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In US, Dynamic Logic Introduces AdRadar

New Technology Links Digital Ad Exposure to the Industry’s Largest Panels; Allows for More Flexible Sampling Options and Enhanced Measurement of Campaign Impact

New York, May 24, 2011 — Millward Brown's Dynamic Logic, the world leader in digital insights, announced today the launch of AdRadar™, a new technology linking digital ad exposure to the industry's largest panels. AdRadar allows real-time identification of panelist exposure to digital assets, which can include display ads, online videos, Web sites and online CRM initiatives, and the ability to understand how digital marketing activities impact brand equity, consumer behavior and the bottom line.

"With access to more than 10 million people globally through AdRadar linkages, Dynamic Logic is broadening online sampling options, simplifying data integration and empowering clients to better understand the lasting effects of their digital and cross-media campaigns," said Jean Robinson [pictured], President of Dynamic Logic. "The result is deep insights about campaign performance, benefiting advertisers, agencies and publishers." More...

In US, GfK MRI Launches iPanel and Starch Digital

Kathi Love, President & CEO of Growth from Knowledge, writes: Here at GfK MRI we know that as publishers escalate their entry into digital content and ad delivery, it's increasingly important to understand how consumers are using digital devices. And, we also know that measuring their use is a challenge, since we are still very much in the early stage of market adoption.

The purpose of this email is to give a snapshot of all that GfK MRI is doing on the digital measurement front, from changing our national Survey of the American Consumer to reflect total print brand audience measurement to two new R&D initiatives designed to move the industry learning forward. More...

5 Forces Driving Attribution: Why Digital Measurement Is Coming Of Age

Steve Latham [pictured], founder and CEO of Encore Media Metrics writes at MediaPost: As the media evolves, so must the manner in which we measure it.  The rising tide of digital spend requires better metrics for measuring engagement throughout the funnel.  The emergence of new solutions, bolstered by growing support from IT, is paving the way for attribution to become a must-have for marketers of all sizes. More...

In US, Google and Digitas Collaborate to Drive Original Mobile Marketing Insights and Research

First output: 33% of searches on "flowers" came from mobile device on Mother's Day 2011

NEW YORK, May 16, 2011 /PRNewswire/ -- Integrated brand agency Digitas and Google today announced their plans to deliver mobile marketing insights and usage research in a new collaborative project.  The collaboration combines original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive increased adoption and deployment of mobile-optimized websites.  Google and Digitas have announced the first output from the collaboration -- specific trends from Mother's Day 2011 -- with more in-depth mobile insights to come in the coming months.

"The mobile frontier is here and now, and we have a responsibility to our clients to drive an advanced point of view on navigating this terrain. Fundamentally, this starts with foresight and a progressive company like Google," said Colin Kinsella [pictured], President, Digitas N. America. "We are both data-inspired organizations, who understand that data is the spotlight that turns opinions to insights and drives a smart, strategic marketing agenda. I'm thrilled we'll be able to give these first looks to our clients." More...

Cost-Per-View Pricing for Digital Video Measure

Erick Hachenburg [pictured], Metacafe’s CEO, writes, at MediaPost: Advertiser spending for online video has come to a screeching halt. Businesses believe that ROI assessment tools are unreliable and advertisers are skeptical of any new metrics have been recently introduced. This grudge towards ad metrics may or may not be valid, but one new metric bucks the traditional trend of using cost-per-thousand impressions (CPM) to measure digital video (and TV)-take it a step further to cost-per-view (CPV). More…

In US, IBM Unveils Breakthrough Software and New Services to Exploit Big Data

Commits $100 Million to Massive Scale Analytics Research

ARMONK, N.Y., May 20, 2011 /PRNewswire -- As companies seek to gain real-time insight from diverse types of data, IBM (NYSE: IBM) today unveiled new software and services to help clients more effectively gain competitive insight, optimize infrastructure and better manage resources to address Internet-scale data. For the first time, organizations can integrate and analyze tens-of-petabytes of data in its native format and gain critical intelligence in sub-second response times.

"The volume and velocity of information is generated at a record pace. This is magnified by new forms of data coming from social networking and the explosion of mobile devices," said Steve Mills [pictured], Senior Vice President and Group Executive, IBM Software & Systems.  "Through our extensive capabilities in business and technology expertise, IBM is best positioned to help clients not only extract meaningful insight, but enable them respond at the same rate at which the data arrives.” More…

Analytics: Getting Back to Basics

Joni Ngai [pictured], consulting partner at Azurio, writes at clickz.asia: Analytics is about figuring out which half of your investment is wasted, so that you can either maximise the top line (i.e., increase revenue) or minimize the bottom line (i.e., reduce cost) to optimise your ROI. Analytics is about making intelligent decisions – it is a process of converting data into information, analysing information to identify insights, and developing a strategy and action plan that can make impact on business performance. More…

In US, WPP and nPario Launch Partnership to Improve Data-Driven Decision-making for Marketers and Advertisers

Strategic Investment and Partnership To Increase the Effectiveness of Digital Marketing Investments

New York and Palo Alto, Calif. – May 17, 2011 — WPP (NASDAQ: WPPGY), the world’s largest communications services group, and nPario, a leading provider of technology solutions and applications designed to analyze extremely large volumes of online and offline consumer data (―Big Data‖) for monetization and marketing optimization, announced today a strategic alliance that will enable the two companies to work together and continue to drive digital media and marketing innovation. WPP Digital is also making a strategic investment in nPario and will assume seats on the nPario board.

"In today’s digital world and proliferation of consumer channels, data is the single, most important asset in the tool box of marketers. The strategic relationship with WPP allows us to collaborate and deliver better products to advertising agencies and marketers,‖ said Bassel Ojjeh [pictured], president and CEO of nPario. More...

In US, Visible Measures Announces Chief Analytics Officer

Boston, May 17, 2011 ― Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that Seraj Bharwani [pictured] will serve as the company’s Chief Analytics Officer. As part of his new role, Bharwani is responsible for extracting online video advertising insights from the patented Visible Measures platform and Viral Reach Database™ and educating the market on industry trends and best practices.

“Every paradigm shift in advertising history has had a champion, and Seraj is undoubtedly the champion for social video advertising,” said Visible Measures founder and CEO Brian Shin. “Seraj has been supremely influential in the industry and has been at the forefront as advertisers make the shift to a world where consumers are in control. As Chief Analytics Officer, Seraj will be able to bring even more insights to the industry and help advertisers understand the benefits of driving consumer choice and Earned Media in online video.” More...

In Israel, tracx Launches New Module Which Provides a Greater Level of Social Engagement

TEL AVIV, Israel, May 19, 2011 /PRNewswire/ -- tracx (www.tra.cx), a social media management system (SMMS), today announces its new content distribution and analytics module.

"tracx's new content distribution module is adding value to our clients by providing actionable insights and enhanced distribution of social media content," said Eran Gilad [pictured], CEO, tracx. "With its sophisticated approval chain and contacts management system, clients are now using the platform to assign and manage activities more effectively, streamlining their internal processes and giving a deeper level of control and insights to all their social media efforts." More...