indeed a new medium and not just a mode of communication, mobile metrics have to grow up, and marketers, developers, content producers and agencies have to start using them and even agree on what's important to measure. Currently, marketers and agencies need to patch together their own set of metrics to get at the data that works for them. But at a time in the not-so-distant future, metrics will need to be normalized across the industry-and connected with metrics from other media-so that meaningful planning metrics and measurement of a campaign's success can be broadly implemented. More…
Key appointment of one of Asia-Pacific’s leading advertising executives to Rocket Fuel board of advisors comes as company prepares to enter Asia-Pacific advertising market
Redwood Shores, CA (August 29, 2011) – Rocket Fuel Inc., the leader in real-time targeting, today announced that Ken Mandel [pictured], Chairman of IAB Singapore and leading digital ad industry executive in Asia Pacific, has joined the company’s board of advisors. Mandel is one of the most respected visionaries in digital advertising in Asia, having held executive roles in the region at Yahoo!, OgilvyOne, Neo@Ogilvy, and others. This key board of advisors appointment comes at a strategic juncture in Rocket Fuel’s global growth as it eyes expansion into the Asia Pacific region.
“Advertisers and agencies across the globe are clamoring to work with Rocket Fuel to improve the reach, effectiveness, and ROI of their brand-focused and performance-driven digital marketing programs. We look forward to working hand-in-hand with Ken to strategically launch in Asia Pacific, where digital advertising is growing at an exponential rate,” said George John, CEO of Rocket Fuel. “Ken is second-to-none when it comes to vision, focus, and connections in the Asia-Pacific advertising market, and we’re thrilled to welcome him to our board of advisors.” More…
Michael Maziarka [pictured], Vice President, Marketing & Client Services of Cymfony writes: As social media listening continues its adoption path into mainstream, it must be a useful tool – one that provides value – for the business user. This is a requirement which Cymfony has long recognized as our customers made the data available beyond the market research, social media, or analytics teams.
Making social media listening a function that can help those users make business decisions requires more than simply buying another license to whatever social media listening platform is used. More...
Erica Driver [pictured], Sr. Director Global Product Marketing of QlikTech writes at SmartData Collective: Analyzing large data sets, so called “big data,” becomes a key basis of competition and innovation. The question is: How are we going to harvest all this data?
QlikView is the perfect fit for analyzing big data. QlikView provides developers with a complete set of tools for managing data extraction and transformation, all offered in one comprehensive product. It can extract data from both structured and unstructured data sources and automatically creates associations in the data. More...
The Premier Business Leadership Series, SINGAPORE (Aug. 23, 2011) – SAS today announced new features for SAS Social Media Analytics which include social scorecards, an author hub and new competitive intelligence functionality.
"SAS Social Media Analytics provides departments across the enterprise with the ability to understand, predict and act based on social data," said Jonathan Moran [pictured], Global Product Marketing Manager at SAS. "Simply monitoring online conversations isn't enough – what is important is being able to understand customer sentiment, engaging the customer in an open and authentic manner, and then leveraging that information gained from interaction in order to deliver value back to your consumers – whether through better service or more relevant marketing offers . With the ability to categorize data and apply sentiment at such a granular level, SAS gives companies the most complete understanding on how customers feel about all aspects of the business, plus the ability to recognize how online conversations affect business results." More…
Linda Rosencrance posts in Trends and Outliers: Semil Shah (@semilshah) [pictured] believes for the most part people don’t fully understand what Big Data is yet.
But for Shah, the real advancements in big data technologies cover how data is structured and stored; how it’s organized and retrieved; and how underlying mathematics can be written into algorithms so the data can be use to discover entirely new things—that’s the part that intrigues him the most. More…
Wendy Davis of Online Media Daily writes: Behavioral targeting itself is anonymous but, as PrivacyChoice's Jim Brock [pictured] points out, some companies can piece together anonymous information with users' names.
"Once a computer is linked to a health interest through the ad targeting process, that interest potentially may also be connected with personally identifiable information otherwise associated with that machine," PrivacyChoice writes. "While this is not the intention of the ad targeters, it is nevertheless, a consequence of the process." More…
Roman Stanek [pictured], CEO of GoodData writes at SmartData Collective: There are few companies that can actually manage their business by the metrics, and few business users that can easily use a BI tool. And this is the problem we’re solving. We do this by making BI approachable and pervasive, through our pre-built analytics apps, and by integrating our dashboards into end-user applications and processes (such as Salesforce.com or Zendesk) as much as possible. More...
