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Wendy Davis of Online Media Daily writes: Currently, three major browser developers -- Mozilla, Microsoft and Apple -- have said they intend to offer a do-not-track header. When activated by users, the header will inform Web sites that users do not wish to be tracked as they surf the Web, but won't block content. Google is the only major browser manufacturer that has not yet said it will offer a do-not-track header for Chrome. More...
The Malaysian Digital Association (MDA) is working alongside digital research company, Pulse Group to conduct a survey involving over 200 advertisers and agencies to establish the adoption rate of online media and advertising.
In an interview with the MDA President, Mr. Terence Dorairaj [pictured] in October 2010, he indicated that “Malaysia is expected to have 25 million Internet users by 2015, covering more than 75 per cent of the population...” More...
The World Federation of Advertisers (WFA) is building an online hub to encourage direct feedback from consumers about their perception of online advertising; an approach it suggests will provide more effective insight by cutting out the middle man, traditional market research.
‘We need a way of hearing directly from consumers about how brands are engaging online,’ (WFA Director of Public Affairs, Malte) Lohan stated. ‘We're interested in having a dialogue with real people in order to understand how they see advertising as a practice - what they welcome and what they'd suggest - by using digital media for real-time direct discussion, not in a mediated, third-party manner.’ More...
Ryan DeShazer [pictured], Vice President, Global Practice Leader - Search at GyroHSR writes at MediaPost: Search marketing and data analytics have always been connected at the hip. Even during the early days of search, part of the attractiveness of the channel was its transparency. It quashed the old adage that marketers don't know which 50% of their investments are worthwhile. More...
Gavin O'Malley of Online Media Daily writes: "We integrated an enormous volume of impression, user and performance data in our 'super-computer' from early 2011," said Jeremy Stanley [pictured], vice president of analytics at Collective.
What it found was that users who have clicked in the past are twice as likely to click again in the future, while nearly 20% of ads that received any click activity received multiple clicks within the same impression, suggesting that these clicks were unintentional. More...
The Half-life of a News Feed Post? About 80 Minutes, Study Says
Irina Slutsky of AdAge Digital writes: The company studied the behavior of 200 million Facebook users -- an impressive number considering it's about a third of Facebook's total membership. By tracking the number of "likes" and "comments" that each post received over time, Visibli cam [sic] up with the resiliency of each post. Visibli determined the half-life by calculating that Facebook posts receive 50% of their likes in the first 1 hour and 20 minutes, 80% in the first 7 hours, and 95% within 22 hours. More...
Gustavo Alvarez appointed as Regional Accounts Director, Latin America
LONDON, 19 April, 2011 — TNS, the world’s largest custom research company, has announced the opening of a new office in Miami to serve regional clients across Latin America. This new office will be led by Gustavo Alvarez [pictured], who joins TNS as Regional Accounts Director, Latin America.
TNS has been conducting research in Latin America for more than 30 years and it has one of the largest operations in this high growth region employing over 600 people and covering 15 countries. More...
Continues to Expand Footprint in Brazilian Digital Market
São Paulo, Brazil April 18, 2011– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Conselho Executivo das Normas-Padrão (CENP) in Brazil. Upon the recommendation of the Special Commission on Media Research near the conclusion of 2010, the Executive Committee ratified comScore as an accredited institution and research provider in March 2011.
“We are pleased to receive accreditation from the CENP,” said Greg Dale [pictured], comScore’s Chief Operating Officer. “Brazil’s digital industry is rapidly evolving and access to reliable and validated audience metrics is important for its continued growth. comScore is committed to supporting this growth through providing innovative measurement solutions to the market based on a sound and accredited methodological approach.” More...
NEW YORK, NY – April 5, 2011 — For the first time in the industry, brands are able to leverage page-level intelligence in real time, thanks to a one-of-a-kind partnership between MediaMath and Peer39. Peer39’s semantic ad targeting technology has been integrated into MediaMath’s TerminalOne™ enterprise-class DSP to allow brands to take advantage of the efficiency of intelligent media buying while retaining control over the environment in which their ads appear.
Over the past few years, the industry has focused on and perfected the art of buying audiences,” says Joe Zawadzki [pictured], MediaMath’s CEO. “But reaching the right audience in a relevant, quality environment is the key to advertisers achieving scale and bringing brand dollars online. In addition to unparalleled audience insights with TerminalOne’s new contextual capabilities, our clients now have the deepest possible understanding of individual pages before they bid, and thus are assured that their ads are effectively delivered against campaign goals and appear only on brand-safe inventory.” More...
William Mace of Stuff.co.nz writes: Research company Nielsen will unveil the Consumer & Media Insights service this morning at an event in Auckland. The company calls it a ''360-degree view of the media consumer'' for advertisers and media owners. As a single database the CMI will also hold Nielsen's television ratings currency, an improved online audience measurement which is due for release later this year, and the Government's household expenditure survey. More...
