Alterian acquires Social Media Analytics firm, Intrepid with Vietnam team

London, U.K. – 01 September 2010 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that it has acquired Intrepid, an international market research and social media analytics consultancy. The acquisition further strengthens Alterian's market leadership position in social media marketing, and its application to the mainstream marketing mix.

Alterian CEO, David Eldridge [picture], commented: "With the explosion of social media, many brands are well aware of the need to harness this exciting new channel as a key and integral part of their marketing mix. However, a large proportion do not yet have the necessary in-house skills to use social media analytics to best effect. The addition of Intrepid into the Alterian portfolio gives our partners and customers access to an extremely talented group of people with a deep track record in social media analytics and market research," said Eldridge. "It also strengthens our leadership position in social marketing, one of our fastest-growing areas of the business, as we help marketers address new channels and build engaging dialogues with their customers.”

The Intreprid acquisition reflects the strong and growing demand for Alterian's social media marketing solution, Alterian SM2, and for the social media features that are offered as an integrated component of Alterian's offerings in email marketing, web content management, campaign management, and web behavior analytics. It also provides, through the Ho Chi Minh team, a rich pool of language skills to help further enhance Alterian’s offerings in the important Asia Pacific region. More...