I-COM worldmeasurementnews

The “four layer” model applied to unstructured content

Robert Hillard [pictured], Partner at Deloitte, posted at MIKE2.0 blog: The four layer model provides a way of describing information in every organisation.  The model explains how information is consumed (layer 1: metrics), navigated (layer 2: dimensional), held (layer 3: atomic) and created (layer 4: operational).  Using this model helps to [sic] organisation to understand where it is overly dependent on staff or customer knowledge to manage information at any of these layers (such as summarising to report, or slicing-up in spreadsheets to answer questions). More...

Help Change the World with Data Science

David Smith [pictured], VP of Marketing at Revolutions Analytics writes at SmartData Collective: New York based data scientist Jake recognizes that statisticians could be doing better things with data than trying to predict the ideal ad for someone to click on. In an article in the Guardian, he describes the mission of his new organization, Data Without Borders, to bring the skills of data scientists to nonprofits and charities who could better use their data to improve the lives of the less fortunate. More…

More Proof that “Data Geek” Jobs are Hotter than Hot

Linda Rosencrance of Spotfire Blogging Team writes at Smartdata Collective: Steve Hillion [pictured], vice president of analytics with data storage company EMC, agreed that companies are realizing that they can’t just rely on software to make sense of their data—they need data scientists with very specialized skills and they have to give them the right technology to get the job done.

Data scientists are most in demand in large organizations that gather a lot of data from customers like online companies, advertising companies, as well as cell phone and retail companies that track sales or marketing data, according to Hillion. More... 

Sophisticated Text Mining Can Provide Context for Sentiment Analysis

Jennifer Roberts [pictured], Marketing & Content Strategist for Collective Intellect, writes at Smartdata Collective: One of the most powerful features of semantic technology is its ability to contextually understand content; to derive meaning from language. Isolating specific terms around positive or negative reaction in relation to a specific context can reveal the sentiment behind a consumer expression of intent or consideration. More...

In Search of the Golden Metric

Dave Carpenter, Founder and CEO of AdStrategist writes at MediaPost: Measuring web sites and online marketing campaigns has kept marketers, agencies, and others busy for years. Web analytics report visits, page views, visits and other counts of site activity.  Ad server analytics report impressions served, clickthroughs and other silo-specific measures. More...

In UK, Investors Form Whitefield to Acquire and Build Network of Marketing Solutions Companies

Whitefield, a company formed to build and acquire an innovative global network of best-of- breed marketing solutions companies, announced today that it has received significant private investment to deepen its portfolio of creative, analytics-driven digital marketing solutions for Fortune 1000 brands. The investors include leading private equity firms India Value Fund Advisors (IVFA) and Zodius Capital.

Announcing the investment, Whitefield Chairman Neeraj Bhargava [pictured], said, “Whitefield understands the rapidly changing needs of today’s CMO and is redefining what it is to be a marketer in the digital era. We combine the creative aspects of media production with analytics and the latest technologies, delivered through innovative business models that tap into the best global talent available to deliver high-impact digital campaigns.” More...

In US, Inuvo Announces Closing of $2.7 Million Financing

Capital Will Fund Strategic Plan

Wednesday, June 22, 2011 11:07 am EDT, CLEARWATER, Fla. -Inuvo®, Inc. (NYSE Amex: INUV) is pleased to announce that it has completed the sale of $2.7 million of its common stock and warrants in a registered direct offering. Inuvo will issue 1,350,000 shares of its common stock and five year warrants to purchase an additional 675,000 shares. The common stock sold in the offering was priced at $2.00 per share which was equal to the closing price of the stock on June 20, 2011. The warrants are exercisable at $2.20 per share, and all securities sold in this offering are issued pursuant to a shelf registration statement.

“Inuvo is extremely pleased with the fact that we were able to complete this entire capital raise through the support of our existing investors and insiders,” stated Richard K. Howe [pictured], President and Chief Executive Officer of Inuvo. “Our investors have signaled their continued confidence in the potential of our new initiatives. We intend to use the proceeds from this and subsequent financings to further advance the development of our daily deals web property Kowabunga®; our e-commerce/credit platform, launching initially with Kidzadu™; and our proprietary loyalty exchange platform BargainMatch™.” More...

In China, Baidu Takes 29% Stake in Online Ratings Firm Leftbrain

mrweb.com reports: Chinese search engine Baidu has reportedly acquired a 29% stake in online ratings specialist Leftbrain Technologies for 3.1 million Yuan ($464k).

Beijing-based Leftbrain, which was founded in 2007, provides news, advertising and market research services across two online ratings/reputation web sites. More...

In US, Adobe Reports Strong Financial Results

SAN JOSE, Calif. — June 21, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today reported financial results for its second quarter fiscal year 2011 ended June 3, 2011.

• In Digital Marketing Optimization, Omniture achieved record revenue, along with year-over-year bookings growth in excess of 20 percent.

• In Customer Experience Management, Enterprise segment revenue grew 34 percent year-over-year.

Our strong Q2 performance demonstrates our strategy of enabling users to make, manage and measure great digital experiences is resonating with our customers,” said Shantanu Narayen [pictured], president and CEO of Adobe. More…

In US, comScore Introduces Device Essentials™ for Measuring Digital Traffic from All Devices

 New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers

RESTON, VA, June 23, 2011 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity by connection type and device category.

“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta [pictured], comScore Executive Vice President of Telecom and Wireless. “Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience." More...