In Southeast Asia, comScore Announces New Initiative For No Cost Tagging with Media Metrix 360

Singapore, September 8, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Southeast Asia. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging, providing publishers of all sizes the ability to participate in this enhanced approach to digital measurement. comScore announced this initiative earlier today at the Media Development Authority (MDA) Digital Advertising Alliances launch held in Singapore, the first major combined Singaporean initiative to drive growth in the national and regional interactive industry – and also includes the Interactive Advertising Bureau Singapore (IAB), Accredited Advertising Agents Singapore (4As), Institute of Advertising Singapore (IAS), Mobile Marketing Association (MMA), and Singapore infocomm Technology Federation (SiTF).

“comScore Media Metrix 360 provides the most comprehensive digital measurement solution available in the industry today,” said Joe Nguyen [picture], comScore vice president for Southeast Asia. “By offering publishers in Southeast Asia the opportunity to participate in comScore Media Metrix 360 tagging at no cost, we hope to provide the industry with increasing accuracy in online measurement and continued innovation that will help bring growth to these digital markets.” More...